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Tag: business kickstart

  • Making Your Zoom Events More Engaging

    Making Your Zoom Events More Engaging

    It is very important that you make your Zoom events as engaging as possible. This will really help to keep your audience focused on your event and stop them from either losing interest or worse still leaving the event.


    There are lots of ways that you can increase the engagement of your Zoom meetings and webinars. In this article we will cover the most widely used methods that are proven to be effective.


    We would always recommend that you plan and test your important Zoom meetings and your webinars. People will be able to detect that you are disorganized very quickly and they will not be impressed with this and are likely to switch off. Remember that you will probably be battling against your audience checking their phones and doing other things rather than concentrating on what you have to say.


    For a list of events and webinars to attend visit empowerbusinessclub.eventbrite.com

    Member access to 100s of digital assets and 8 benefits to kickstart an internet-based business for recurring income online visit empowerbusinessclub.com • plus virtual consultancy solutions with new client consultation at empowerbusinessclub.com/consultancy

    Schedule your new client consultation at calendly.com/empowerbusiness/free


    Use Screen Sharing in your Events
    It is best to break up your Zoom event with some screen sharing sessions rather than just have you on video talking. You can share your screen to show presentation slides to get your points across and also show your audience how to achieve something using web pages or applications.
    Sharing your screen is a very easy thing to do and you can even pause it while you are getting something else ready so your audience doesn’t see you fumbling around on your computer. Have web pages and applications already open as there is nothing more boring for your audience than watching things load on your computer.

    Make use of the Annotation Tools
    Zoom provides some great annotation tools so that you can add comments, drawings, arrows, underlines and other things to your screen. This is a great way to break up boring presentation slides and you can even annotate web pages and anything else that is appearing on your computer screen.
    Practice using the annotation tools before your event. You are going to lose your audience if you have to spend time figuring out how to make annotations. Although the annotation tools are pretty simple and intuitive it is always good to learn how to use them first.

    The Zoom Whiteboard
    Using the Zoom whiteboard is another good way to increase engagement. You can ask your audience for ideas about something and then add these to the whiteboard for all to see. It is possible to set your meeting up so that the participants can add to the whiteboard as well.
    Again you need to learn how to use the whiteboard feature properly before your meeting or webinar. It is going to look very unprofessional if you launch the whiteboard and have no clue how to use it.

    Questions and Answers
    Something that we always recommend you have in your webinars is a question and answer session. You can use this in group meetings as well. It is possible for you to allow participants to just ask their questions or type them using the chat facility.

    If you have a large audience then the chat facility is the best option. The questions are stored so that you can address them at the end if you want. It is also possible for you to ask all of your participants a question using chat. You can reward the fastest or best answer for example to encourage participation.


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    Use dropdown to change country code
    You can provide links via Google Drive or Dropbox. Please note all unsolicited or sales related emails will be deleted0 / 250
  • Avoid These Zoom Meeting Mistakes

    Avoid These Zoom Meeting Mistakes

    Zoom is a great platform that you can use to grow your business. Unfortunately not everyone uses it right and they end up with Zoom events that do not achieve their goals. In this article we will discuss the most common mistakes that people make with Zoom meetings so that you can avoid them and get the best results.

    Not Planning your Zoom Event
    While it is sometimes OK to just have a one to one Zoom call with someone without any planning, it is a different story if you are scheduling a meeting with a number of participants or a webinar.
    You need to decide what you want to achieve with your meetings before you hold them. If you don’t do this then it is very easy to wander all over the place leaving your attendees totally confused.

    Make sure that you have all of your materials prepared prior to your Zoom meeting. This includes presentation slides, web pages that you want to use, applications and so on. A good tip is to have web pages and applications already open on your computer so that you can quickly bring them up when you share your screen. Nobody wants to see things loading.

    The best Zoom events are always well prepared for. You can practice your event on your own before you go live as well and record this so that you can identify weak areas that need to be addressed. If you fail to plan then you plan to fail.

    Get rid of Distractions
    There is nothing worse than a major distraction in a Zoom event. If you are explaining a complex concept and suddenly your phone rings then you are going to lose your audience. You must do everything that you can to eliminate distractions.


    If you are hosting your Zoom event from home then keep your children and your pets away. Screaming kids and barking dogs are not conducive to a good Zoom business meeting. We get it that you love your kids and your pets but they can be a real distraction so do the right thing here.
    Check your background prior to launching your Zoom meeting. Does the room you are using look totally cluttered with stuff? If it is then this will distract your audience and they will quickly form a bad opinion of you that you want to avoid at all costs.


    Be Interactive
    Nobody wants to attend an hour long Zoom event where the host just rambles on the whole time. This is very boring for the participants. Make your Zoom events interactive by getting your audience to participate as much as possible.


    Not Timing your Zoom Event
    The attention span of human beings is getting less and less. Studies have found that people will digest information best in 7 minute chunks so bear this in mind with your events. If you tell your audience that your event will last around an hour then try and stick to this as much as possible.

  • 3 Reasons to Exclusively Use Freelancers for All Business Projects

    3 Reasons to Exclusively Use Freelancers for All Business Projects

    With the rise of the freelance economy, the traditional model of hiring long-term employees has been disrupted. While some might argue that in house employees can have their benefits, these do not stack up compared to making intense use of freelancers. Freelancers are an underutilized resource and come with significant advantages.  

    #1 – Less Red Tape

    One of the benefits of using freelancers is that you can hire them for short-term contracts. This means that you don’t have to go through all the hassle of interviewing a potential employee. Sites such as UpWork showcases the skills of freelancers who will have a long list of reviews and will be given a rating score by the platform. You can filter for the quality of a freelancer and pay exactly what you want to get the job done. Using freelancers is a very easy and safe process, with the typical payment escrow system in place. There is no need to take care of employee insurance, payroll, insurance, or legal issues. The freelancing platform takes care of it all and you are not the employer of the freelancers.  

    #2 – Find The Exact Skills You Need

    When you hire a permanent employee, you are hiring one person with a generic skill set. But an online business often changes and needs different tasks completed. For example, you can find a freelance writer with experience in writing about search engine optimization or short term loans. Or a software developer that specializes in WordPress. You simply hire them for the job that they are proven to be effective at. They do the job, and both parties go their separate ways upon completion. 

    #3 – Far More Cost Effective

    For a number of reasons, using freelancers is more cost effective. The money you pay is going to get you exactly what you want. If not, mediation services are provided for issues in dispute and negative feedback is a serious consequence for freelancers who do not complete the task as specified in the initial contract. Because you are only hiring the freelancers for a one-time project, you do not have to take care of additional expenses. You also don’t have to hire them for a whole year with a fixed wage, regardless of the income of your business. Another benefit is that the freelancer can work on the project while you sleep, as they are located in different time zones across the world. All in all, freelancers are simply a cheaper and more efficient way of getting business projects completed. 

    244 results found
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    • Åland Islands+358
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    • Algeria+213
    • American Samoa+1
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    • Angola+244
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    • Antigua & Barbuda+1
    • Argentina+54
    • Armenia+374
    • Aruba+297
    • Ascension Island+247
    • Australia+61
    • Austria+43
    • Azerbaijan+994
    • Bahamas+1
    • Bahrain+973
    • Bangladesh+880
    • Barbados+1
    • Belarus+375
    • Belgium+32
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    • Bosnia & Herzegovina+387
    • Botswana+267
    • Brazil+55
    • British Indian Ocean Territory+246
    • British Virgin Islands+1
    • Brunei+673
    • Bulgaria+359
    • Burkina Faso+226
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    • Cambodia+855
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    • Canada+1
    • Cape Verde+238
    • Caribbean Netherlands+599
    • Cayman Islands+1
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    • Chad+235
    • Chile+56
    • China+86
    • Christmas Island+61
    • Cocos (Keeling) Islands+61
    • Colombia+57
    • Comoros+269
    • Congo - Brazzaville+242
    • Congo - Kinshasa+243
    • Cook Islands+682
    • Costa Rica+506
    • Côte d’Ivoire+225
    • Croatia+385
    • Cuba+53
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    • Cyprus+357
    • Czechia+420
    • Denmark+45
    • Djibouti+253
    • Dominica+1
    • Dominican Republic+1
    • Ecuador+593
    • Egypt+20
    • El Salvador+503
    • Equatorial Guinea+240
    • Eritrea+291
    • Estonia+372
    • Eswatini+268
    • Ethiopia+251
    • Falkland Islands+500
    • Faroe Islands+298
    • Fiji+679
    • Finland+358
    • France+33
    • French Guiana+594
    • French Polynesia+689
    • Gabon+241
    • Gambia+220
    • Georgia+995
    • Germany+49
    • Ghana+233
    • Gibraltar+350
    • Greece+30
    • Greenland+299
    • Grenada+1
    • Guadeloupe+590
    • Guam+1
    • Guatemala+502
    • Guernsey+44
    • Guinea+224
    • Guinea-Bissau+245
    • Guyana+592
    • Haiti+509
    • Honduras+504
    • Hong Kong SAR China+852
    • Hungary+36
    • Iceland+354
    • India+91
    • Indonesia+62
    • Iran+98
    • Iraq+964
    • Ireland+353
    • Isle of Man+44
    • Israel+972
    • Italy+39
    • Jamaica+1
    • Japan+81
    • Jersey+44
    • Jordan+962
    • Kazakhstan+7
    • Kenya+254
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    • Kosovo+383
    • Kuwait+965
    • Kyrgyzstan+996
    • Laos+856
    • Latvia+371
    • Lebanon+961
    • Lesotho+266
    • Liberia+231
    • Libya+218
    • Liechtenstein+423
    • Lithuania+370
    • Luxembourg+352
    • Macao SAR China+853
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    • Malawi+265
    • Malaysia+60
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    • Mali+223
    • Malta+356
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    • Mauritania+222
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    • Northern Mariana Islands+1
    • Norway+47
    • Oman+968
    • Pakistan+92
    • Palau+680
    • Palestinian Territories+970
    • Panama+507
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    • Paraguay+595
    • Peru+51
    • Philippines+63
    • Poland+48
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    • Serbia+381
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    • Zimbabwe+263
    Use dropdown to change country code
    You can provide links via Google Drive or Dropbox. Please note all unsolicited or sales related emails will be deleted0 / 250
  • Why 9-5 Is Soul Destroying  + Action!!! Passive Income Strategies

    Why 9-5 Is Soul Destroying + Action!!! Passive Income Strategies

    Before getting into this podcast episode I just wanted to have a chat about the apparent shift in mentality that the Generation Y and Z have to working a 9-5. Now we have the Millennials (Gen Y’s) who are so insightful as to how some corporations work and why they don’t want to work for them. 

    I found this to be the case when I was tutoring in the homes of children, young adults and undergraduate business studies students mainly in the City of Westminster. Now anyone who knows Westminster in London knows that it is the richest local authority in the entire country. It is where the Parliament is and Harrods and Selfridges where I worked part time in the 90s while studying. 

    The City of Westminster is where I have worked for corporations, planned events, studied for a Master of Business Administration. So when these insightful students I was tutoring in the City of Westminster from all over the world suggested that they would never work for large corporations this kind of took me aback plus they knew things that only rich parents would instil in their children. It reminded me of what Robert Kiyosaki said in his books when I talked to them. 

    Then I had a conversation with my nephew a Gen Z and he said while on a tablet watching YouTube or playing a game that – work (a J.O.B – Just, Over, Broke) meaning a 9-5 is soul destroying I want to repeat that “soul destroying” – now that really took me aback. How can a boy who has never entered the world of work know that working this way was soul destroying? Had you watched the film with Dolly Parton – Working 9-5 or read the lyrics to the song 9-5? May be or may be not, but it is something to ponder as the Pandemic and the way of working and earning a living has caused several Paradigm shifts. 

    Let me just read some of the lyrics sang by Dolly Parton 9-5 “Working 9 to 5, what a way to make a living. Barely gettin’ by, it’s all taking and no giving. They just use your mind and they never give you credit” – so true, right! I mean music is an enlightenment, I have said it before in a previous podcast when I mention about giving my thought leadership at Leaders First conference part of Entrepreneurs 2012 – the lyrics of artists like Beyonce and Mary J Blige have helped me move forward in my business. Let me have your thoughts about how you use music to take action and progress by going to empowerbusinessshow.com and leaving a voice mail or email info@empowerbusinessshow.com.

    Now back to this episode on Passive Income Strategies…

    If you’ve been looking for ways of generating passive income, the Live Webinar and Discussion Passive Income Strategies will provide you with many different options.  Some of the opportunities will require start-up capital while other options will only require your time and effort.  

    Whether you want to be able to free yourself from the daily grind and still generate a full-time income, or you just want more time to spend with friends and family or perhaps traveling the world, passive income is the key!

    Passive Income is any income that requires little or no ongoing work to maintain.  Ideally, your passive income businesses will require absolutely no work to maintain, but occasionally you can increase your income by expanding on your passive income channels, or by combining more than one.  

    You can always outsource these tasks and eliminate them from your own schedule as well.

    This online session will show you the top tips and strategies for creating streams of passive income so you can enjoy true financial freedom. Visit empowerbusinessclub.eventbrite.com to find out about the Passive Income Strategies live webinar and discussion event

    Topics covered in this live webinar & discussion include:

    Sell Your Knowledge

    Property Rentals

    Paid Ads & Affiliate Marketing

    High-Yield CDs

    Peer-To-Peer Lender

    Dividend-Yielding Stocks

    Save, Save, Save!

    Invest in an REIT

    Build a Bond Ladderh

    Rent Your Free Space

    Visit empowerbusinessclub.eventbrite.com to find out about the Passive Income Strategies live webinar and discussion event

    All attendees will be emailed the Passive Income Strategies eBook to…

    …Find out how you can create “set & forget” businesses that will run like clockwork, generating income day after day! These are true passive income opportunities that you don’t want to miss out on!

    …Learn how you can easily grow your passive income channels with minimal effort and skyrocket your income with evergreen business strategies!

    …Discover the easiest, lowest-risk, passive income opportunities that you NEED to get involved in! These are the top earning platforms of them all! Avoid the gimmicks and focus on proven money-makers!

    …Create “money-hubs” that allow you to experience true financial freedom so you can spend more time doing the things you love and less time in the office!

    …And much more 

    Visit empowerbusinessclub.eventbrite.com to find out about the Passive Income Strategies live webinar and discussion event or empowerbusinessclub.com for more information.

  • Why “Never Stop Learning” Must Become A Mantra In Business

    Why “Never Stop Learning” Must Become A Mantra In Business

    If we’re honest, most of us get to the end of school and are so relieved to have escaped the grip of compulsory learning that we forget most of the good habits school instilled in us. Even as we move on to college, the focus that we bring to our learning is held up more than anything else by the fact that we’ve chosen the subject we’re studying, and by the time we’ve graduated, many of us are keen to put away the books and be done with the classroom.

    It’s not until we’ve spent some time in the world of work that we become aware of just how important learning is, and that the phrase “never stop learning” is something more than just a folksy saying. Although it seems to get harder with every year to keep up with the learning process, the importance of ongoing education becomes clear when you look at technology. With the pace of change in our world, someone who graduated in the middle of the 2010s – and has been working since – will have seen significant changes in their job, and will have needed to stay alert to new information.

    Do we stop learning at 25?

    It’s commonly said that kids in school and young adults in college are primed to learn because their brains are still forming – and that after the age of 25 we lose a lot of the ability to learn. Some element of that is true – our brains do loose much of their plasticity and it becomes harder to form new neural pathways. It does not become impossible however, and the main way to ensure you can still form those pathways is to keep trying. In the business world, this can mean learning about new management techniques or software applications which will assist you in doing things more efficiently. Running online courses can help people learn through reinforcement, a method which becomes all the more important post-25.

    Is it best to learn from experience, or in a formal setting?

    In truth it is hard to say what the best method of learning is as you get older, and there is some evidence to suggest that the more different approaches you take, the better. Some workers favour a more autodidactic approach, while others will more readily associate a formal way of learning with greater success. For an employer, the take-home message is to research different ways to test and buy LanSchool software, while also recommending books and apps that can help more independent learners. If you think of the brain as being like the body, working out different areas requires different exercises, and education is no different.

    You learn more than you realize just by paying attention

    If you were to just stop doing something for a few weeks and then start up doing it again, you’d find the process a little bit odd. Things that previously came to you automatically would take some moments to come back. Even signing in to your computer can become odd if you haven’t done it in awhile. The reason for this is that we learn a lot by doing, and by paying attention to what we’re doing. Think about how easily you now talk about something like Covid-19. Across the year of 2020, people with no medical background suddenly found the ability to understand what a novel virus was, how community transmission worked, and why social distancing was important. If you pay attention, you’ll learn things without realizing. 

  • 5 Powerful Ways to Promote Your Business

    5 Powerful Ways to Promote Your Business

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    Google Ads

    Google advertising is one of the most well-known forms of paid advertising. Marketers bid on keywords and these ads show up on Google when a user searches for a particular search term. The advertiser will pay Google when a user clicks on one of the sponsored ads. This is a great way to promote your business. It also works far more quickly compared to typical SEO methods, though it requires a little more expertise to pull it off. 

    Facebook Ads

    Facebook is becoming more and more like a search engine, and people are listing their products and services on this site. Facebook offers a large variety of advertising types to suit every business model. It also offers something called sponsored stories. These stories are a kind of organic marketing technique where advertisers can highlight what users are saying about the brand. 

    Quora

    Quora is a question and answer site that is extremely popular. It is a great way to get your brand out there. All you need to do is answer questions on this site in relation to the topic at hand. So if you have a blog about personal finance, then you could answer questions surrounding this area. Aside from people seeing your logo and brand, you can put in affiliate links or links to your blog. 

    Collaborations

    Collaborating with other businesses is still as important as ever. This is a technique that freelancers and small online business owners do not use often enough. For example, it would be much easier for 5 independent bloggers to examine ways they could collaborate together than for every person to do it all alone. 

    Meeting Face to Face

    Meeting people face to face is also a key aspect of online success. It brings an increased level of trust and authenticity to the business relationship. You can get to know people on a personal level. While hiring freelancers is great for efficiency, you are going to need a few people to interact with on a tangible level. It can also make the whole process of achieving financial freedom far more enjoyable as you can talk with people face to face instead of messaging platforms. 

  • 4 Guaranteed Hacks to Ensure Steady Business Growth

    4 Guaranteed Hacks to Ensure Steady Business Growth

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    The digital world has made it easier for business owners to reach more customers and grow their companies. This convenience is excellent news for people looking to start a new business or expand on an existing one. 

    However, it can also be tricky to maintain steady growth in the face of competition from other companies. This blog post will discuss four guaranteed hacks that will help your company stay ahead of the game!

    Be Patient but Seize Opportunities As Quickly As Possible 

    Strive to be patient. Patience is a virtue, and it will help you avoid wasting time on the wrong opportunities. But many things need to get done for your business to grow successfully. For instance the new laser light manufacturing technology could reduce production costs.

    But don’t let that discourage you from also seizing opportunities quickly when they arise! For example, if a new marketing strategy appears or an opportunity for partnership presents itself, ensure your team is prepared and ready to take advantage of these changes without hesitation.

    Invest In the Worthy People When You Need Them

    It’s essential to make sure that someone is always productive. This practice guarantees a stable business with steady growth and productivity.

    Asking for help from others can be difficult because of pride or fear of failure. But if you’re overwhelmed and the work is piling up, hire a freelancer or an intern to help out with those tasks that don’t require your level of expertise.

    Outsourcing permits you to focus on what’s most important for the time being while delegating the less important tasks to others.

    Monitor the Cash Flow

    It’s essential to know how much cash flow in and out at all times. This awareness will help you identify when it might be time for expansion or whether you need a loan to keep the company afloat as some of your revenue dries up during an economic downturn.

    It also helps plan rather than reacting to what’s happening now. So, for example, when you have a cash flow forecast, it allows you to prepare for any potential slumps in the economy. And suppose your company is already struggling during an economic recession. In that case, it will help you identify where and how much of a budget cut might be necessary to get back on track as quickly as possible. 

    Plan for the Future Rather Riding on Current Trends

    When you plan for the future, it will be easier to develop a strategy to keep your business afloat. You’ll also learn how to take advantage of current trends rather than being left behind by them.

    Planning and strategy are not just for big companies. The small business owner who can’t afford a large marketing budget or an in-house team benefits from these same things. You may be doing all of the work yourself now, but it’s nice to have someone else take over at some point.

    Conclusion

    The truth is that this will be a journey and a long one at that. It’s not about finding some magic pill and living the life of your dreams overnight. That said, it is easy to start on the path to success with these hacks in tow! The power of incremental improvements over time can lead you to the top.

  • Improving Energy Efficiency In Your Business

    Improving Energy Efficiency In Your Business

    What is energy efficiency? 

    It’s the process of using as little energy as possible for your everyday tasks. So, you use minimal energy to power your electronics, minimal energy to heat or cool your workplace, and so on. The more efficient you are, the less energy you will use. 

    Why does a business need to worry about energy efficiency?

    Two reasons:

    1. It is better for the environment and will lower your carbon footprint if you are more energy-efficient every single day. 
    2. You will save money on ongoing energy bills, which can come in handy when looking at your profit margins because your expenses have been reduced each month. 

    Evidently, this is something you need to keep an eye on and think about. How can your business improve energy efficiency every single day? Here are a few solutions that are easy to implement and have a positive impact on your company’s energy efficiency:

    Use more efficient equipment

    Wherever possible, choose equipment that is more efficient and uses less energy. We can look at all sorts of industries for examples of little changes you can make to achieve this. In a more industrial sense, many companies opt for a shell and tube heat exchanger in large machines to preserve energy usage and transfer heat more efficiently. In office settings, choosing an HVAC system that is designed to be energy efficient will work wonders. It’s all about finding equipment or machines and picking options that use up as little energy as possible when in operation. 

    Only turn things on when they need to be on

    This applies to equipment, machines, your HVAC system, and the lighting in your business. Follow a very simple rule: if it’s not in use, don’t turn it on. What is the point in having computers turned on if someone isn’t using them? This applies to instances where you take a prolonged break from your computer as well. If you are away from your desk for 30 minutes, turn your computer off while you eat. If everyone in the office does this, you can save so much energy throughout the week. If nobody is in a room, don’t turn the lights on – or make sure the heating/cooling system isn’t active in that room. You become more energy efficient by only turning things on when they are in use. 

    Look for eco settings

    This largely refers to electronics, but you can find other equipment in your workplace that also has a setting like this. Effectively, eco settings will let you run things at a lower power consumption rate than usual. PC monitors often all have these, and it basically means that the brightness is turned down and other features are altered to ensure minimal energy is used without compromising performance. 

    Being more energy efficient is a smart move for all businesses to take. In fact, it can help you grow as a company because you are saving money, but you’re also improving your reputation. People respect companies that actually care for the environment and clearly make changes to use less energy and reduce their carbon footprint. 

  • Simple Ways to Generate More Leads for Your Business Quickly

    Simple Ways to Generate More Leads for Your Business Quickly

    You’ve done everything you can think of to increase brand awareness, but you’re still not generating the leads that you need to grow your business significantly. While there are literally hundreds of ways that you can generate leads, the following strategies will help to increase your leads in a short period of time significantly.

    Create a Newsletter

    If you don’t already send out a regularly scheduled newsletter, then you’re missing out on one of the easiest ways to generate leads for your business. Not only do you have a captive audience when you send out a newsletter, but connecting to your prospects through email is a great way to keep from getting lost in the Internet noise. You want to make sure that you place your signup form for your newsletter in every possible place on your website that makes sense. 

    Create and Maintain a Blog

    One of the best lead generating tools that your business can use is having a blog. Not only does this allow you to have complete control over what is said, but it also provides the opportunity to have your reader’s undivided attention. Make sure that your blog is fully optimized to generate leads by providing a sign-up section for your newsletter and by using the margins to promote your business. 

    Get on Twitter

    If you’re not already utilizing Twitter for business, what are you waiting for? Twitter is a dream platform for generating leads because you can use it to reach out to influencers in your niche and start valuable conversations with them. The influencer’s followers, who probably match your target audience, will see your interactions with them and are more likely to follow you or visit your site.

    Create an Engaging Video

    Spend some time developing a great idea that promotes your business, while at the same time engaging your potential customers. Once you’ve uploaded your video, you can use StumbleUpon to drive traffic to your video for pennies per view. YouTube and other video sites will allow you to put links directly into your videos, so use this feature to link back to a specific landing page on your site. 

    Hold a Webinar

    Webinars are a cheap tactic to get your message to thousands of prospects. Many services provide you with the tools to broadcast a webinar quickly. Come up with an idea that will help your customers and then start to promote it on social media, your network, and your newsletter.

    These five strategies will help you drive more traffic to your company’s website and generate more leads quickly. 

  • Selling Real Estate in a Sluggish Market

    Selling Real Estate in a Sluggish Market

    Real estate is one commodity that many depend upon to get them through the rough times in their investment strategies. The problem is that, unlike stocks and bonds, real estate is not the most liquid of assets to turn into cash when the going gets rough and money is needed immediately. This may be the one large drawback when it comes to real estate. You cannot rely solely upon real estate to get you through the financial rough patches, as real estate is a very fickle market. 

    There is only one way in which real estate can truly be sold in a sluggish market such as the one that is rocking the real estate world at the moment and that is not always a way that is ideal for investors. However, by offering an exceptional value to buyers, you can almost always manage to sell real estate. This is by far not the method of choice for investors. Investors are often encouraged to hold onto properties during the rough patches by any means possible (and ethical of course) in order to get the maximum profit they are hoping to achieve in the endeavour. When this is not possible, make sure the property being offered and sold is the best value for the money that is currently on the market. 

    Play up the attributes of any given property and offer several properties for sell at once (assuming you own more than one). More importantly, offer different types of properties rather than one style of property. If you own a few rentals, a couple of vacation homes, time shares, and perhaps a corporate office building or two put one of each on the market and see which sells more quickly.

    Another thing that must be considered in a sluggish market is that you cannot attach an emotional value to the price of the property. This is simply bad business. No matter how much sweat, tears, and blood have gone into the property you must realize that just as it is a business transaction for you, so it is for the person placing the bid. You cannot afford to run off potential bidders by becoming insulting or feeling insulted by their bids. Make a counter offer and see what happens rather than letting emotion rule the day. In a buyer’s market there will be low offers. 

    There are many who make livings (like most investors are attempting to do) by buying low and selling high. This means they will make an insultingly low offer the first time around to see where the seller stands. This doesn’t mean they are the scum of the earth only that they are in this for the greatest possible profit. Do not take their actions or attitudes personally. They are not insulting you or the property only attempting to gain the most money in the process. Most businesses operate that way no matter what they claim.

    Selling a property in a sluggish market can be a disappointing and gut-wrenching process but it is often necessary for one reason or another. Unexpected expenses arise and money is needed when it is needed. This is after all why we make these investments in the first place, to be able to handle the unexpected twists and turns that life tosses our way.

I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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