Early-Stage Startup CMO

Hiring the right Chief Marketing Officer (CMO) or Head of Marketing is an imperative one for the early stage startup. This marketer will shape the founder’s ideas and design a go-to-market strategy for them. 

What’s the opportunity?
As the Chief Marketing Officer there will be responsibility for defining and implementing marketing and growth programs. The CMO will be able to roll up their sleeves to get started and will have the resources to build a team, internally and externally, to help you execute on the strategy you develop. 

What will I be doing? 
Working directly with the Co-Founder/CEO and taking full ownership of your online presence and customer acquisition programs. To be successful, you will already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth. 

Example work in this role:

  • Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
  • Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
  • Collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content, and brand.
  • Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
  • Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team

Schedule a free no-obligation consultation to determine CMO interim fit at lenabenjamin.com/schedule or go ahead and buy 40 hours of CMO time showcased below.

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