5 Reasons Why Networking is so Important

It does not matter if you are within a career or running a business, networking is essential part to building business relationships. Now as a micro-business owner of projects and side-hustles my past corporate experience empowered me to consult and network with other employees in order to develop those relationships and deliver an outstanding service. I’m not saying it was easy but persistence and tenacity saw me through!

If you are new to business or a career and you want to get to know how to increase your net worth, speaking to people is essential and networking is one such way you can do this. As we move further into the twenty-first century, networking has expanded into the realms of using technology to establish connections. Social media, messaging services and online platforms and your own websites are ways you can now network. Either way networking is essential to professional growth and making more money.

Here are my 5 Reasons why networking is so important:

1. Builds Character

Networking in a variety of different environments and for a number of well-known networks has built my character. I am now able to go up to anyone in a room and just have a chat while mentioning my business. This in itself has built my character into the confident and resilient human being that I now see in the mirror today all be it slightly older! It can be daunting but actively going to as many networking events as you can will empower you to learn more about yourself. See every event you go to as a continuing professional development pursuit.

2. Helps Refine Proposition

Networking events and connecting with your ideal contact can be used as a focus groups to further develop the services offered to clients. All the services I now offer taps into over 20 years of business and startup experience and the absolute necessity to sustain business in a more interconnected and global economy.

3. Increases Confidence

When building your character a direct cause and effect of this is an increase in confidence, you suddenly lose that nervousness and feel able to go up to absolutely anyone. I always think to myself that we are all humans and one human is not any more important than the other – we all have a contribution to make (this internal talk enables my confidence to increase and could do the same for you!)

4. Masters Business Pitch

Speaking to a number of people at networking events you can start to master your business pitch. I am now able to ask questions and unpick quickly what skills set I can talk about (if applicable) and convey that in 30 seconds, simply by networking and having a general interest in people you too can see how there may well be mutually beneficial opportunities.

5. Widens Circle of Influence

Due to the number of years I have been networking I now have a wide network. As you become more known you too will start to widen your circle of influence. You’ll be able to talk to anyone and feel confident in who you are and how you can empower business and have an impact. With the level of power, you will gain, the influence will increase and the ripple effect will be felt.

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Lena Benjamin, MBA • Founder and Consultant at Empower Business. Lena and her remote team are available globally & virtually. Benefit from over 20 years of multifaceted business & startup experience, two business degrees including an MBA, plus global and strategic insight.
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