Strategy for B2B Client Growth

The tools and techniques in this online course provide a roadmap for strategising B2B client growth, which will result in revenue growth, satisfied and profitable clients, plus productive and strategic employees.

If you are focused on developing multimillion revenues from key business clients both nationally or internationally then this online course is for you and your team. This is Step 2 of the 5 Steps to Key Client Growth Success, which was developed in a multidisciplinary global consultancy firm and researched within SMEs for the development of the 5 Step framework.

Find Out More and Enrol

What you will learn?

  • How to develop a client focus strategy for each key client
  • Identify how to add value to the business and client services
  • Know where the gaps are to current performance and how to banish them through actions
  • How to create lifetime value each quarter

Topics for the course:

  • Crafting the client focus strategy
  • Client Focus Strategy Quiz
  • The Client Focus Strategy
    • Worksheet 1: Client Analysis
    • Worksheet 2: Analysis of Client Relationships
    • Worksheet 3: Action Plan
  • Value Creation Method
  • Closing the gap on performance issues through strategic actions
  • Good Practice in Action: Increasing lifetime value overtime
  • What are the results – quarterly key client growth reviews

Target audience:

  • Company directors
  • Corporate executives
  • Business owners

Enrol now

Find out more about Key Client Growth and the 5 Steps at

About the Author

Lena Benjamin

Lena Benjamin empowers business globally by tapping into over 20 years of multifaceted experience to incite action and progress. Her montage of expertise involves global corporations, charities, residential real estate including as landlord and real estate agent, startups, and eCommerce including developing the UK’s multicultural online bookselling business approached by Amazon in 2004. Lena has spoken at entrepreneurial and business growth events, with previous engagements at Entrepreneurs 2012 with special keynotes including Ruby Wax and Karren Brady and globally recognised UK Parliament and Association of MBAs. Lena’s work empowers business for entrepreneurs worldwide by offering services that can be delivered remotely. Lena has two London UK university degrees, a BA Hons in Business Studies in 1999 and a Master of Business Administration (MBA) in 2010. Global traveller across many countries and cities around the world, Lena resides in London UK available globally & remotely! Get in touch via

With over 10 years of residential landlord, estate agency and built environment experience, Lena is Property Consultant at Benjamin Property Services, Helping you to find, purchase and refurb a home, investment or flip in London & Kent within the United Kingdom for clients worldwide. There's even an online club where you can join to access property wealth resources, deals and service discounts. Complete the process online to commission our services at