Tag: business growth

  • Why 9-5 Is Soul Destroying  + Action!!! Passive Income Strategies

    Why 9-5 Is Soul Destroying + Action!!! Passive Income Strategies

    Before getting into this podcast episode I just wanted to have a chat about the apparent shift in mentality that the Generation Y and Z have to working a 9-5. Now we have the Millennials (Gen Y’s) who are so insightful as to how some corporations work and why they don’t want to work for them. 

    I found this to be the case when I was tutoring in the homes of children, young adults and undergraduate business studies students mainly in the City of Westminster. Now anyone who knows Westminster in London knows that it is the richest local authority in the entire country. It is where the Parliament is and Harrods and Selfridges where I worked part time in the 90s while studying. 

    The City of Westminster is where I have worked for corporations, planned events, studied for a Master of Business Administration. So when these insightful students I was tutoring in the City of Westminster from all over the world suggested that they would never work for large corporations this kind of took me aback plus they knew things that only rich parents would instil in their children. It reminded me of what Robert Kiyosaki said in his books when I talked to them. 

    Then I had a conversation with my nephew a Gen Z and he said while on a tablet watching YouTube or playing a game that – work (a J.O.B – Just, Over, Broke) meaning a 9-5 is soul destroying I want to repeat that “soul destroying” – now that really took me aback. How can a boy who has never entered the world of work know that working this way was soul destroying? Had you watched the film with Dolly Parton – Working 9-5 or read the lyrics to the song 9-5? May be or may be not, but it is something to ponder as the Pandemic and the way of working and earning a living has caused several Paradigm shifts. 

    Let me just read some of the lyrics sang by Dolly Parton 9-5 “Working 9 to 5, what a way to make a living. Barely gettin’ by, it’s all taking and no giving. They just use your mind and they never give you credit” – so true, right! I mean music is an enlightenment, I have said it before in a previous podcast when I mention about giving my thought leadership at Leaders First conference part of Entrepreneurs 2012 – the lyrics of artists like Beyonce and Mary J Blige have helped me move forward in my business. Let me have your thoughts about how you use music to take action and progress by going to empowerbusinessshow.com and leaving a voice mail or email info@empowerbusinessshow.com.

    Now back to this episode on Passive Income Strategies…

    If you’ve been looking for ways of generating passive income, the Live Webinar and Discussion Passive Income Strategies will provide you with many different options.  Some of the opportunities will require start-up capital while other options will only require your time and effort.  

    Whether you want to be able to free yourself from the daily grind and still generate a full-time income, or you just want more time to spend with friends and family or perhaps traveling the world, passive income is the key!

    Passive Income is any income that requires little or no ongoing work to maintain.  Ideally, your passive income businesses will require absolutely no work to maintain, but occasionally you can increase your income by expanding on your passive income channels, or by combining more than one.  

    You can always outsource these tasks and eliminate them from your own schedule as well.

    This online session will show you the top tips and strategies for creating streams of passive income so you can enjoy true financial freedom. Visit empowerbusinessclub.eventbrite.com to find out about the Passive Income Strategies live webinar and discussion event

    Topics covered in this live webinar & discussion include:

    Sell Your Knowledge

    Property Rentals

    Paid Ads & Affiliate Marketing

    High-Yield CDs

    Peer-To-Peer Lender

    Dividend-Yielding Stocks

    Save, Save, Save!

    Invest in an REIT

    Build a Bond Ladderh

    Rent Your Free Space

    Visit empowerbusinessclub.eventbrite.com to find out about the Passive Income Strategies live webinar and discussion event

    All attendees will be emailed the Passive Income Strategies eBook to…

    …Find out how you can create “set & forget” businesses that will run like clockwork, generating income day after day! These are true passive income opportunities that you don’t want to miss out on!

    …Learn how you can easily grow your passive income channels with minimal effort and skyrocket your income with evergreen business strategies!

    …Discover the easiest, lowest-risk, passive income opportunities that you NEED to get involved in! These are the top earning platforms of them all! Avoid the gimmicks and focus on proven money-makers!

    …Create “money-hubs” that allow you to experience true financial freedom so you can spend more time doing the things you love and less time in the office!

    …And much more 

    Visit empowerbusinessclub.eventbrite.com to find out about the Passive Income Strategies live webinar and discussion event or empowerbusinessclub.com for more information.

  • 7 Powerful Online Marketing Tricks for Accelerating Business

    7 Powerful Online Marketing Tricks for Accelerating Business

    Empower Business Club kickstarts internet ventures through online assets, tools, resources, benefits and virtual consultancy solutions to empower recurring income online for busy, work/life balance seeking consultants, coaches, freelancers, educators and other business service professionals worldwide. Join for instant access at empowerbusinessclub.com/join

    Online marketing is a tricky business, yet vital for establishing a web presence and maintaining it. Highly skilled professionals utilize modern web development techniques such as SEO, PPC and content creation to raise public awareness and the authority of your brand or website. In addition, social media campaigns can be strategized to directly appeal to your most extensive consumer base by using provided analytics tools.

    PR and Branding

    Outward appearances and public perception are vital components of marketing. The two subjects intertwine to establish and influence how consumers think and feel about your company.  However, the complex nature of both issues requires professional agencies knowledgeable in your business. For example, a law firm will benefit from hiring Elite Lawyer Management (elitelawyermanagement.com).

    Multiple SEO Types

    SEO is critical when developing an online business. SEO is the primary source of information that a search engine uses when displaying your website or page. There are multiple types of SEO that help a search engine algorithm determine your site’s ranking. On-page SEO includes keywords and metadata, and off-page SEO deals with backlinks. Technical SEO relates to your site’s code, and local SEO helps with a physical location.

    PPC Campaigns

    Another essential component to driving traffic to your site is pay-per-click advertising. Unlike SEO that aims to drive traffic via organic search, PPC essentially diverts traffic to your site based upon strategically placed advertising links in a search engine or social media site. PPC campaigns are limited to a set budget since you are charged per link click. If left unchecked, this would potentially become extremely expensive.

    Leverage Social Media Tools

    Social media is an excellent source of traffic, but there is a trick to leveraging the power of most platforms. While you can place links in social media posts, only your current followers are likely to see these. Therefore, business growth can utilize each platform’s analytics tools to tailor advertising and posts. For example, sites like Facebook allow you to create ads for particular demographics based on such things as age, gender, and geographic location.

    Content Creator Earned Media

    While paid advertising is a powerful marketing tool, one of the most powerful today is earned media. In a nutshell, earned media is advertising that has not been paid for. It can relate to mentions in a post or an article, but contemporary use relates to social media influencers. In short, you could try to get a well-known influencer to mention, review or use your product or brand in a post or video with the potential to reach millions of people.

    Content Marketing

    Of course, the best method of advertising your brand, services and products is to create high-quality content and the promotion thereof. But this is not as easy as it sounds, and the success of quality content on the web depends significantly on how well you implement SEO across digital items. Content includes articles, podcasts, infographics, videos, and photography. All of these can utilize on-page SEO within or on associated sites such as a YouTube page.

    Social Media Engagement

    In addition to social media analytics, posting, and advertising, you should aim to engage with your audience as best you can. This can be done as an individual or as a representative of your brand or company. Engagement has been shown to build trust and loyalty with consumers and should actively gauge how customers feel. Again, direct interaction and social media tools such as polls and Q and A sessions will effectively gather information.

  • 5 Powerful Ways to Promote Your Business

    5 Powerful Ways to Promote Your Business

    Empower Business Club The B2B Digital Hub | Achieve Profitable Progress. Our mission is to empower 6 or 7 figure incomes virtually for consultants and advisors. We do this by supporting the growth of Profitable knowledge-driven & service-based ventures. Join for instant access at empowerbusinessclub.com/join

    Article

    Google Ads

    Google advertising is one of the most well-known forms of paid advertising. Marketers bid on keywords and these ads show up on Google when a user searches for a particular search term. The advertiser will pay Google when a user clicks on one of the sponsored ads. This is a great way to promote your business. It also works far more quickly compared to typical SEO methods, though it requires a little more expertise to pull it off. 

    Facebook Ads

    Facebook is becoming more and more like a search engine, and people are listing their products and services on this site. Facebook offers a large variety of advertising types to suit every business model. It also offers something called sponsored stories. These stories are a kind of organic marketing technique where advertisers can highlight what users are saying about the brand. 

    Quora

    Quora is a question and answer site that is extremely popular. It is a great way to get your brand out there. All you need to do is answer questions on this site in relation to the topic at hand. So if you have a blog about personal finance, then you could answer questions surrounding this area. Aside from people seeing your logo and brand, you can put in affiliate links or links to your blog. 

    Collaborations

    Collaborating with other businesses is still as important as ever. This is a technique that freelancers and small online business owners do not use often enough. For example, it would be much easier for 5 independent bloggers to examine ways they could collaborate together than for every person to do it all alone. 

    Meeting Face to Face

    Meeting people face to face is also a key aspect of online success. It brings an increased level of trust and authenticity to the business relationship. You can get to know people on a personal level. While hiring freelancers is great for efficiency, you are going to need a few people to interact with on a tangible level. It can also make the whole process of achieving financial freedom far more enjoyable as you can talk with people face to face instead of messaging platforms. 

  • Why You Should Consider Creating an Online Course For Your Business

    Why You Should Consider Creating an Online Course For Your Business

    Empower Business Club kickstarts internet ventures through online assets, tools, resources, benefits and virtual consultancy solutions to empower recurring income online for busy, work/life balance seeking consultants, coaches, freelancers, educators and other business service professionals worldwide. Join for instant access at empowerbusinessclub.com/join

    Article

    There are a wide variety of marketing methods at your disposal, such as blogging, video marketing, email marketing, Amazon FBA, SEO, and more. But an online course can be as profitable as any of them, possibly even more so. And they can be easy to create if you already have an eBook or educational material at hand. There are plenty of valid reasons to consider an online course for your business. 

    Return on Investment

    Online courses can deliver a very impressive return on investment if they are done properly. Once you have the course created and uploaded to a site such as Udemy, then there is not much else to do aside from promoting the product. Ideally, the product will have been promoted before it is released. Online courses can be sold over and over and can deliver an income for years without much additional enhancement. However, it should be noted that creating a course is a little more difficult than it appears at first glance. 

    See Designing your online course for help

    They Are Increasing in Popularity

    More and more people are turning towards online courses to receive their education compared to other methods. Online courses are far cheaper and often contain a wealth of information that cannot be obtained anywhere else. While the online course niche is becoming saturated, there is still a lack of high-quality courses that deliver original content not available anywhere else. If you can give this to your target audience, then your online course will be a massive success. If you find yourself giving the same advice over and over again, then a course is a good way to streamline your efforts. 

    Build Authority and Credibility

    If you do sell a course effectively, then you will have a built a reputation as an expert in the field. Even if it does not sell that well, creating your own online course is going to be a massive boost to your brand. As your business grows, you will be able to point your customers towards your course.  You can use the course as an upsell or as a downsell with associated products and services. In many ways, it can be like having two separate kinds of business. While there can be considerable work involved in creating an online course for your business, it is definitely worth it. 

  • What Every Office Building Should Have

    What Every Office Building Should Have

    Looking to buy an office building for your business? This can be a great investment and one that becomes a key asset for your enterprise. An office building gives you a headquarters for the business as well as a place for people to visit you and come for meetings. Having an office building can be useful, and it will allow you to house more employees as well as do more in your business. 

    But when you buy an office building, what do you need to include? If you have bought an empty shell of a building and you are looking to transform it into a stunning office for your business, there are several important elements you need to build and install. Here are the things you need to do to build your perfect office building this year. 

    Elevators  

    Elevators are a key part of your building because they allow easy access for your employees who may be less able-bodied to the different floors of the office. If you have a building that already has older elevators installed, consider getting some new elevator sheaves or bringing in an engineer to fix up the elevators and ensure they are safe. Once you have elevators in your building you will be able to hire a wider range of people and it will also make everyone’s life easier. 

    A cafe 

    Not every office has an in-house cafe, but every office absolutely should have this commodity. A cafe is an essential part of modern office buildings because it allows people to get refreshments throughout the day as well as provide people with a place to meet up or sit during their lunch hour. It doesn’t cost too much to run a cafe, and with the profits, you’ll make from food and drinks sales it is worth doing to make your working environment more comfortable. 

    An outdoor seating area 

    Another important area of an office building is an outdoor seating area where people can get some fresh air at lunchtime. Outdoor space is so valuable and fresh air and sunshine can be very good for your employee’s health and wellbeing. It is important to invest in seating, tables, and also plant displays to make the space more open and colourful. 

    A workout room 

    One great room to add to your office building if you have the space this year is a workout room. A workout room will give you the chance to do yoga, HIIT workouts, or even weightlifting during lunchtimes when space is booked. This is a great way to promote a healthy lifestyle in your employees and not charging for this service is a good way to ensure more people stay healthy and happy during their working environment. 

    Secure parking 

    The most important commodity you can have as an office building is secure parking for your employees. When working in a city particularly, free secure parking is a huge benefit and one you should invest in this year for yourself and your workers.

  • Shortcuts to Working Less and Earning More

    Shortcuts to Working Less and Earning More

    Empower Business Club kickstarts internet ventures through online assets, tools, resources, benefits and virtual consultancy solutions to empower recurring income online for busy, work/life balance seeking consultants, coaches, freelancers, educators and other business service professionals worldwide. Join for instant access at empowerbusinessclub.com/join

    Article

    In the 21st century, there is no shortage of ways to optimize earning while minimizing expenditure. There are many options available to online business owners. “Work smarter, not harder” is the mantra of many successful entrepreneurs, and it has a very specific application to online businesses. 

    traveler walking near rippling sea
    Photo by Ben Mack on Pexels.com

    Automate Your Workload

    One of the best shortcuts to free up your time is to make use of automation tools. You can automate your social media posting and reputation monitoring, link building and analysis, meetings and appointments, marketing efforts, email lists, sales, and customer support. If you find yourself stressed out over the amount of work you have to do, consider that there is an automation tool available for it. 

    Outsource

    Every person has unique strengths and weaknesses. There are some things you are going to hate doing, and some things that you will enjoy. This means that you can hire people to do the things that they love to do, but you hate. Freelancers and outsourcing agencies are available and they can massively assist in reducing your workload.

    Hire a Virtual Assistant

    A virtual assistant is a low-cost freelancer that completes all the jobs you need to get done such as data entry, meeting scheduling, emails and so on. You can hire them on an hourly basis to complete simple tasks. Finding the right one might take a while, but it can definitely turn out to be a shortcut to success in the long-term. 

    Collaborations and Networking

    Connecting with people in your field is a quick route to growing your business. You can promote each other’s products and services. By leveraging the power of multiple platforms, you will be able to grow far faster compared to doing it alone. You can also network with people face to face. There is a growing number of digital nomad hubs across the globe, and you might find a group of them living near you. 

    Schedule Some Down Time

    Rest and relaxation are vital and are a necessity to ensure success. One of the reasons you are creating an online business is to enjoy the benefits that it has to offer, such as flexibility and enjoyment. So make sure you take at least one day a week where you don’t do anything work-related. You can them come back to work on Monday morning completely refreshed and will see things from a clear perspective. Working too hard will not benefit you or your brand. 

  • 7 Reasons to Choose an Online Business Model

    7 Reasons to Choose an Online Business Model

    Empower Business Club The B2B Digital Hub | Achieve Profitable Progress. Our mission is to empower 6 or 7 figure incomes virtually for consultants and advisors. We do this by supporting the growth of Profitable knowledge-driven & service-based ventures. Join for instant access at empowerbusinessclub.com/join

    Article

    Setting up and online business is becoming known as the best way to achieve success quickly. Using other models often involves more risk with longer time horizons. There are numerous advantages that an online business has over other models, and here are seven of them. 

    #1 – It’s Cheaper

    By setting up an online business, you have almost no upfront costs. It is free to create a website using a service such as Wix, and all that you pay for is hosting. In contrast, setting up a physical business requires significant expense and possibly even a loan. 

    #2 – It’s Easier

    With online businesses, you can make heavy use of automation and software tools to make your life a whole lot easier. You can automate email responses, social media posts, and marketing efforts. You can also let freelancers do the work for you. 

    #3 – It’s Open 24/7

    Unlike physical businesses, online outlets are open 24/7. This means that customers can purchase from your site or read your blog at all times. You can also work whenever you want, on your schedule.  The site is never closed. The people you hire to complete projects can also work while you are asleep or relaxing. 

    #4 – The Audience is Global

    With an online business, people can look at your site from anywhere in the world. According to all the latest statistics, more and more people are going online for purchases. This means that you have a massive audience and many ways to reach them. 

    #5 – It’s Easier to Scale

    Online companies are often far easier to scale compared to physical outlets. The site capacity can be easily increased to accommodate increased traffic. You can also use paid search methods to gain traffic. And with eBooks, courses, and software products, it does not cost anything to duplicate them and keep selling. 

    #6 – Speed

    Online businesses can grow very rapidly with the right marketing methods. Once, it would take decades to become a millionaire or years to simply acquire a good income. But it is possible to earn a good income using the online model is a respectable time frame.

    #7 – Freedom and Flexibility

    Online businesses are so much easier to manage as there are more options available. Brick and mortar companies are limited to the people in the immediate vicinity in terms of customers. And they are limited to the skills of the employees that they hire. With online businesses, there is more that you can do to expand the business and it is possible to hire freelancers on short term contracts. 

  • 4 Guaranteed Hacks to Ensure Steady Business Growth

    4 Guaranteed Hacks to Ensure Steady Business Growth

    Empower Business Club kickstarts internet ventures through online assets, tools, resources, benefits and virtual consultancy solutions to empower recurring income online for busy, work/life balance seeking consultants, coaches, freelancers, educators and other business service professionals worldwide. Join for instant access at empowerbusinessclub.com/join

    Article

    The digital world has made it easier for business owners to reach more customers and grow their companies. This convenience is excellent news for people looking to start a new business or expand on an existing one. 

    However, it can also be tricky to maintain steady growth in the face of competition from other companies. This blog post will discuss four guaranteed hacks that will help your company stay ahead of the game!

    Be Patient but Seize Opportunities As Quickly As Possible 

    Strive to be patient. Patience is a virtue, and it will help you avoid wasting time on the wrong opportunities. But many things need to get done for your business to grow successfully. For instance the new laser light manufacturing technology could reduce production costs.

    But don’t let that discourage you from also seizing opportunities quickly when they arise! For example, if a new marketing strategy appears or an opportunity for partnership presents itself, ensure your team is prepared and ready to take advantage of these changes without hesitation.

    Invest In the Worthy People When You Need Them

    It’s essential to make sure that someone is always productive. This practice guarantees a stable business with steady growth and productivity.

    Asking for help from others can be difficult because of pride or fear of failure. But if you’re overwhelmed and the work is piling up, hire a freelancer or an intern to help out with those tasks that don’t require your level of expertise.

    Outsourcing permits you to focus on what’s most important for the time being while delegating the less important tasks to others.

    Monitor the Cash Flow

    It’s essential to know how much cash flow in and out at all times. This awareness will help you identify when it might be time for expansion or whether you need a loan to keep the company afloat as some of your revenue dries up during an economic downturn.

    It also helps plan rather than reacting to what’s happening now. So, for example, when you have a cash flow forecast, it allows you to prepare for any potential slumps in the economy. And suppose your company is already struggling during an economic recession. In that case, it will help you identify where and how much of a budget cut might be necessary to get back on track as quickly as possible. 

    Plan for the Future Rather Riding on Current Trends

    When you plan for the future, it will be easier to develop a strategy to keep your business afloat. You’ll also learn how to take advantage of current trends rather than being left behind by them.

    Planning and strategy are not just for big companies. The small business owner who can’t afford a large marketing budget or an in-house team benefits from these same things. You may be doing all of the work yourself now, but it’s nice to have someone else take over at some point.

    Conclusion

    The truth is that this will be a journey and a long one at that. It’s not about finding some magic pill and living the life of your dreams overnight. That said, it is easy to start on the path to success with these hacks in tow! The power of incremental improvements over time can lead you to the top.

  • 8 Strategies for the Successful Educational Business Startup

    8 Strategies for the Successful Educational Business Startup

    Empower Business Club kickstarts internet ventures through online assets, tools, resources, benefits and virtual consultancy solutions to empower recurring income online for busy, work/life balance seeking consultants, coaches, freelancers, educators and other business service professionals worldwide. Join for instant access at empowerbusinessclub.com/join

    Article

    In the world of business, one of the most important aspects is to stay ahead of your competition. Whether you are a large company or an individual trying to start their own educational business, some strategies will always be effective. This blog post outlines eight strategies for running a successful educational startup.

    Have Core Competency

    It is vital to have a core competency in your business to compete in a market. Without it, you will not be able to compete in the long run. Furthermore, if you can’t compete with others, you’ll soon be out of the market as people will not recognize you or your efforts.

    Understand Your Customers

    It is essential to understand your customers to have a successful business. One way you can do this is by understanding the demographics of those who will most likely buy from you and then catering what you produce or offer according to that.

    Promote Your Business

    Without promotion, your business won’t get far. Therefore, it is essential to spend time and effort in marketing what you are doing so people know who you are and why they should purchase from you instead of someone else.

    Collaborate With Established Firms

    One way to get ahead of your competition is by collaborating with established firms. Doing this will help you grow as a company and provide more service than what the other guy does because they do not have the resources or connections you now have. 

    It’s worth noting, however, that you should only use this strategy if it is beneficial for both parties and not just one. You can also search for something like Teach for America jobs; such organizations search for greatness. So don’t be left out.

    Do Not Underestimate Competition

    One thing all small businesses should know about competing with larger companies, it’s that underestimating the competition puts you at a severe disadvantage. 

    Once this happens, it can be challenging to get back on your feet and compete again without any problems.

    Make Sure You Have High-Quality Products or Services

    To succeed as an educational business, you need to make sure that your offering is high-quality: this will set you apart from the competition and allow people to see your value as a company that offers this for them to purchase.

    Be the First-Mover in Your Market

    One thing that can help you succeed is to be the first-mover in your market; this means being one of the first companies out there that offers what people are looking for and doing so before anyone else does. 

    One way to do this is by starting a business or project before others realize it’s needed, giving them no time to catch up.

    Demonstrate a Commitment to Innovation and Growth

    To have a successful educational startup, you must demonstrate a commitment to innovation and growth. Doing this means thinking outside the box and doing things that no one else would ever consider for their company regarding how they can grow because it will set them apart.

    Build an Ecosystem of Partners, Suppliers, and Distributors

    Another way to succeed in the educational business industry is by building an ecosystem of partners, suppliers and distributors. Doing this will help to increase your chances for success and having a backup plan if something goes wrong with any one component.

    Conclusion

    Everyone wants their company to succeed – it’s what keeps us motivated. But without these eight strategies, your company will never be as successful as it could be.

  • How To Build An Online Presence As A New Small Business Owner

    How To Build An Online Presence As A New Small Business Owner

    More and more consumers are now turning to the web for online purchases. Times are different now, people don’t flock to the shops to buy their items as they once did. They now turn to their search engine and find the items they are looking for. 

    are now turning to the web for online purchases. Times are different now, people don’t flock to the shops to buy their items as they once did. They now turn to their search engine and find the items they are looking for. 

    In order for your potential customers to find you, your products, and services, it is now more important than ever, to build up your online presence in order to maximize the growth of your business. There are a number of ways this can be achieved at a low or no cost, to begin with as your business grows, and these are the top tips.

    Build A Website

    When choosing your business name, you want to be checking that you can get a domain to match and buy it there and then. This makes your business look more professional and adds cohesion to your branding. 

    Having a website is the first step to building an online presence. This site becomes to go-to place for customers to find out more about your company and the products and services you offer. Take your time constructing your website, it is important that it is user-friendly and that you aren’t making common mistakes that customers don’t like seeing in your website’s design. 

    Start & Grow An Internet Venture

    Empower your project, consultancy, course or other service online to start and grow an internet based business using your talents/passions for recurring income online. You’ll also receive lifetime access to Empower Business Club with digital assets, including online downloads, videos, audios, group or 1:1 brainstorming & classes. Plus with each solution you get a domain and website hosting. Visit: empowerbusinessclub.com/consultancy to book a free new client consultation.

    Offer High-Quality Content

    Having a quality website, however, is not enough. You need to be seen as an expert in your niche. Customers want to be able to trust in your brand, and the way to do this is through a blog. For example, if your niche is within medical health you can showcase your knowledge by writing and sharing content around Medical Computer Carts to new medical breakthroughs. The blog allows you to educate, answer common questions, build trust and advertise your products and services at the same time. 

    Use A Social Media Strategy

    The majority of the population is on one form of social media or another. This means that social media has become a necessity for business owners. With so many varying media available there are numerous ways to showcase your products and services and these are needed to grab the attention of your potential clients and to reach a wider audience. 

    It is important that you choose and focus on the relevant social media that your target customers visit. There are so many social media currently, to be able to get the best results you need to focus on 1-2 of them and build up a reputable presence on those platforms. To optimize your social media profile you will need to include a relevant and to-the-point bio, provide contact information, link your website, and include pictures that showcase the business. 

    You will also need a strategy in place to ensure that you are engaging with your target consumers and build a reputation and trust up within your social media platform. By understanding your customer’s needs you can address these on your site and show how your business can help resolves these needs and relieve this pain point. 

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I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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