Does Direct Mail Still Have A Place In Today’s Digital World?

As a business owner, you will undoubtedly spend much of your time looking for fantastic new ways to market your brand. Much of your marketing efforts will likely be online, either through your website, other websites, or social media.

You might have thought of conventional offline marketing methods like direct mail. But, you’ve perhaps decided it might be a waste of your efforts and marketing budget. The thing is, direct mail still has a place in today’s world. Here’s why you should always consider it:

An excellent ROI (return on investment)

The first point to consider is that direct mail has an excellent ROI. According to the Marketing Charts website, direct mail has an ROI of 29%. Another interesting statistic is how social media only has a one percent lead on direct mail when comparing ROIs!

If you also look at the other marketing methods, direct mail offers quite an attractive ROI in comparison. For example, paid search marketing is only 23%. If you’re still not convinced, there are many other reasons you should be considering direct mail marketing.

Not everyone uses the Internet

Despite how Internet access is available to most households and businesses, it’s important to remember that not everyone is online. Some people may choose to lead an offline life and forego digital technology, while others may live in rural areas with no Internet access.

If you only base your marketing efforts on the online world, you risk alienating a large swathe of potential customers. That’s a big reason alone to incorporate direct mail campaigns into your marketing plans!

You don’t have to do it alone

Navigating various concepts, printed media, and audience targeting can be daunting for many entrepreneurs. Especially those with little time to devote to the cause. The good news is you don’t have to launch any direct mail marketing campaigns by yourself.

Companies such as Action Mailing & Printing Solutions offer businesses plenty of practical help such as fulfillment services and, of course, printing. And even the USPS offers customized direct mail campaign services.

Direct mail and online campaigns work well together

You might not realize it. But, direct mail and online campaigns can complement each other and work well together! How can such collaborative marketing work well, you might be asking yourself?

One example of what you could do is send a mailer out to existing customers and potential new ones. The mailer might have a discount code in it that people could use on your website to take advantage of a special time-limited offer.

You can track direct mail results

Some people would argue that direct mail isn’t something that offers trackable results. The thing is, there are a few tricks you can employ to identify new customers from your direct mail campaigns.

For instance, you could use a company like Avoxi, Answer or Jam to create a ‘virtual’ phone number that you can use for your next direct mail campaign. The number would simply divert to your main office number, or whatever telephone number you wish.

Providers of virtual telephone numbers usually provide detailed reporting statistics, so you can measure how many people have called because of your mailers.

So, isn’t it about time you incorporated direct mail as part of your marketing campaigns?

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