There was a time—just before my 50th birthday—when everything looked good on paper but felt painfully off-track. Despite over 25 years of global business experience, two degrees, and stages from the UK Parliament to ExCeL London, I felt stuck. The woman who had once launched the UK’s largest online bookselling business (later approached by Amazon) was now doubting her next move.
Reinvention Starts Where It Hurts
That uncomfortable space became my greatest classroom. I learned that pain is a powerful teacher—and with the right strategy, it can also become profit. Here’s how I turned setbacks into sustainable success across business, creativity, and purpose—and how you can too.
1. Write a Book: Share the Story That Saved You
Writing Nifty wasn’t a business decision—it was a lifeline. I poured my fears, lessons, and late-night reflections into a story about two women in their 50s who reignite the dreams they abandoned in their 20s. That novel became my mirror, and later, my message.
While I wove fiction, the truth seeped through: experiences from my time at Selfridges, talks I’d given about female stereotypes, and the lessons of building and rebuilding a life. The result? A book that now fuels a global co-creation movement and generates steady income.
A book can become your most valuable asset. It builds credibility, creates connection, and can unlock income through publishing, licensing, and speaking opportunities. (Think of examples like “Unstoppable,” which moved from book to brand.)
2. Turn It Into a Film: Make the Story Move
Once your story exists, the next step is expansion. Nifty is now being developed for film—proof that ideas born from pain can find new life on screen.
If you’ve written something powerful, start by protecting your intellectual property. Then, package it: synopsis, script outline, mood board, and audience insight. Platforms like Amazon Studios and indie producers thrive on stories with emotional and social impact.
The real profits come from licensing rights, international streaming, and cross-brand collaborations. But beyond revenue, it’s about reach—seeing your message inspire thousands who may never have read your book.
3. Become an International Speaker: Monetize Your Message
Public speaking gave me confidence long before I had clarity. From Entrepreneurs 2012 at ExCeL London to the Association of MBAs in Dublin and UCL’s Women in Leadership network, I’ve seen how one talk can transform both audience and speaker.
Now, as I revive my speaking career, I see even more clearly that the future of keynote speaking is personal. People crave authenticity—stories that reveal the lessons behind the success. My topics on growth, AI, and empowerment connect deeply because they’re real.
Speaking pays—not just in fees, but in partnerships, visibility, and new business. Every word shared with conviction is a potential catalyst for profit.
4. Digitalize the Experience: Sell Without Borders
I turned Nifty into a digital ecosystem—a book, eBook, and Cameo Bundle that shares my insights on reinvention and resilience. Through my website and eCommerce tools, every sale now contributes £1.00 to the Nifty Sustainable Fund, supporting women’s entrepreneurship and sustainability projects worldwide.
Digitalizing your message—through memberships, courses, or downloads—builds passive income and global access. It’s the modern way to monetize purpose.
5. Package Your Expertise: Build a Signature Offering
Your life experience is intellectual capital—don’t give it away casually. Package what you know into consulting frameworks, toolkits, or online programs. When I built Empower Business, it was designed to help others scale through strategic growth, fractional leadership, and online resources—creating multiple revenue streams from one core skill set.
6. Collaborate Globally: Turn Connections into Capital
The Nifty Avenue Co-Creation Experience connects women 50+ across regions—from London to Dubai—to shape a sustainable capsule collection. Collaboration multiplies impact and profit. You don’t need to do it all—just bring people together around purpose.
7. Create a Signature Event: Turn Visibility into Opportunity
Events changed my life. From summits sponsored by Avis to property investor lunches at COYA Mayfair, I’ve seen firsthand how visibility turns into viability. Hosting even small gatherings positions you as a leader, attracts clients organically, and builds profitable relationships that last.
8. Build Your Legacy Platform: Profit with Purpose
Profit is temporary. Legacy compounds. That’s why every venture I build—from FlipSpace Ventures to The Legacy Club—is designed to create wealth with meaning. Whether you invest in property, fashion, or empowerment initiatives, your greatest ROI comes from aligning money with mission.
Final Thoughts: Turn Your Story into Strategy
Pain may be personal, but profit is strategic. Whether through a book, film, stage, or digital platform, your experiences can generate impact and income. The key is taking that first bold step—sharing your story and shaping it into something scalable.
If you’re ready to turn your challenges into your next chapter, let’s connect. Complete the contact form or book me to speak at your upcoming conference, summit, or corporate event.
Your story has power—let’s make it profitable.
I’m driven by a mission to connect innovation, sustainability, and entrepreneurship to create ventures that leave a global legacy. Every contribution supports new projects, collaborations, and opportunities that empower communities and deliver real-world impact. Your support helps transform bold visions into action.