Ep.#21 Use Affiliate Marketing To Promote Your Business

Even if you are already using the Internet to market your business, you should consider adding affiliate marketing to your Internet marketing campaign. Affiliate marketing, when done right, can yield a great deal of positive results for your business. Furthermore, even when affiliate marketing is not done right, it will not likely be financially detrimental to the business. This is because affiliate marketing is essentially an advertising program in which you only pay the affiliates when their marketing efforts yield financial results for your business. On this podcast we will take a look at affiliate marketing and explain how it works and how you can maximise the benefits of affiliate marketing.

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Ep. 21 of the Empower Business Show with Lena Benjamin

Affiliate marketing essentially involves having website owners, known as affiliates, post advertisements for your website on their own website. Affiliate advertisements encourage visitors to click on the link and visit your website. The advertisements are specially coded to allow you to determine how many visitors enter your website through this advertisement. Unlike other types of Internet advertising where the business owner pays for the opportunity to place the advertisement on the website, an affiliate program does not work this way. Instead the affiliate is paid when the advertisement yields a desired result.

Affiliate advertisement can work on a pay per impression, pay per click, pay per lead or pay per sale basis. Pay per impression means the affiliate earns a profit each time the affiliate advertisement is served. This means for each unique visitor who views the advertisement the affiliate is given a predetermined amount of money. This amount will depend on a number of factors and will be agreed upon by the business owner and the affiliate before the advertisements begin appearing on the affiliates website. Pay per click programs reward the affiliate each time a visit clicks through the advertisement. Pay per lead programs reward the affiliate when a visitor not only clicks on the advertisement but also performs a desired action such as filling out a survey or registering with the website. Pay per sale programs reward the affiliate each time a visitor clicks through the advertisement on the affiliates website and also makes a purchase during this visit. The compensation plans associated with affiliate programs are so desirable because the business owner can have a number of affiliates and they only have to pay these affiliates if the advertising on the affiliates website is effective.

Affiliate marketing does not always work. When seeking out affiliates it is important to look for a number of different factors. An affiliate with a great deal of experience, a website with high traffic and a proven track record for producing positive results will likely be a good choice for an affiliate marketing program. These affiliates rely on their advertising knowledge to promote the businesses and do not necessarily have to understand the business they are promoting. Another excellent choice for affiliate marketing is to select another business that is closely related to your own business but does not compete with your business. This is a good idea because they may share your target audience and their website visitors will also likely be interested in visiting your website as well. For example if you sell running shoes you may wish to run an affiliate marketing campaign on a website that promotes road races such as marathons, half marathons, 10Ks and 5Ks. This website does not directly compete with your business but they are likely to attract an audience that would be interested in and have a need for your products or services.

Deciding whether or not to implement an affiliate marketing campaign is easy. As we previously mentioned there is very little risk in this type of campaign so it is worthwhile in just about any situation. A more important decision to make is how you plan to compensate your affiliates. The compensation for pay per impression programs is typically pretty low because your business is not necessarily generating a sale from each impression. Conversely, pay per sale programs usually compensates the affiliate better because the business does directly generate a profit from the advertising on the affiliates website. This amount may be a flat fee or a percentage of the sale depending on the affiliate agreement. 

To Join the Affiliate Program on lenabenjamin.com click on Affiliate Area on the home page to benefit from a rewarding and substantial 50% commission on pay per sale referral program on any items bought at lenabenjamin.com/shop

Go to lenabenjamin.com/ebs-podcast to leave a voice mail like a question or comment and it will be included and answered on this podcast. You can also financially support the show by offering a monthly contribution or schedule an interview. Or visit anchor.fm/empower-business.

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Empower Business Show

Empower Business Show with Lena Benjamin - Commentary, insight and interviews to empower action and progress for entrepreneurs worldwide. Go to 🔗anchor.fm/empower-business/message to leave a voice mail like a question or comment and it will be included and answered on this podcast. You can also financially support the show by offering a monthly contribution at 🔗anchor.fm/empower-business/support. Or you can visit the show details and how to get involved on this website at 🔗lenabenjamin.com/ebs-podcast.