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Launch. Grow. Thrive.

Tag: Business planning

  • How To Grow Your Online Business

    How To Grow Your Online Business

    Are you running a business online today but aren’t achieving the results you expect or think you deserve? Or maybe your business is performing well, and you think it’s time to move on to the next stage of growth. Whatever stage you’re currently at the productivity ideas in this article will certainly provide stimulus for future growth ventures. Some of them will bring down your operating costs while improving your productivity, while others will help you improve your online image, read on for these very necessary business growth tips. 

    Use an MSP 

    Most startup businesses of a certain size will immediately opt for a managed service provider to organise and run their IT network. This is because an MSP has several powerful advantages over traditional IT teams that operate in brick and mortar offices. They provide an integrated network that’s overseen by a large pool of experts, something unavailable to alternative solutions. They also manage cybersecurity and help grow the business with analytical tools. 

    Use a Virtual HQ

    Are you a medium-sized business operating online today? Are you overwhelmed with calls coming in about your products, services, or sales? You might benefit from a Virtual Headquarters that provides your business with the back up it needs to handle large call volumes and turn productivity into revenue. Unlike other call centres, a virtual headquarters can offer your customers contact with fully trained, western English speaking receptionists operating on an intuitive and easy to use platform. The only question you need to ask is, can you do without a virtual headquarters. 

    Productivity

    Of course, productivity can take many forms; it could be new software programs, new infrastructure, new partnerships or processes. It could also mean productivity culture with your team of employees. Strategist’s your workforce for productivity is considered to be an effective and valid method of improving your company’s bottom line. Delegate work to your employees, so they gain experience as you increase your productivity. You might also employ the 80/20 rule of productivity and allow staff to decide their personal productivity levels. 

    Brand Strategy 

    Growing your business online is all about getting noticed and staying relevant. How do you do this? You need an effective product or service that’s competitive in the market. It would help if you also had an effective brand and a strong strategy. Start by creating a style guide that includes everything about your brand culture, including colors, shapes, and tonality. Ensure your brand is consistent across all platforms and flexible enough to tweak as technology improves. Finally, build community and loyalty into your brand to ensure its future. 

    Social Networks 

    The power of social media cannot be ignored if you want to grow your business in today’s marketplace. Consumers today expected to interact with your brand on social networks and completely transparently. They don’t want to send messages to a faceless brand logo but instead expect to see and hear from the people at the brand who pull the strings. They want to know they are included in the brand community and are listened to. Create this atmosphere by placing your backroom staff front and centre. 

    Learn more about growing an online business by joining Empower Business Club at EmpowerBusinessClub.com. 

  • Useful Facts About A Consulting Business

    Useful Facts About A Consulting Business

    Consulting businesses have become one of the fastest growing industries and it is expected that the demand for consulting services will continue. So, why not be engaged?

    Business Consulting is a cost effective and professional management consulting services for the information technology, industry and business communities.

    Their usual engagements include analysis and design, information systems planning, operations process, performance improvement, workflow analysis, business automation planning, computer software and hardware evaluation, project management, selection and implementation, web design, financial and manufacturing processes, contingency planning and a whole lot more!

    According to the Harvard Business School research, about 100 billion dollars are generated by the business consulting industry. This is from the annual revenues gained by consultants solely in the United States. Consultants are really needed by companies in
    a slow economy to assist them in cutting their costs and increasing their revenues.

    There are many things that you should know about consulting business. You don’t have to reinvent the wheel. You just have to have the guts and proper information to get you on the right track.

    As a business consultant, you are relied upon and respected in every industry and in every country. Being a business consultant, you will be admired for both your independence and expertise.

    The bottom line of business consulting is to help organisations to leverage their business performances to produce viable results. Among the services that can be
    offered by business consulting include:

    – Improving productivity.

    You can assist your clients to work more efficiently or redesign the work processes. You can also institutionalise and design metrics for process
    enhancements.

    – Optimising workload and applications.

    You can help clients align applications for business strategy, plan internal resources and prioritise critical work requests.

    – Ensuring effective outsourcing.

    You can also ensure the outsourcing suitability of the organisation’s infrastructure and applications. You can also help them design governance structure that will lead to better management of relationship issues and organisational change.

    You can also choose to specialise in other different areas such as:

    • e-business consulting,
    • marketing consulting,
    • small business consulting,
    • communications consulting,
    • organisational development consulting,
    • IT consulting,
    • strategic planning consulting,
    • HR consulting
    • and any other areas that need professional advice.

    On a recent survey conducted by Association of Management Consulting Firms, it was found out that entry level consultants earn an average annual income of $65,000.

    Senior partners on the other hand earn as much as $300,000 annually. A self-employed consultant can earn $35 – $400 an hour depending on the market.

    If you have the desire and talent, having your own consulting business is one sure way to be profitable. Just remember that hard work and perseverance equates to profits.

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  • Top Tips That Will Grow Your Sole Trader Business

    Top Tips That Will Grow Your Sole Trader Business

    Every sole trader will tell you that at times it can be very lonely working on your own. While many entrepreneurs can be incredibly successful in working independently, others need external input and advice to help them figure out their business growth strategy. If you are a sole trader, here are some things to consider which could maximize your profits and maintain your business growth sustainably. 

    Pay Anywhere Options

     With more and more of us, every year using digital payment devices such as credit cards, debit cards, and even our mobile phones, the ability to accept cashless transactions is a must for any trader working in the 21st century. If you can accept credit cards, make sure to advertise this, especially if you are in a business that goes into people’s homes like a plumber or a window cleaner. Many people might not have cash on hand but would appreciate the convenience of paying there and then rather than waiting for an invoice. It will also save you the hassle of chasing up unpaid customers. 

    The other added benefit of accepting credit cards anywhere is you can set up stalls advertising your products or services at local events, and you can secure customers with payments there and then. 

    Keep Good Records

    While this advice might seem obvious, it is easy to overlook its importance with the hectic schedule of running your day to day operations. Make sure you set aside time to keep your records up to date. This makes sure you are getting all the income you have worked for, but it will also help you gain an excellent overview of the business. Good records allow for good analysis. If you want to predict when you will get busy, you can look over previous years’ workflow.

    Similarly, if you want to know how your expenditure breaks down as a percentage, you need accurate and up to date records. If you are continually wrestling to find the time, pay for a bookkeeper. The benefit will undoubtedly outweigh the small expense, especially if it will help you spot cost savings elsewhere in your business. 

    Analyze Your Competitors

    Competitor analysis doesn’t need to be a lengthy process, even keeping occasional tabs on their websites can be useful. Competitor analysis is as much about figuring out your strengths as it is theirs. What can you do differently that will give you the edge? If a competitor is cheaper, try and find out how they can give those cost savings to customers. Can you make the same price cuts or advertise how your service retains higher quality. Knowing what your competitors are doing also allows you to speak with credibility to customers who are shopping around. Remember that your competitors can be your friends as well as your rivals. There might be mutually beneficial services you could offer each other. Perhaps when you reach capacity, there is a competitor you can refer potential new customers to and vice-versa. 

    Analyze Yourself

    Any competitor analysis is only useful if you can use it as a comparative tool. You need to know your business strengths, weaknesses, and potential growth markets. Don’t let pride get in the way of profit. Ask your customers for open and honest feedback, and take this on board. If one customer thinks you could improve your service, likely, they are not the only ones if you need to ask friends in other fields to give you feedback. This can be on simple things, like how easy your website is to use, or if you feel robust enough, you can ask about your sales technique and whether they think your approach needs to change to attract custom. Don’t be afraid to make significant changes if it has the potential to have a big impact on your profitability. 

    You Don’t Need To Stay A Sole Trader.

    Finally, if your business has experienced rapid expansion, then there might be too much work for one person to do alone. If you see this as a problem, then you are likely to become overstretched and potentially burnout. However, if you are willing to invest in an employee, you could see your capacity expand, and your growth potential grow exponentially. An employee can benefit you by providing skills that you might not have. So if you are incredibly creative but not well organized, then hiring someone who can help keep your systems in check while allowing you to dream big could be a huge advantage. Remember, two heads are always better than one. 

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  • Operations Management: The Holy Grail of Profitability

    Operations Management: The Holy Grail of Profitability

    Do you ever wish that your enterprise was more profitable? You’re not alone. Every year, thousands of enterprises up and down the country look for ways to increase their revenues while lowering their costs, without harming the quality of their output. 

    When you first look at this problem, it seems impossible to address. There are just so many variables involved. And a lot can go wrong.

    But once you start working on it for a while, you soon see that there are areas where you could improve – mostly in how you conduct your operations. 

    Operations management refers to a set of business practices designed to make your enterprise more sustainable and efficient. It mainly involves the day-to-day running of your business, instead of some grand strategy or gimmick. Mostly it is about looking at your current operations and then asking what changes you could make to improve how you do things right now. Sometimes, it means changing your entire business model, but that’s relatively rare. 

    When it comes to operations management, what do you need to consider? 

    Inventory Analysis

    Knowing what you have in your inventory at any given time is crucial for companies looking to achieve long-term profitability. You need to understand what you have in stock so that you can continue to minimise costs while meeting the needs of customers.

    Inventory analysis, however, has a second level. It’s not just about knowing what’s going in and out – it’s also about understanding the level of control you need over your inventory. Sometimes you have low-cost storage costs and extensive facilities, meaning that you don’t need to react to demand so sensitively. If there is a spike in orders, you simply meet the need from existing stock. 

    Other times, you need to tightly control your inventory because storage costs are high or your goods are highly perishable. In these cases, inventory analysis can help you get a better picture of the type of solutions you need. 

    Cloud Computing

    Pexels – CC0 License

    Effective modern operations management also relies heavily on the use of the cloud. Companies depend on being able to access their data, when and how they like. According to Midwest Data Center, cloud technology is a better investment than many business leaders realise. 

    Think about it this way: which companies were the most successful in adapting after the arrival of the pandemic? Mainly, it was those who already had cloud infrastructures in place to facilitate remote working. They were able to create a remote office in a matter of a week and bring production online. 

    Now many companies are coming to the view that the cloud is the only way to do business. Colleagues have to have access to their files and apps at all times. And the only way to do that is through the cloud. 

    Data Challenges

    Pexels – CC0 License

    Lastly, overcoming data challenges is a significant hurdle on the way to profitability. If you can keep your data safe and secure and actually use it to hone your enterprise, then you can outcompete your rivals. 

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  • What You Don’t Understand About Business Growth

    What You Don’t Understand About Business Growth

    Most founders have considerable incentives to grow their businesses. If they can bring them to scale, then they can start generating real profits to sustain the lifestyle that they want to achieve. But getting to that stage is never straightforward.

    One of the main issues is that there are a large number of entrepreneurs who don’t actually understand business growth or how to do it. It takes a special kind of long-term thinking to pull it off. And that’s a skill that many business leaders lack as they focus only on the quarterly results. 

    Business Growth Is A Defined Process

    Business growth isn’t just something that happens automatically. Instead, it’s usually the result of a carefully planned process. Furthermore, it’s not always demand-driven (at least not initially). Very often, you can find that demand is weak to start because your company hasn’t reached the optimal scale. Sometimes you have to spend a lot of money up front to get people through the proverbial doors. And only then can you begin to enjoy substantial profits. 

    If you’re struggling, start by defining the growth stage that you’re in. Then assess the current resources available to you and come up with a series of action plans.

    You’ll often find that you have more resources than you realised to grow your company and get the message out to more people. And, frequently, you’ll find that if you follow a specific strategy, you stand a much better chance of winning. 

    Not All Your Partners Can Scale With You

    Most entrepreneurs know what it’s like to deal with suppliers. They often provide you with all the resources you need up to a certain point. And then, once you get big, they can no longer take your orders, disrupting your supply chain. 

    Ideally, you want scalable partners – companies that can offer you more services in lockstep with the size of your enterprise. You can get more information on this website about this idea. But essentially, it’s about choosing vendors who can support your company as you increase volumes and hire more staff. 

    Missing Constancy Is Critical

    Take a moment and think about the original reason you started your business. Chances are you set it up for a particular purpose or goal. 

    Now take a look at where your business is right now. Does it look how you originally intended it to? If it does, you can skip to the next point. But if it doesn’t, then you could be going about business growth all wrong. 

    Remember, growth isn’t about offering a wide variety of services or offering customers more scope. Instead, it is about increasing your client list so that you can replicate an existing business model as much as possible. Failing to do that can make your growth unsustainable. 

    Getting Unstuck

    Getting unstuck in business often requires going back to the drawing board, thinking about your core value proposition, and then scaling it as much as you can. Don’t be afraid to pare back. Often it is essential for your long-term competitiveness. 

  • Five Ways to Grow Your Business Successfully & Quickly

    Five Ways to Grow Your Business Successfully & Quickly

    Gone are the days when you could just set up a business and let it function and grow at it’s own pace. In today’s fast-paced business scenario, where there is cut-throat competition in almost every field, you need to have a proper business plan in order to succeed. You need to consider various avenues for growth, both in the actual and online worlds, and keep abreast of the information and technology relevant to your sector. In this article, we highlight five simple ways to help grow your business and brand successfully and quickly.

    Image Credit: Pixabay

    1. Advertising and Marketing

    Without good advertising or a well-thought out marketing strategy, be rest assured that your business is not going to grow the way you would like it to. There is solid competition in every  niche and sector, and if you want your business or brand to stand out from the crowd, you have to market it intelligently and to the right target audience. 

    You also need to advertise your business so that people become aware of it. You might have a great quality brand but that won’t matter if nobody knows about it. Print advertisements and billboards still do their job, but the shift is now more towards digital advertising – videos, short films, videos and reels on social media etc. You can always make use of the services of an advertising agency; however, if you are on a tight budget there is also the option of renting an iPhone filmmaking kit so that you can make your own ads in-house, yet make them look professional and of top quality.  

    2. Have a strong online and social media presence 

    Whatever your kind of business, if you don’t have a dedicated website to support it, you are losing out on a lot of potential clients. A good website that is aesthetically pleasing, easy to navigate and has great content is a huge plus point for the growth of your business. Your website should tell the readers the ideology and principles behind your brand

    what it is that your business does and what services your company offers. There should be an easy to find ‘contact’ page as well and if possible a blog with regular content that is topical to your business. 

    Likewise, it is paramount to have a strong social media presence as well. Social media is the other arm of your company’s online presence, and is one of the most popular methods of promoting your brand and self-advertising your business nowadays. It is also a platform where your clients can keep abreast with the news and updates regarding your business, interact with the brand and it’s also an important means of finding new customers for your business.

    3. Know your competitors

    If you want to be ahead of the game and beat the competition, you first need to know who your competition is. Research the competitors in your field or niche – find out their strengths and what makes them so popular, and see if you can implement some of those ideas into your own business model. Of course, it is essential that you go about this in an ethical manner and do not blatantly plagiarise, but get ideas and inspiration from your competitors. 

    4. Start a customer loyalty or rewards program 

    Whatever business or field of work you are in, remember, the customer is always king! And if your customers have a strong reason, they will keep coming back to your brand. Of course, the  quality of your product is of utmost importance, but having a customer loyalty program such as reward points and incentives will help in keeping them loyal to your brand. It is also a great way to increase sales as you know certain customers will always return.

    That said, your company’s basic customer service should be perfect – nothing puts customers off more than feeling disrespected or neglected.

    5. Stay abreast of the news and going-ons in your niche

    With the internet and technology boom, even yesterday’s news is stale! There are new advancements and updates all the time, and if you don’t keep abreast of the developments in your field, your company could lose out in the long run as it doesn’t take long for the competition to outrace you.

    Network with others in your field, either through organised networking events or on online platforms and webinars. This will also help you identify new opportunities for growth and build on aspects of your business that are not working at their optimum level.

  • Turning Your Home Business Into Home Office

    Turning Your Home Business Into Home Office

    In a troubled economic condition wherein many people are losing their jobs, many have opted for self-employment. This has become a reliable prospect knowing that many people have also experienced financial success with work from home businesses. There are several benefits and yet the earning potential is quite promising as well.

    If you are one of these people, then you might want to consider making your home business legitimate with the establishment of your home office. Home business owners might fail to give this priority, especially if they start to enjoy the cost savings entailed with working from home. However, creating a home office will offer added benefits for your business.

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    Your Professional Image

    If you intend to make your home business grow, then it only makes sense to set up a home office. You will be able to establish a professional image behind your business that will convince your clients to do more business with you in the future.

    Moreover, your home office will serve as the best place where you could hold professional meetings with your client if they wish to discuss business with you or entertain potential customers. Indeed, image plays such a vital role in every form of business as it increases the client’s confidence in your ability to deliver work. This is your first opportunity at impressing them.

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    Separation From Home Life

    Most individuals who are self-employed or work from home, are easily distracted in their work with activities at home. Therefore, several tasks are put off and you fail to deliver work on time. Setting up your home office will build that separation from your home life. Although at home, you can still attend to your work from your home office, free of any form of distraction. And yet, when emergencies come up, you’d still be easy to contact.

    The idea here is not entirely to separate yourself from family. However, it helps to create a boundary and let the members of your family know that even though you are at home, you need to attend to work and must be freed off any distraction. Make sure you inform them of your working schedule so they won’t be disturbing you during those hours. This is also one reason why you should opt for a separate room in the house to convert as your home office. This creates the necessary separation from work and home life.

    Business Growth

    With a home office, you are able to open up opportunities for expanding your business and its reach. In a professional setting, there are people assigned to work for a certain aspect of your business. Hence, companies hire people to attend to human resource, technical support, finance, and some other important departments. But with home businesses, especially starting ones, deciding whether to hire employees is a tricky one. There are compensation and insurance coverage that you need to take care of. And yet, you cannot fail to consider the benefits of having employees working for your home business and its success.

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    Convenience

    This is probably the most obvious reason as to why you should legitimise your home business by setting up a home office. You can get savings in your time, energy, and effort. Moreover, you have one specific area in your house that is designed for the purpose of doing business. Here, you can have all the materials and furnitures you need to make doing work convenient. And if you want to step out of the pressure-filled world of your work life, then stepping out to your home life is literally a few steps away.

  • Surefire Guidelines to Starting Your Business Consulting

    Surefire Guidelines to Starting Your Business Consulting

    Consulting is currently the best business that would give you these rewards: money and flexibility. Through consulting, the performance of the organisation and other businesses may be improved. Companies definitely trust the ideas and suggestions of their project team and staff; but most of the time, the expertise is quite limited. This leads to hiring of private consultants.

    Consulting is a talent. If you have the skills and expertise about the world of business, then business consulting would be a good job for you as it promises good financial returns. Establishing a business consulting is not that easy, it is more like self-marketing. Don’t believe too much that a solid
    reputation and expertise are the keys to be successful in consulting. To gain success in consulting, you need to focus on selling your product – YOURSELF.

    I have provided here guidelines so you can turn your experience and knowledge into a lucrative small business consulting.

    You and the client should have a good working relationship. Establish a relationship that will go beyond your first sale. Clarify the expectations from your first assignment. Describe the things that you do and identify the benefits a client will achieve. Clients hire you because of your skills and expertise so you should be able to produce a quality work for them.

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    You are hired as a consultant to help the client’s problem; clearly state your proposal that is beneficial enough for the client, that way the price that you are asking them is worth the pay. From your proposal, let them feel that they really need your expertise. Always emphasise the benefits that they will obtain from your services.

    Always present a professional image. The client’s perception of what you are is really important. Always show them that you have the expertise and skills that are highly based on the combination of your education and knowledge from your chosen field. Because of this, client would willingly pay you because your skills will help them improve their firms. Always keep in mind that clients expect to see an in demand and successful business consultant.

    You are just establishing a consulting business, so offer free sessions. This will be the chance for you to expose yourself and gain referrals. Always keep in mind that as a starting consultant you need not bill them right away. First, think of ways you can help them, not monetise every hour you talk to them.

    Charge your clients equivalent to your expertise, type of field and your contracting firms size. Also, include in your fees the overhead expenses, the time spent in marketing and other administrative endeavours.

    Make an update of your client’s portfolio. It’s not bad to remove clients that generate small income. After all, you are talking about your own business here. You can get referrals from good clients and even fish for some new industries to widen your horizon. But remember; take on the assignments that you think you will enjoy and never forget to follow up for your clients.

    These are the surefire guidelines to help you establish a small business consulting. Entering the business consulting arena is a very hard task but if you got the needed skills and expertise, you’ll be successful in this field. Business consulting is a win-win situation if you are a good consultant. You can help improve other firms and also improve your consulting business. So start your consulting business and move your way for a higher income.

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  • Tips To Help You Succeed As A Business Owner & Leader

    Tips To Help You Succeed As A Business Owner & Leader

    There’s a lot to think about and accomplish on any given day as a business owner and leader. There isn’t a whole lot of room for errors or mistakes, so you must proceed in your role with caution and be diligent about meeting and exceeding your goals.

    A few tips will give you a better chance of succeeding and allow you to focus on the right elements that will help you thrive. Most importantly, stay flexible and knowledgeable about what’s happening in the business world and your industry so you can adapt and make changes that will benefit you and your business as you go.

    Get Your Finances in Order

    One tip to help you succeed as a business owner and leader is to put time and energy into organizing your finances and getting them in order. It’s essential that you separate your business and personal finances and figure out ways to increase profits and reduce your debt. There are resources and programs out there that can help you whittle down your debts. The Debt to Success System not a scam, and it’s a tried and true way to restore your freedom and discharge your debt once and for all. Now is your chance to remove yourself from the deep state banking cartel and all of their shenanigans. It would be best if you avoided Debt to Success System scam imitators and only use the real Debt to Success System.

    Focus on & Invest in Personal Development

    You’ll have a better chance of succeeding as a business owner and leader when you invest in your personal development. Identify your strengths and weaknesses, and be willing to work hard and improve in areas where you’re falling short. Develop existing skills so others begin to see you as a leader and expert that they can come to for advice and guidance. Continue to learn and grow as a business owner and professional and maintain a curious mindset, so you’re open and receptive to new information and insights.  

    Listen to Your Customers & Employees

    You can also better succeed as a business owner and leader when you lend an open ear to your clients and employees. Listen to your customers and staff members and see what feedback they have that may improve your business and approach. Be willing to get a different perspective to help you see pain points and where there may be chances for growth and enhancements. These modifications are what will allow you to get ahead of and surpass your competitors.

    Manage Your Time Wisely

    You’re going to be pulled in many directions as a business owner, and you need to be prepared to manage your time wisely. Learn to say no to others who ask for your time and energy when you don’t have it to give. Make to-do lists and prioritize your tasks, so you stay focused and committed to achieving your initiatives. Keep a calendar of events and avoid spreading yourself too thin so you can stay well and have the energy and the mental power to make tough decisions when others call on you to do so.

  • Ways to Keep Your Business Consulting Firm Sustainable

    Ways to Keep Your Business Consulting Firm Sustainable

    Like every other business endeavour, business consulting has its own risks. There will always be doubts and second thoughts and lots and lots of after thoughts. Nothing in this life is sure to last forever.

    In fact, nothing really will last forever. So if what you want is to have a business that would last forever, you are trying to hit the moon. However,
    there is always hope, to keep your business afloat and thriving in the jungle world of entrepreneurship for a very long time.

    In fact, nothing really will last forever. So if what you want is to have a business that would last

    forever, you are trying to hit the moon. However, there is always hope, to keep your business afloat and thriving in the jungle world of entrepreneurship for a very long time.

    Yes, there is always hope. But you have to work really hard for that hope to materialise. The best thing you can aim at is keeping your business consulting firm sustainable. If you can achieve that, then you can start working on keeping it abreast with other companies in the field.

    So how do you keep your consulting business sustainable? You only have a few contacts or

    connections, so what happens when you have used up your existing resources?

    Simple. Create and build new resources. The only way to keep your business going is to have an ample supply of resources. So, here are a few things you could do to keep business going and growing.

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    Key Client Growth Success

    First thing to do is to firmly establish your business plan. You are going to engage in a very serious business so you have to be serious about.

    Your clients should take you as a serious, no-nonsense person that would deliver them good results. So do your homework and be prepared.

    Have a comprehensive business kit containing details of your services in a neatly packaged brochure, with hourly rates, project rates, retainer basis rate and whatever package you want to serve your client.

    This brochure would be your salesperson in your absence, so make it the best brochure you can ever make. This is the blood of your business, keep it pulsing through your veins.

    Second is finding clients. You can find clients through friends referrals but that would not last very long. Even if you have a long list of friends, that is still not enough to last your business a lifetime.

    So you have to exert more effort. Try cold calling. It may sound a little to below your level, but hey, this is business! You need to do whatever it takes to get clients and cold calling is not as bad as you may think. You just have to do it right and do it nicely.

    You know how irritating it is to be offered things over the phone, so try not to be irritating. Try not to do the things that those telemarketers do to irritate you.

    Prepare a nice introductory script before making your first call. Try not to bombard your prospective client with the details of your business. Your goal is to get him interested enough to agree on a meeting with you for further discussion of your services.

    It also pays to remember that very person you meet, great or small is a possible connection. So be nice to all people all the time. He may just be a janitor or a food attendant at a restaurant, but for all you know, you may be talking the person who could lead you to your biggest catch ever. So be nice all the time.

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I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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