Social media is starting to take its rightful place at the top of the marketing world, as it is the key driver of brand growth for many businesses. If it’s done right, it can have a domino effect that helps many businesses by raising brand awareness and increasing conversions, which increases company profits.

Businesses need to use social media to promote their brands, but getting their content on these sites isn’t what brings in the sales. The best way to use social media well is to interact with other people. Follow these top tips for how to grow your social media engagement if you want your business to grow.

Don’t Just Talk About Your Brand

When you meet new people, it’s important to talk to them in a lot of different situations. Making content and sharing it on your social feeds is a great way to let people know what you’re all about. But if you don’t have a following, which is the case for many new users, joining and making groups will help get your name out there, as will signing up for the Tiktok business center (or whichever platform you’re using).

The key is not just to talk about your brand and what you do. What you need to do is find content that people can find an interest in. It should link to what you do, but it doesn’t have to be directly connected. In that way, not only will you find a wider audience, but you’ll also – hopefully – have a lot more engagement from the content you are producing.

Join Question And Answer Sessions

Providing customers with helpful information and responding to their inquiries is a simple way to get more engagement. Participating in question-and-answer sessions is a great way to add value for users and build a positive reputation for your brand. You will rise to the top of the sales heap if, ahead of the competition, you are able to provide helpful responses to customer questions and stimulate conversation amongst potential buyers.

Create in-depth guides or longer blog posts after researching the most frequently asked questions in your field to provide customers with insightful data into their inquiries. Including these in your replies demonstrates that you’re eager to go the extra mile for your customers. Trustworthiness, reliability, and availability in the event of problems are all important to consumers, so they gravitate toward brands they feel they can put their faith in. Providing a central hub of support in all of your replies will help you win over more customers and solidify your position as an industry leader.

Share Other People’s Content

Use someone else’s content if they can respond to a question more effectively. Whether it comes from you or not, your customers will recognize that you are there to meet their needs. They will be drawn to your brand and motivated to follow you if your social media feed can offer them pertinent information, whether it is yours or not.

Customers will remain interested if your content is diverse (yet relevant) and comes from various authors. It can get a little monotonous to constantly hear the same person talk about the same topics. This is why sharing might actually be the best answer.