Tag: business kickstart

  • 5 Ways To Get Ahead Of The Competition

    5 Ways To Get Ahead Of The Competition

    Having competition is good for business, but what’s even better for your business is beating the competition. It’s not just about the price of your products or services either; it’s about having a unique edge, something that sets you apart from the others and something that makes your customers choose you over anyone else. If you don’t know what your competitive edge is, then perhaps you need to work this out, or maybe you need to get one because, without one, there’s nothing to stop your customers from going elsewhere; they need a reason to come to you and to forget the rest. So how can you get ahead of the competition?

    Put Your Prices Up 

    Yes, that’s right, put them up, not down. Most people think that you have to slash prices to get noticed and for customers to come running, but this isn’t the case. Charging more and using a method called “prestige pricing” will mean that you appeal to buyers. It is common for potential customers not to take cheap products seriously, so it’s essential to show them that your products or services are quality, and they are worth it. Not only does this give you a competitive advantage, but it’s also an excellent way to boost your margins. However, if this is the route you’re going to go, you do need to make sure that the quality of your product or services justifies the higher price point. 

    Influence People

    The term “Influencer” is a slightly loose one as it seems anyone with an Instagram account can be an influencer. However, if you can make an impact and influence people in your industry, then then the more people who know about your company and respect you as an industry leader, the more customers you will acquire. 

    Stay Ahead With Tech

    It’s important to remember that technology is the future, and you need to be on top of it or even ahead of it. If your company gets an app before everyone else in your sector does, you will be seen as a trailblazer, an authoritative company, and the one who knows what they’re doing over everyone else. Alternatively, it could be that you’re manufacturing products, and this is where technology can come in to help you produce more than anyone else. Click here to find out how 3D printing can help you with high-volume production and help you rise above the competition.  

    Create The Data

    Using data and statistics as a guide to meet customer wants and demands is excellent; however, rather than following trends and waiting for another company to be the one to give you the data and tell you what your customers want, gather your own. You can be the company that tells others what’s going on in your industry. You can be the business that other businesses cite in their content.

    Find Your NicheTrying to be everything to everybody means you’ll end up being nothing to nobody. Try focussing on just the one thing that you know you’re an expert in, and you can do well.  People will then see you as an expert in that field, and when it’s that particular product or service they want, they will come to you.

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  • Five Easy Ways To Improve Your Business

    Five Easy Ways To Improve Your Business

    One of the biggest goals for business owners is continued growth. Trying to overcome all of the challenges at every stage of business is not always easy, but they can be overcome with some help. You have found your customer base, which means that the key to business success is going to live in your ability to improve your business from the profits to the maintenance of the business growth you’re trying to achieve.

    It’s not simple, and it won’t be easy, but with the right advice and help, you can manage your business to the best possible conclusion.

    So, we’ve put together five easy ways you can make improvements and get your business soaring to the moon!

    1. Learn To Outsource. One of the best ways you can improve your business is to consult an expert. You might pay a digital marketing company to help you with your SEO strategy, but that doesn’t mean that you can’t pay an IT expert to work with you, too! Outsourcing everything you can will help you to save money and you have a bunch of experts working for you, which allows you to have the very best working for your business and frees up your time to work in other areas of the business.
    2. Find New Customers. If you want to improve your business, new customers are a must! Think about this as a solution and the good news is that there are several ways to attract new customers. You can establish a great customer base online and grow your profits at the same time and this will improve your business.
    3. Work Your Brand. People don’t just buy because of the products you offer. If you have a good product, people will buy it but if you are a brand that is not ethical or smart with the way you treat your employees, people will be turned off to what you offer. You want the customers coming to you and the best way to do that is to work your brand and make your brand stand out above everything else.
    4. Stop Spending. Look at what you’re spending your cash on lately and make a plan to stop spending on unnecessary things. You may not realize it, but your business is likely spending a lot of cash where it doesn’t need to. Look at your budgets and speak to your accountant. If you are wasting money, you are going to jeopardize your business in the meantime.
    5. Minimize Your Risks. As a modern business, you are more exposed to risk than most other businesses out there. Cybersecurity is a problem for a lot of companies, and so you should consider that you need to minimize the potential threats in your business. Security is so important to keep your business protected, and you need to look beyond the CCTV cameras out the front door. Think about how you can get your business as secure as possible and you will instantly make improvements.
  • 10 Ways to Start Taking Control

    10 Ways to Start Taking Control

    “Who’s the Boss?” 10 ways to start taking control (time management, goal setting, record tracking)

    At first glance, it would seem that positive thinking and Attention Deficit Disorder (ADD) have nothing to do with one another. But many of us with ADD develop negative thinking patterns because we become frustrated by our challenges and frequent feelings of being overwhelmed. This negative outlook then makes it even harder for us to manage those challenges and move forward.

    Practicing positive thinking allows people with ADD to focus on our strengths and accomplishments, which increases happiness and motivation. This, in turn, allows us to spend more time making progress, and less time feeling down and stuck. The following tips provide practical suggestions that you can use to help you shift into more positive thinking patterns:

    1. Take Good Care of Yourself
      It’s much easier to be positive when you are eating well, exercising, and getting enough rest.
    2. Remind Yourself of the Things You Are Grateful For
      Stresses and challenges don’t seem quite as bad when you are constantly reminding yourself of the things that are right in life. Taking just 60 seconds a day to stop and appreciate the good things will make a huge difference.
    3. Look for the Proof Instead of Making Assumptions
      A fear of not being liked or accepted sometimes leads us to assume that we know what others are thinking, but our fears are usually not reality. If you have a fear that a friend or family member’s bad mood is due to something you did, or that your co-workers are secretly gossiping about you when you turn your back, speak up and ask them. Don’t waste time worrying that you did something wrong unless you have proof that there is something to worry about.
    4. Refrain from Using Absolutes
      Have you ever told a partner “You’re ALWAYS late!” or complained to a friend “You NEVER call me!”? Thinking and speaking in absolutes like ‘always’ and ‘never’ makes the situation seem worse than it is, and programs your brain into believing that certain people are incapable of delivering.
    5. Detach From Negative Thoughts
      Your thoughts can’t hold any power over you if you don’t judge them. If you notice yourself having a negative thought, detach from it, witness it, and don’t follow it.
    6. Squash the “ANTs”
      In his book “Change Your Brain, Change Your Life,” Dr. Daniel Amen talks about “ANTs” – Automatic Negative Thoughts. These are the bad thoughts that are usually reactionary, like “Those people are laughing, they must be talking about me,” or “The boss wants to see me? It must be bad!” When you notice these thoughts, realize that they are nothing more than ANTs and squash them!
    7. Practice Lovin’, Touchin’ & Squeezin’ (Your Friends and Family)
      You don’t have to be an expert to know the benefits of a good hug. Positive physical contact with friends, loved ones, and even pets, is an instant pick-me-up. One research study on this subject had a waitress touch some of her customers on the arm as she handed them their checks. She received higher tips from these customers than from the ones she didn’t touch!
    8. Increase Your Social Activity
      By increasing social activity, you decrease loneliness. Surround yourself with healthy, happy people, and their positive energy will affect you in a positive way!
    9. Volunteer for an Organization, or Help another Person
      Everyone feels good after helping. You can volunteer your time, your money, or your resources. The more positive energy you put out into the world, the more you will receive in return.
    10. Use Pattern Interrupts to Combat Rumination
      If you find yourself ruminating, a great way to stop it is to interrupt the pattern and force yourself to do something completely different. Rumination is like hyper-focus on something negative. It’s never productive, because it’s not rational or solution-oriented, it’s just excessive worry. Try changing your physical environment – go for a walk or sit outside. You could also call a friend, pick up a book, or turn on some music.

    When it comes to the business world, protocol is pretty much the religion. To know the things needed to do are the basics of productivity, but interaction and having a steady mind makes up the entire thing to true productivity. There are those who seem to work well even under pressure, but they’re uncommon ones and we are human and imperfect. To get these little things like stress under our skins won’t solve our problems. Sometimes it takes a bit of courage to admit that we’re turning to be workaholics than tell ourselves that we’re not doing our best.

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  • How To Build A Vision For Yourself

    If you are someone that needs to find a vision for yourself you will want to make sure that you are following through with what life has in store for you. There are endless possibilities for everyone. If you are looking to make something great of yourself then you will need to set some priorities and goals for yourself so that you are well on your way to a better and bigger future.

    When you are looking for something to keep you motivated, you need to first think about what you are doing for your own life. What are the most important things to you? Are you satisfied with everything that you are doing? Are you ready for a change in your life? If you are answering these questions truthfully, you will soon realize that maybe you are not living life to your full potential and maybe there is something better out there for you.

    Make sure that you are thinking about your goals and dreams in life. You need to think about what you want to do in your future. Setting goals for long term and short term is going to be one thing that makes your life so much better and easier because you are going to have something to look forward to in the end.

    Never give up on something that you really want. If you have goals set for yourself you will want to make sure that you are doing everything possible that you can so that you can feel good about who you are. Be prepared to work hard at your goals. There is nothing that should ever stand in your way. You need to recognize that you are the one that is going to be in control of your life. When there is something that you really want to have, you should try to find different ways to go about them. Finding motivation is one it. When you are energized and motivated to make something happen you will get there.

    Think about what you are doing and then you can move on to something else. You can build up your own goals in life by think about what you need to do in order to improve your own goals. Thinking about something that makes you happy will help you get to where you need to be. There is nothing wrong with making choices that fit your needs. Do not be afraid to go out there and make things work for you. It is going to take time but you will see in the end that you are going to improve your life by a lot and find ways to make things different. You have to be willing to provide yourself with a set of goals that are going to work for you and all of your needs.

    Try to find a way to see into your future. You have to be ready to take on challenges that are going to help you become stronger and more together. You should always know that you are going to be in control of a situation. When you are not happy with something that you are doing you should go out there and make your life just how you want it to be.

    Do not be afraid of who you are and what you do in life. There are so many good ideas out there for you to choose from. Make sure that you are creating the goals in life that are going to help you be more productive and more enthusiastic about what you have in mind. There is nothing out there that should stop you from being who you want to become in life.

    Think about your attitude and how far it has brought you. There is nothing in the world that you should think about more than where your life is going to end up. Success is something that you should always have on your mind.

    Why not schedule a free consultation to see how we can work together at lenabenjamin.com/schedule. Browse the handpicked products from the online business shop.

  • Become an Expert at Something

    Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product.

    A website is the best place to start. Build a professional looking site with sound and informative content and you’ll have a source of expert information to direct customers to. Remember that it is okay to give away some of your precious knowledge free of charge. Offer the customer something useful up front and they will label you as a legitimate source to go to for whatever your company may offer.

    Article marketing is an especially effective method to achieve that expert status because it gives you the ability to distribute a small number of articles to a huge number of content-rich sites. The more places your name pops up, the more people will be exposed to your site and product.
    Another way to show your expertise is through online forums and blogs. This is a bit more casual than article writing. It allows you to remain in the first person and talk candidly with interested web surfers. The conversational tone used in such settings will put many potential customers at ease.

    Not only will they view you as an expert, they’ll also feel connected to you as a real human being. Also, such places give customers the opportunity to ask questions and give you the opportunity to back up your product in the face of criticism.

    Find the right places to gain recognition. Put yourself out there and command respect through that exposure. Highlight your achievements and successes. Branding yourself as an expert is all about getting other people to recognise something about you that you already know.

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I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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