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Tag: business growth

  • Investing in Your Own Business

    Investing in Your Own Business

    Whether you’re an upcoming business owner who is making preparations for the big grand opening, a brand new business owner, or even just a well-established one, there is one thing that has to be agreed on. What’s that? It’s investing in your business.  There is a bit of an issue within the entrepreneur community that many business owners simply don’t want to invest too much money in their business. Chances are you may be able to find forums, articles, and comments remarking about how business owners are trying to cut corners wherever possible.

    While it’s very understandable that you’re going to want to pinch pennies wherever you can, starting up a business can be incredibly expensive. There is also great importance in trying to invest in your own business too.  If you truly want to take your business to the next level and organically grow it then there will be to be some investing, otherwise, you’re only hurting your business. So here are some reasons why you should begin investing in your own business.

    You simply can’t do too much with free

    Free is great, free is something that excites people. While free tools and software are fantastic, there are so many limitations.  Wanting to open a health-related business? Well, you can’t exactly get free healthcare compliance software. There needs to be some investing.  Trying to stick with only free tools is going to limit your abilities so much. You essentially are not going to be allowing yourself to fully invest in your website, services, product, tools, marketing, essentially anything if you’re not allowing yourself to even pay for needed tools. 

    Free tools are meant to be temporary. They’re meant to give you a taste of what you can have if you pay in full. If you’re wanting to be a thriving business owner then you’re going to have to stop hunting for only free tools and software and begin making changes.

    It will help your business become more honest and ethical

    There are plenty of businesses out there, both big and small, that are hunting for interns for free labor and looking around for potential employees or freelancers who they can underpay. This is completely unethical. It’s understandable that you’re trying to cut costs, but this is very predatory. If someone is working for you and helping your business grow, they’re going to need a living wage. This includes students and interns as well.  If you’re against big companies underpaying their staff and you’re doing the same, it doesn’t make you any better than them.

    Your business will be taken seriously

    If you’re not willing to invest more time and more money in your business, how can you expect others to take your business seriously? This doesn’t mean that you weren’t already taking your business seriously beforehand, but it’s going to be difficult for customers and businesses to take you seriously if your business doesn’t appear to be polished or running smoothly. Think smarter than work harder, you’ll get great results this way. 

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  • Top Tips to Organically Grow Your Business

    Top Tips to Organically Grow Your Business

    Running your own business can be difficult, time-consuming and come with a wide range of costs. It can often leave you with challenges on where best to allocate your budget to get the biggest return. While you may be eager to see big growth quickly, it is important to consider sustainable strategies that will provide you with slow, steady growth. Organic growth is an excellent strategy for any business to focus on, as it will provide you with a less risky approach, but one that will provide you with a stronger brand, and presence online that will last. 

    Here are some top tips to help you grow your business organically. 

    #1 Search engine optimization (SEO)

    SEO incorporates a wide range of activities that improves your website’s ability to be found on the internet when certain search terms are typed into the search engine, such as Google. The better your website performs in the search engine results pages for related key terms, the more attention you will get from your ideal clients. Due to the algorithms set up by the search engines, you need to optimize your website so it knows where to rank your web pages. This means you will need to conduct keyword research to determine the relevant search terms your customers use, so you can deploy them accordingly. This will help you create a strategy that can be used across your web pages, your blog content, your link building activity and much more. There is also a lot more to SEO than keywords, such as the technical health of your website. This is where you may choose to spend your budget, on getting help and advice from Top Marketing Agency with your SEO efforts. 

    #2 Social Media

    With over 3.6 billion people active on social media, it is not a platform that you want to miss in your strategy. Social media can be a powerful way to reach your customers, engage with them, build a community and increase your revenue, all for free. Social media is only getting easier to use, with more platforms to utilize, and the concept of virality and trends, it has never been easier for a business to grow on social media. The platforms are free to use, and although are an easy way to grow, they will take time, effort and consistency. You must identify who your target audience is, what platforms they use, and what content you can create that will solve their problems. If you can consistently attract their attention, you will quickly start to see results. 

    #3 Email Marketing 

    Once you have increased your brand awareness via social media and SEO, you can make it even stronger through the use of email marketing. SEO and social media are great tools to drive customers to your website, but if you can obtain their email addresses, you will be able to nurture them and strengthen your relationship with them, and therefore, increase their loyalty, and your revenue. 

    There are plenty of ways you can grow your business, but utilizing organic tactics will not only save you money but help you to build sustainable growth.


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  • Become A Better Business Leader

    Become A Better Business Leader

    Anyone can sit in a swanky office and delegate work; nevertheless, effective leadership entails much more than this simple act. Effective leaders have a significant impact on not only the team members under their supervision but also on their organization as a whole. Happy, productive, and engaged employees who work under excellent leaders have a positive impact on the bottom line of their organizations – and this has a trickle-down effect that extends to the bottom line of your firm.

    Consider whether your team members have gotten disengaged or have become static in their work. If you notice this, it may be time to reevaluate and reform your strategies and procedures. Here, we look at how you can be a better business leader.

    Maintain open and transparent communication

    The ability to maintain an open channel of communication with your team members is one of the most crucial aspects of being a successful leader. Members of your team should look to you for honesty and transparency, just as you would expect them to.

    When you are in charge of a group of people, it is critical to be honest and transparent. Your company and its employees are a reflection of yourself, and if you establish honest and ethical behavior as a core value, your team will naturally follow.

    A strong leader is one who is able to tailor their interactions and communication techniques to suit each situation and team member, depending on their specific preferences. The team takes the time to determine which channel of communication is favored by each team member They are also excellent listeners who show genuine interest in the lives of those around them.”

    Active communication skills and transparency can help you to create trust among your team members and increase overall morale and productivity.

    Keep a positive attitude

    Although leaders hope that their team’s day-to-day operations operate smoothly all of the time, they are certain to encounter some difficulties from time to time in their efforts. Whether it is a slight misunderstanding or a massive blunder, how you respond to a difficult circumstance reveals a great deal about your leadership abilities and character.

    when people point out aspects of a challenging situation that they appreciate, they become less emotionally invested in the situation and are better able to think logically and solve it. The same is true when a leader has to make improvements to their overall strategic plan. If you or a member of your team sees that a certain course of action you have taken is not working, think about what you have done in the past that has been successful.

    Focusing on solutions rather than problems will assist your team to retain a good attitude. A positive work environment is more likely to result in a workforce that is more engaged and productive. A strong leader would recognize the positive impact that they may have on their working environment by demonstrating passion and confidence in their abilities.

    Encourage feedback on your role

    Because this may involve receiving criticism, this involves a degree of confidence, which STL Training can help you with. Your team members are not the only ones who can gain from candid comments; everyone else can as well. True self-evaluation of your leadership can be challenging, which is why mentors, fellow professionals, and even your own employees can be quite helpful in determining your performance. Getting feedback from friends and peers can provide you with the appropriate perspective on your leadership attitude and technique.

    Set expectations and goals

    Clearly defining goals and employee expectations for your team is critical to ensuring their success. When establishing these goals, encourage employees to ask questions and provide feedback. Involving them in the process can raise their level of involvement.

    Effective leaders will also explain the company’s vision and how individual team members’ aspirations fit into the overall picture.

    For a leader to inspire and motivate, they need to keep their team in the loop about their objective.  When employees comprehend the end outcome they are striving for as a team, they are more productive. When goals are clearly defined, everyone can measure their progress and recognize their accomplishments in a measurable way

    Do not allow team members’ objectives to become stagnant. Review your goals on a regular basis to see if any modifications or rearrangements are necessary. The fact that you are there and aware of what your team members are doing will communicate to them that you are paying attention.

  • Organizing Your Business Finances

    Organizing Your Business Finances

    In the event that you are thinking about starting your own business, the ability to plan your time and activities will be a crucial skill you will need from the very beginning and throughout the course of your entrepreneurial career. So many startups fail during the first few years of their existence, and this can be due to a variety of circumstances, including rotten luck or ineffective leadership. One of the most critical factors to nail down is the financial method that will be used. Maintaining optimum production in your business and ensuring that cash flows in and out of the organization are as uninterrupted as feasible are two important goals to achieve. How should a new business owner go about managing their company’s finances? 

    Maintain a constant watchful check on your finances

    Prepare for business by keeping strict tabs on all of the money that comes in and leaves your bank account each day. Having a system in place to monitor and measure the success of your business, particularly when dealing with significant sums of money, will make it easier to manage any anomalies that may develop. In order to keep track of your accounts, the sooner you engage a small business accounting firm to do so, the better. As a result of their professional competence as well as their legal knowledge, they can assist you in maximizing your expenditures and making strategic transactions that will advance your company’s goals. Taking a systematic approach to accounting will lay the groundwork for your company’s success, even when finances are tight and there are limited staff. 

    Separate your business and personal finances

    When you own your own business, it can be tempting to dip into your own personal pocket to pay for business expenses, and vice versa. However, when it comes to doing your taxes, combining your personal funds with your business expenses is a very risky route to go down. If you begin to combine your personal funds with your business expenses, you may find yourself with a significant hassle when it comes to completing your taxes. A separate corporate and personal account, together with different credit cards, ensures that there is no confusion in the financial system. If you make certain purchases using a business credit card, you may be able to earn cashback. If you are suffering financial troubles and are reliant on your personal funds to cover specific expenses, this could be a lifesaver. Again, an accountant will be able to give you the best advice on this, which is why it is important to hire one as soon as possible. 

    Use accounting software

    If your budget does not quite stretch to an accountant or you want to manage your finances yourself, to begin with, look at using cloud-based software to handle your bookkeeping. Many allow you to scan in paper receipts and invoices as well as send them and chase up unpaid invoices. There are many out there, all with different features, so do your research. 

  • Renters Commercial Property Appeal

    Renters Commercial Property Appeal

    Commercial real estate makes up a large chunk of the real estate that’s bought and sold on the property market today. Most of the time, investors will purchase some commercial real estate and rent it out to different companies. The most common type of commercial real estate is office space. Naturally, you want to attract as many potential renters as possible, allowing you to drive up the price of your rent. You also want to attract attention as soon as you can, gaining an occupant extremely quickly. 

    With that in mind, how do you make your commercial property appealing to potential renters? 

    Provide a fully-furnished property

    A fully-furnished office is instantly more appealing than one with nothing in it. An empty office means the business has to spend time and money finding furniture to place in the building. Instead, you can do all of this for them, creating an office area that’s ready to use. The key is including lots of good office furniture that people are going to like. For instance, you need ergonomic chairs and desks – preferably ones that can easily be moved around so the renter can change the layout if they wish. Additionally, you need some softer seats for communal areas of the office. Places like Civic Australia are good places to look as they sell a lot of furniture for educational institutions, so there are plenty of sofas and armchairs that would work perfectly in an office communal area. 

    Ensure good internet can be installed

    Make sure that your commercial property has good internet installation options. You don’t want to force your renters to choose from one or two providers. Ensure they can pick from as many as possible, so they don’t miss out. Also, make sure that your building has fibre connectivity – if it’s available in the area. This allows any future tenants to get the fastest internet speeds possible. Obviously, for businesses, fast and reliable internet is extremely attractive. 

    Provide a cleaning service

    For a small investment on your behalf, you can employ some office cleaners to visit the office space at regular intervals. Effectively, this means that your tenants benefit from getting their office cleaned regularly. It’s another thing for them to not worry about, making life a lot easier. Plus, it’s another added benefit from your end, giving you another reason to ask for more rent than other properties in the area. If the tenant doesn’t want a cleaning service, you could also give them the option to not have it included, reducing their rent. This makes them feel like they’re getting a discount, so they’ll be more interested as well. Either way, you’re going to generate interest from a lot of businesses. 
    After all, that’s the key to owning a commercial property. You want many businesses to approach you asking about moving in. In turn, you’ve generated a demand for your property, letting you set a better price for the rent. These businesses know that lots of other companies are fighting for this prime office space, so they’ll do whatever they can to claim it!

  • Benefits of Using CRM for Marketing

    Benefits of Using CRM for Marketing

    CRM can really help you with your marketing, which is pretty exciting for marketers. Let’s look at just how a CRM system can help you to be more effective with your marketing and turn up the sales.

    1 Access to Lead Information is Readily Available

    When a CRM system is working right, the sales and marketing are completely integrated. This makes the lead intelligence immediately accessible to the marketers. All of the data is easily accessible and it’s all in one place. So whatever marketing software you are using, because it’s integrated, your sales team just adds the information in your CRM system, and they will have access to all of your information as well. However, marketers will have better lead information through CRM, because much of the lead intel is gathered in the CRM system not the marketing software. Information can be constantly added as sales team members learn things about the customer. This will mean anyone dealing with that customer will have the whole picture and that makes it easier to target marketing campaigns far more effectively.

    2 It Helps With Pipeline Prioritizing

    CRM gives you full visibility of the sales pipeline and it also assists you in prioritizing who you are going to email or call first. You never have to miss an opportunity. When both the sales and marketing departments have access they can identify the fields that will be important to them and use a lead scoring system or sifting system either will work. It give both marketers and sales staff power to make the most out of the best opportunities and to search the pipeline for leads that are at a specific stage in the buying cycle.

    3 Sale and Marketing Align Better

    CRM won’t solve your sales and marketing alignment problems but it does make it better. Each month both departments have numbers they need to meet and if both teams are working in the CRM system that is integrated with your marketing software, it becomes quick and easy to assess the progress of both teams as well as identify and problem areas. Reports can be generated for management in no time at all. In addition, if marketing is meeting their monthly goals, they can assess whether these leads are filling the pipeline.

  • Why Go For High Paying Clients

    Why Go For High Paying Clients

    First of all, why we go for high paying clients? Who are these people? They are not just your average customers. Instead, they are those who are willing to pay you double, triple or even 50 times more than what you would earn from your average customers at the same amount of time invested. Why is that? It is because they are the high-end clients who understand more on the value you offer. Besides, these people are who we see as “ideal clients” and “long-term clients”, who you can make a difference with and you love to work with. Let us see to these options here. Coaching 100 or even 1000 separate low ticket clients and coaching one high paying client to earn the same amount of money. So, which is more efficient to you? 

    Everyone only has 24 hours a day, no more and no less. Thus, our goal is to make the most profit possible with the least amount of time. Be productive by using fewer sources to produce more output. As you are working with the ideal clients, they are cooperating with you to make notable changes in their businesses and lives. In order to produce a very good result, you can say that they are actually “growth-oriented” and will go for it with the help of your expertise and support. Thus, by working long-term with these people, you will get to know and understand their needs better. Also, you can earn more and at the same time able to have the time freedom to travel around the world, spend time with your loved ones and enjoy the life that you want. When you charge more, you will feel that you are being valued for what you are worth. You could provide them with a better service and make a better impact without worrying that you are being taken advantage of. Not to mention, you will gain more satisfaction as the work you are doing is actually makes a difference! 

  • How You Can Find Good Employees

    How You Can Find Good Employees

    Hiring new staff can be a huge pressure as choosing high-quality employees is crucial for your company’s ongoing success. Employees will impact every part of your business operations from staff satisfaction, productivity, customer satisfaction and of course profitability. It stands to reason therefore that it is an important decision that you want to get right. To make matters worse, finding the right employee for the role can be challenging in today’s online and connected world. Ultimately you want to ensure that they have the exact skill set and qualities you think are required to make the role a success. To help you find the employees you really need, consider these helpful hints to help you find out how you can find good employees. 

    Networking (Virtually or In-Person)

    If you are new to business or a career and you want to get to know how to increase your net worth, speaking to people is essential and networking is one such way you can do this. You’ll also be able to find business opportunities and new employees using the hidden job market. Most jobs that are worth applying for are not advertised and even more are acknowledged through speculative letters. Meetup.com is a great way to network both virtually and in-person to find new business and personnel.

    Look internally

    Take a look inside your organisation and consider whether there are any current employees who may be looking to make a change or strive for a promotion that could fit the role you are looking to fill. Looking internally for your next candidate can be hugely advantageous as you will already know the candidate’s strengths, experience and background. You will how they work within your organisation and how much training or additional help they may need. It may even act as a deterrent to employees who may have been considering a position elsewhere. 

    Social media

    Social media is essentially a networking space and how better to seek applicants than by networking? Social media such as Facebook, Instagram and LinkedIn is a great way to get the word out that you have employment positions available. A social media advert can have an expansive, but importantly, targeted reach, meaning it can be seen by a large number of suitable applicants. What is more, this can be done at a very cost-effective price. If you are considering using social media, such as Facebook, to find and hire new staff then start off by speaking with a Facebook ads agency to see how they may be able to help you find the right people. 

    Another great platform available to prospective employers that should not be overlooked is LinkedIn. LinkedIn can offer pay-per-click job postings that can target a specific skill that may be listed within potential candidates personal profiles, essentially your job advert will then be placed directly in front of them. 

    Regularly review resumes

    There are a plethora of online platforms that allow job seekers to upload their resumes. Essentially this gives prospective employees the opportunity to find and review talented professionals who are actively seeking employment. Many of these platforms will allow you to set up a notification system that will alert you when a resume is posted that matches the particular criteria you have set.  You can then cherry-pick the resumes and candidates that you feel would be the best match for your business and invite them to come and discuss any potential opportunities with you further. 

  • How Companies Can Boost Employment Retention

    How Companies Can Boost Employment Retention

    There are plenty of things that’ll help a company to reach its highest potential. But the most important element will be the staff. If you have a team of engaged, talented employees, then it’ll be much easier for the business to achieve its goals. Alas, this is something that many companies struggle with. They might have some great employees for a little while but then find that their staff are continually leaving for new jobs. And this can have an impact on company morale, company, and costs — it’s expensive to hire and train a new employee, after all.

    In this blog, we’re going to run through some useful tips for companies that’ll help to keep their employees on board.

    Improve Your Hiring Process

    Your employees would be much less likely to leave your business if they were the right employee to begin with. When it comes to making a hiring selection, be sure to look beyond the resume, past experience, and so forth, and focus on whether they’re the right cultural fit for your business. If they’re not, then they’ll probably be more likely to call it quits after a few months.

    Positive Feedback

    Wouldn’t you be more likely to stay at a company if it felt like you were a valuable member of the team? All too often, companies treat their employees like robots. But they are, of course, real human beings who want to feel like they’re an important member of the team. Positive reinforcement can be a powerful — and free — tool that companies use. Of course, it has to be genuine. It’s just about making sure that your staff know that they’ve done a good job — and that you value them — at the appropriate time. 

    A Sense of Togetherness

    Studies have shown that people are much more likely to stay with a company if they feel like they have friends at work. As such, it’s a good idea to create a framework that allows people to get to know one another. You could host after-work drinks or organize team-building activities. Setting up a slack channel so that people can easily talk to one another is also a good idea. Also, be sure to fully embrace new arrivals into the office. They should feel like part of the team from the very first moment. 

    More Benefits

    Your employees will care most about how much they’re earning. However, in this day and age, employees are increasingly asking for more than just their salary. Your staff members will be more likely to stick with you if they’re given benefits. Could you offer more vacation time or health insurance, and other benefits? It’ll be best to create these benefits with your HR team, and also remember that you will need to create compliant ERISA wrap documents to stay on the right side of the law. Once you’ve installed these benefits, you’ll find that staff happiness and commitment increase. 

    Invest In Your Workplace

    Recent studies have shown that our working environment has a big impact on our happiness and productivity at work. As such, it’s worthwhile taking a look at your office and making sure that it’s as good as it could be. Many people want to go and work in Silicon Valley in part because of the cool offices they have there. Yours might not hit that level, but there’ll surely be some improvements that you can make. Even adding some plants, adding some art, and creating a relaxation zone can do wonders.

    Employee Development

    If you’ve hired correctly, then your team should be talented, enthusiastic, and ambitious. You’ll be happy to make the most of their talent and enthusiasm, but are you able to offer the level of ambition that they’re looking for? If you’re not working on employee development plans and offering a path towards promotions, then you’ll run the risk of them moving to a company that can match their ambition. The employee should feel that their professional goals and ambitions can be realized with your company.

    Flexible Working Conditions

    Finally, the big perk that workers are increasingly demanding: flexible working. It’s obvious to many that the usual 9 – 5 office routine has had its day. Can you make it so that your employees can work some of the week at home, some of the week at the office? Flexible start and finish times can also help to increase engagement and productivity too. It’s all about getting the most from your employee’s talents — and ensuring that they’re happy.

  • Are You Taking The Right Care Of Your Employees?

    Are You Taking The Right Care Of Your Employees?

    There are a lot of ingredients that go into making a business truly successful. However, one thing that you simply cannot overestimate the value of is the people in your business. Without them, even the best business idea in the world is nothing more than a pleasant fantasy. But it’s essential that you remember that your employees aren’t just a resource to be used. As an employer, you have a duty of care to them. With that in mind, here are some things you can do to make sure that you are taking the right care of your employees.

    Show them your appreciation

    Your employees are the reason that your business is a success. You may have started it, but they’re the ones in the trenches actually making it work. That means that you owe it to them to show your appreciation for all of the hard work that they do. There are plenty of ways that you can do this. Whether it’s looking out for holiday gifts for staff, offering bonuses during periods when they’re all working extra hard, or even providing them with extra time off here and there. Even something as simple as letting them know the results of all of their hard work can make a huge difference in letting them feel a little more appreciated.

    Encourage an equal environment

    We live in a more diverse world than ever before and that’s a wonderful thing. However, it’s something that many people are still adjusting to and it’s your duty as an employer to make sure that you’re facilitating everyone’s ability to feel comfortable and equal at work. You should have a zero tolerance policy on discrimination or mistreatment of any kind, whether that’s based on race, sex, ability, or any other factor. It can sometimes be hard to know the best way to respond to things which is why you need to make sure that you’re always keeping yourself well trained and informed.

    Listen to them

    You might be the one giving the orders most of the time, but it would be a mistake to assume that your employees don’t have a whole lot to contribute in terms of ideas for how to improve and develop your business. Having an open door policy when it comes to feedback or even a dedicated space to provide that feedback can help your employees not only improve your business but it helps them feel more directly involved in the decision making process.

    None of this is to say that you shouldn’t expect a lot from your employees. However, too many employers treat the relationship between them and their employees as a one way street. If you only consider your employees in terms of what they can do for you, you’re going to foster a culture of resentment and there’s a good chance that your employee retention is going to plummet as a result. You should also treat your relationship with your employees as a matter of give and take.

I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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