Social media management has become a popular career field. Not only have countless companies employed people specifically for this, but it’s a common freelancing path.
It can be an exciting career field for people with a passion for social media. If you’re interested in it, you’ll need to know how to become a social media manager.
That can seem difficult; it’s not like there’s a clearly defined path toward getting the role. Becoming a social media manager doesn’t need to be as difficult as you’d think.
Taking a few distinct steps toward the job is more than recommended. Several stand out more than others.
How To Become A Social Media Manager: 3 Essential Steps
Make Sure You Know What You’re Doing
Many people assume that being a social media manager simply involves posting on social media all day. While that’s a part of the job, there’s much more to it than that.
There’ll be multiple legal aspects to consider, among many others. You’ll need to know what you can and can’t publish, for example. It could be worth speaking to a social media lawyer about that.
Coupled with this are the multiple duties you’ll be responsible for, including:
- Driving engagement and increasing followers.
- Developing campaigns and strategies.
- Developing and analyzing key performance indicators.
You’ll need to ensure that you can do each of these well and do a high standard. It could be worth going through tutorials and other lessons to help with this.
Get Some Experience
Experience working with social media is often essential to become a social media manager. You’ll need to get this as early as possible.
If you’re finding it difficult to obtain this, there are more than a few ideas you can use. Getting a job that has social media responsibilities can be recommended, even if they’re not your main responsibility.
You could try becoming a:
- Marketing Assistant
- Social Media Analyst
- Digital Content Producer
These are all entry-level positions that can get you the experience you need to become a social media manager.
Consider A Degree
While there’s no such thing as a degree in social media, more than a few courses can help you with it. Many of these focus on marketing and communication, alongside other areas.
It could be worth considering one of these, especially if you’re unable to get much experience. You mightn’t even need to pursue a three-year course for this; there are multiple short ones you can take.
Though you’ll need to pay for these – especially the high-quality options – it’ll be worth the investment.
How To Become A Social Media Manager: Wrapping Up
Figuring out how to become a social media manager can seem confusing. It doesn’t need to be, however.
It can be relatively straightforward if you’re passionate about social media and have already developed a large personal following. While you’ll need to put some work in, it mightn’t need to be as much as you’d assume.
Taking each of the steps highlighted above is well-recommended. You could find yourself at the threshold of a new and exciting career.