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Tag: Sales

How Staging Sells Real Estate

There is something to be said about a neat and tidy house when you are sorting through house after house looking for the perfect home for you and your family. This is something that should be kept in mind when selling either a personal home or an investment property. There are a few other things you should keep in mind when it comes to selling real estate. One of those things is that staging sells homes.

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Seriously, there is something cold about an empty house. It could be painted impeccably and meet every possible standard a family has and yet feel cold and anything but homey when walking through the home for a real estate tour or inspection. This can be easily overcome by contacting a local furniture rental store and picking out furniture that will match at least the primary rooms of the home in order to make the home appear lived in and homelike.

The primary rooms that you will want to appear ‘lived in’ are the living room, dining room, main bedroom, and all bathrooms. These are the rooms that essentially sell homes and it is important to make them appear neat, orderly, and well cared for. If you have the funds for every room in the home then by all means do so. It is a huge selling point, particularly for those who are trying to sell homes quickly. If the home doesn’t sell after the first two weeks or month (you decide the time limit) then you may want to remove the ‘staging’ furniture in order to eliminate the expense. I would strongly encourage you to keep this furniture as long as the home is being shown fairly regularly though.

You will want to do so much more than simply putting furniture in the property you are trying to sell. You want to create an atmosphere or warmth and comfort. This means you want to have prints on the walls, mirrors, plants, and pillows. You do not have to purchase items particularly for this process. You can use things from your own home in order to establish this atmosphere of homelike comfort. Be sure not to use sentimental favorites or very valuable pieces, as not all people who will view the property being sold are honest. It’s a sad reality but something to consider all the same.

Other things that may help an empty home sell are scents. There is nothing quite like the smell of cookies in the oven or flowers in bloom to make a home feel ‘homey’. These scents can be easily accomplished with well-placed scented candles, potpourri warmers, dry potpourri, fresh-cut flowers, and electric room air fresheners. There are few things that will turn off potential buyers more quickly than an overpowering fragrance however so keep this in mind when selecting the method of fragrance. Having some fragrance in the home also eliminates the problem of an empty house taking on the ‘empty house’ scent that so many do over time. In other words, this is yet another part of the staging process that works for many trying to sell homes.

6 April 2022
How to Sell Your Home or Investment

First impressions matter most. This is one concept that many homeowners trying to sell their homes and first time property investors trying to sell or rent property fail to understand. Curb appeal is the first impression when it comes to a house. This is the place that you as an investor or seller want those driving buy to think of as home. For this reason you should pay careful attention and spend some degree of time and effort making the outside of the home inviting and appealing to potential buyers or renters.

One of the first things that people will notice is crumbling paint and bland or tired and faded colors on the exterior. Vinyl siding is often inviting because it is easily cleaned and reinvigorated. It also happens to be fairly low maintenance, which often appeals to buyers and renters alike. There are those however who will argue that siding detracts from the potential personality of a home. To each his or her own in this as it is a personal decision on behalf of the buyer and the seller. Regardless a clean and crisp paint job or siding makes a much better impression than an apparent state of disrepair.

Remember those first impressions are important. If the outside of the home is rather unimpressive potential buyers are quite likely to discover the diamond that is the inside of your home. Another thing you can do to add curb appeal is to plant low maintenance flowers and plants around the exterior of your home. You do not want to invest in plants that require constant care nor do you want to seriously invest in plants that are going to grow out of control and look unwieldy. At least you do not want to plant these around the exterior of your home that is facing the road. Bushes and climbing vines do well in many cases along fences that surround the property however or as a dividing privacy line between your property and neighbouring properties.

If you live in an area that isn’t conducive to green grass you may want to consider some sort of hybrid that can thrive with less water or choose some form of landscaping that doesn’t rely on large open patches of grass in order to be beautiful such as xeriscaping then that is quite probably a wise idea. The point is to make the house as attractive on the outside as you hope those viewing the property will find the inside.

Another thing to keep in mind when making the upgrades is to clean the sidewalks and driveway if it is concrete. It is amazing what a high power pressure washer can do to your sidewalks, driveway, and/or front porch. Don’t stop there however; take the time to make sure your doors and windows are clean as well. These little things often make the biggest impression. If you care properly for the exterior of your home and keep it nice and shiny chances are (in the buyer’s mind) that you will have taken the same care of the inside of the home that they are quite possibly now considering.

Taking the extra time to ensure that the outside of your home is attractive to buyers can translate into higher and quicker offers than neglecting the essential real estate between the front door and the curb. Do not overlook this powerful piece of advice and you should enjoy a little more success in your efforts to sell your home or investment property.

21 March 2022
The Sales Funnel

Your business is important to you. That goes without saying. It provides you with a creative outlet. It provides you with pride of ownership. Most of all, it provides you with the means to keep a roof over your head, food on your table and money in your bank account. Because your business is important to you, it is vitally important that you understand how a sales funnel works. It is equally important to understand why sales funnels matter when it comes to generating leads that may lead to sales.

Lead Generation Workshop: https://empowerbusinessclub.com/lead-generation-workshop

Your business is based on the idea of profit. These profits come from the money that is generated when an individual purchases a product or service that your business has offered for sale. This individual made the decision to purchase this product or service from your business due to the sales funnel you have in place to direct potential customers towards your products or services. This funnel, even if you aren’t aware of it, is most likely one of the most important elements of your business plan. It is as important as the nature of the products and services you offer, their prices and their quality in relation to other products and services competing with you on the open market.

The way your sales funnel is constructed determines how many sales leads are generated from a given promotion. It determines how many of those leads are converted into sales prospects. It also determines how many of those prospects are converted into customers. At each step of this conversion process, some percentage of each group does not go forward into the next stage. This reduction in numbers is where the term “sales funnel” comes from. It is a visual representation of the winnowing that occurs during every promotion. The narrowing of the funnel represents the lowering percentages as leads convert to prospects to customers.

Obviously, your goal as a business owner is to keep the aforementioned reduction in numbers as low as possible. The more people you can convert in each stage of your sales funnel, the higher the number of customers at the bottom of the funnel will be. It goes without saying that the higher the number of customers at the bottom of the funnel the more sales you will have generated through your promotional efforts. Of course, sales equal profits, so keeping these numbers high is the number one goal of any business owner.

1 March 2022
Turning Leads Into Sales

It’s one task to obtain the leads you need. It’s another responsibility entirely to turn those leads into sales. So, what are the important steps to take to turn those leads into the sales you need to meet your ultimate goals?

1. Follow Up

A lead is only as good as the follow up you provide. If you obtain your lead’s contact information, what good does that do if it sits around collecting virtual dust? Absolutely no good, and it certainly can’t result in a sale. How you do your first follow up is going to depend a lot on whether the lead is a warm or a cold lead. You’ll take your cue by knowing how much trust has been established, and the relative comfort of the lead in talking to you. Of course, you’ll need to move slower if it’s a cold lead, in order to establish that trust and rapport, before moving into the actual sales script or conversation.

2. Establishing Trust

How many times have you purchased something – a product or a service – from someone you didn’t have any familiarity with, or trust in? Probably very rarely, and for good reason! Trust is essential in sales, and clearly you cannot turn a lead into a sale without it. Establishing trust with your leads will smooth the path for an easier sale on down the road, and will result in a greater chance of repeat sales, thus increasing the lead’s lifetime income potential. Creating a relationship with your leads will enable them to part with their money far easier.

3. Asking for the Sale

The final part of turning a lead into a sale, is simply to ask for it! It sounds simple, of course, but this is the part of sales that most people have the greatest problem with. It’s as if we’ve been programmed to be ashamed to ask for money! And that’s silly, when you come right down to it. You are in the business to make money, and people will rarely hand that money over willingly. So, you must ask for the sale, with confidence and conviction! In conclusion, turning leads into sales is not as hard as it may seem. Having a solid product or service that you believe in is paramount, and when you believe in it, it becomes very easy to expect payment in exchange for it. So go out and get those leads, follow up and build trust with the individuals, and close that sale!

1 March 2022
What Key Client Growth Success Can Do For Your Business

Behind a successful organisation is a strong, sustainable customer base. Managing that asset is a key task, from the boardroom down.

To help in that task, we have developed 6 Steps to Key Client Growth Success which can be used to identify gaps in customer-facing processes and systems.

Once those gaps have been identified, they can be addressed to build stronger and longer customer relationships.

The free eBook 6 Steps to Key Client Growth Success shows the key steps that are crucial in making CRM work effectively and how successfully implementation improves all aspects of the internal and external environment that the business operates in.

Key Client Growth Success is an internet consultancy solution on EmpowerBusinessClub.com which is for an established client base wanting to provide increased revenue from an existing key client. The client lead will receive business coaching, 6 step program and client support for 6 weeks to empower increased profitability and collaboration with the client for mutual benefit.

You need not join EmpowerBusinessClub.com and become a member for access, community and discounts you can simply buy online to secure your opportunity to empower business online. Find out about all internet consultancy solutions by visiting empowerbusinessclub.com/solutions

Lena Benjamin, (MBA, 2010) (BA Hons, 1999) has over 25 years of multifaceted startup and business experience across niches including and not limited to real estate, eCommerce, education and training , membership firms, and global corporate consultancy. She’s a founder, online platform creator, keynote speaker for small business growth, investor and entrepreneur. Book a consultation >>>

Other websites to empower business using the internet and real estate: empowerbusinessclub.com and luxuryrealtorsglobal.com

5 January 2022
Tips To Boost Your Chances Of Selling An Investment Property Quickly

Luxury Realtors is showcasing award-winning luxury real estate developments for homes and investments worldwide with a strategic focus on Cyprus for its combination of high quality of life, ease of doing business and investment incentives. Find out more at luxuryrealtors.xyz/cyprus

Real Estate Investors Club

For new and existing real estate investors alike, we have built an online community and assets where you can learn how to build cashflow from real estate assets to empower generational wealth.

You’ll have instant access to different money making techniques, selling tips, how to negotiate effectively, software that will help to you increase the profits from a buy-refurbish-sell (known as a flipping strategy). Plus more depending on the plan. Learn more at realassets.biz

Article

Investing in real estate can be incredibly lucrative, but to succeed, you have to be able to make the right calls at the right time. If you’re looking to sell an investment property, and you’re hoping for a swift sale, this guide is packed with tips.

Marketing

If you have a property ready for sale, it’s hugely beneficial to enlist the services of a real estate agency to take care of marketing. Marketing is all about drumming up interest in the house or apartment, contacting buyers who are likely to be interested in the property and introducing new clients to your home. Effective marketing strategies should target high-quality leads and pinpoint buyers who are looking for properties that are similar to your house or condo. As well as posting listings and creating professional brochures and online galleries, realtors can also stage events, plan open houses and work through contact lists to identify potential buyers.

Staging your home

When you take photographs for listings or schedule viewings, it’s essential for prospective buyers to see the property in its best light. Staging is designed to highlight the best features and present the property in a way that will be most appealing to potential buyers or investors. Many real estate agencies offer this service, but you could also consider hiring freelancers or doing the job yourself to save money.

Land and garden clearance

Many people fall in love with a property because of the lifestyle it affords and the outdoor space on offer. If you’re selling a house with grounds, it’s worth spending time clearing the land and sprucing up the garden to ensure it looks its best when buyers visit. If you don’t have the time or the expertise to take on clearing, planting, pruning or landscaping, enlist professional help. You can click here to find more information about preparing the land and search for landscaping businesses in your local area online. If your garden is in good shape but it’s lacking the wow factor, add color and interest with plants and containers, potted trees and accessories, such as throws, cushions and lanterns, in the seating area.

Freshening up the decor

You don’t have to embark upon a full-scale interior makeover before you sell your home, but simple tasks, such as freshening up the paintwork, can be beneficial. It’s best to stick to neutral, light shades to maximize space and natural light and to aim to make every room feel spacious, bright and open.

Adding curb appeal

Some buyers will make their minds up before they even set foot in a house. Curb appeal can make all the difference. Painting your front door, adding flowers and plants to porches and driveways, mowing the front lawn and clearing away bikes, bins and outdoor toys is an excellent idea.

The primary aim of investing in real estate is to make money. If you’ve decided that now is the right time to sell, it’s wise to take steps to maximize the chances of a swift sale. Preparing your home can help to save time in the long run and increase your chances of securing a sale at the asking price.

3 August 2021
Tips to Succeed in Real Estate Investment

Successful real estate investment has typically been a tried and true method of accumulating wealth over the years. The realty market changes where people desire to reside and the clients’ wants in a property.

You probably know that while being a less volatile business, real estate gives better returns on investments. Moreover, your property’s value increases as your market improves.

Are you aiming to achieve financial stability? Here are four tips you can use to have a fruitful realty business.

Get Your Property Ready to Show

One good feature of a hot market is that outmoded properties sell more fatly than they would. Customers who desperately need a home may voluntarily ignore some surface flaws and might even be more willing to allow costly fixes such as an old roof or leaky windows.

This shows that you may have a chance of selling a property even without doing renovations on the hot market.

Keep in mind that the amount of money and time are vital factors when staging your real estate business. Sometimes you might consider taking a measuring tech debt for materials to enhance your staging.

There are many things you can do to enhance your property. For instance, you might consider decluttering, replacing your appliances to make your space look new. You can also tidy the house and remove family pictures, among other personal items.

Get Your Paperwork in Order

Usually, properties on the hot market have more precise contract deadlines because they often sell quickly. As a property owner, you need to prepare all the required and appropriate papers to attract potential clients right away.

To get precise pictures for your clients, you may consider having your property inspected before property listing.

Furthermore, have your disclosure documents ready before setting your house on the market. This will help make a fast-closing offer since you will be entirely prepared to sell.

Depending on your consumers, you might consider preparing a title company before including your property on the market. Even though various contracts allow a client to designate the title company, having an efficient and reputable title company just in case can prove helpful.

Move Quickly

Various hot markets witness more clients buying properties with minimum funding compared to other markets. If you are fortunate, your client might not need approval for a loan, which can significantly minimize your property’s contract time.

You will likely close in a short period if you consider accepting an all-cash offer.

On the other hand, if you can’t find another property to buy immediately, it could be a good idea to have a rental set up.

Market Your Houses

Well, you might want to consider selling the property to the owner. This means that your clients are likely to grab the first home without you even marketing your property. Therefore, why should you pay anyone a commission if the house will sell itself?

However, you can get more potential buyers through an agent rather than coming in-person to your property. So, you might want to hire an agent to promote your real estate business. They can quickly get various buyers that are out searching.

Do-It-Yourself

With a traditional realtor you’ll give up an unnecessary amount of commission but this won’t happen when you get my guide – 101 Tips For Selling Your Home. You won’t have to let go of x amount of percentage of the value of your house. Because everything you need to get started working towards closing the deal has already been written down. Typed up into one downloadable guide.

Conclusion

If you want to achieve financial stability and success, real estate is ideal. You can use the given tips, and your real estate business will likely succeed.

2 June 2021
5 Reasons to Work with a Real Estate Agent
Whether you are about to buy or sell a house, having a professional by your side will go a long way in securing the best deal. Your local realtor will come in handy to help you make the right decision about a particular home.

This article looks at some of the critical instances when it is necessary to hire a realtor. Read on!

5 Reasons Why You Should Engage a Real Estate Agent
1. Negotiation Skills
It takes a great negotiator to bag in the best deal when buying a house. An experienced real estate agent has the skills to identify issues in any home, which you cant notice. Besides, they will carry out an overall evaluation of the house and negotiate accordingly on your behalf.

Since such individuals have seen and evaluated many houses in the past, they know what makes a great house so they will guide you to make an informed decision about the home price. For instance, they will know when to call for the owner to reduce the price based on repairs needed in the house or a drop in the market value.
1. Support and Guidance
It is easy to get excited when shopping for a home. Similarly, the process of purchasing a home is equally overwhelming and emotional. Working with a real estate agent will help you get through all the necessary steps with ease and successfully.

The right realtor will be by your side all through to guide you with the prices, choice of design, and amenities. For instance, if you prefer living on the high end of society, an experienced real estate will know what areas have the best amenities and home deals. This way, you will be more confident when making the right decision about your dream home.
1. Easily Find the Right Homes
Whereas you may have a list of your preferred home features, finding such a home can be an uphill task. However, a knowledgeable and experienced real estate agent will help you manoeuvre this process with ease.

Real estate agents have a vast knowledge of homes in the neighbourhood and also have the skill to know a great deal. With a wide variety of valuable networks, the right agent will help you get a house with the features you need.
1. Saves You a lot of Money
Did you know it is very easy to be scammed when buying a house? The home buying process can appear complex, especially if you don’t know what aspects of a house to consider to settle for the best bargain.

Without knowing how to evaluate a home, you may spend an unnecessarily high amount of money in an undeserving house. A great real estate agent will help you save money because they will get value for your money.
1. Help You With the Paperwork
Buying a house involves a lot of documentation. Missing a single document could be the difference between getting the right home and being scammed.

A real estate agent knows what documentation is involved when purchasing a home – from deeds, bill of sale, title affidavit, written offer, and transfer tax declarations.

Final Thoughts

You can buy a home on your own, but working with a real estate agent is more beneficial. They will help you save money, get you the best deal, help you with documentation, and offer you all the necessary support and guidance into finding the right home.
24 March 2021
The Qualities Of Great Realtors
When you are looking for a realtor, you need to make sure that you are doing all you can to find the best one. But how can you do that? Mostly, it is about ensuring that you know what you really want in a realtor, and that is something that a lot of people are not very clear on. However, there are some specific qualities that it is worth looking out for in a realtor, and in this article, we are going to take a look at some of the most important of these. As long as you find a realtor with these qualities, you are probably going to be moving in the right direction.
Luxury Realtors
Drive & Tenacity

Most of all, you want to know that your realtor has the necessary drive and tenacity to make things come true. You can think of a realtor as someone who takes your dream and turns it into a reality, and to do that requires a great deal of time and effort, and the ability to retain drive throughout the whole process. Therefore, you should look for someone who appears to have this naturally, as that is going to make your percentage of success much higher indeed.

Winning Personality

A lot of the selling and buying houses game really comes down to a personality thing. If your realtor has the kind of personality that people enjoy being around and talking with, ultimately you are going to find that this will work in your favour. A winning personality makes it easier to land sales and get the right deals, and all of that is important no matter which side of the equation you might find yourself on. It’s important to think about this in your decision of finding a top real estate agent.

Problem Solving

There are a lot of issues that can arise in the buying and selling of properties, so you are going to need to have someone on your side who can solve problems with creativity and originality. It is often hard to discern whether this is something you will get from a specific estate agent, but you will soon come to see whether it is the case after you have spent some time with them. That’s why it’s often best to give someone a chance, as you might discover more about them in a very short space of time.

Honesty

Finally, everyone wants to be dealt with in a way which is honest, which is why this is going to be one of the most vital things that you need to look out for too. If you can know that you are being dealt with honestly, then that is going to help things along quite nicely, and you are going to feel as though you are getting the service you need and deserve. Most people can tell if a person is honest, so you can just use your instinct to work this out in each case.
23 March 2021
Building a Solid High-Ticket Brand

Don’t expect people will seek your anonymous brand out. I know that sounds harsh. I know that’s the kind of thing you probably did not want to hear. You probably didn’t even expect it. However, you need to hear this.

I’ve seen it many times before. A lot of guys get excited about affiliate marketing. They can’t wait to start. So, they start; they jump in with both feet; and guess what happens next? That’s right! A whole lot of nothing.

How come? They played the game the wrong way. They understand the value of selling high-ticket items. They have a clear idea of how affiliate marketing works. They may even know the ins and outs of generating traffic. Still, despite all this knowledge, they end up with nothing.

Please understand that the high-ticket niche sales market is very unforgiving. In fact, in many cases, you only have one shot to make a name for yourself. If, for whatever reason, you drop the ball, you are not going to get a second chance. People will quickly move on to the next contender.

Unfortunately, so many online marketers find this out in the worst way possible. They put in all this time, effort, and energy only to develop an online asset that doesn’t generate all that much money. They’re stuck in mediocrity because they failed to build a solid brand.

You have to remember that high-ticket seals involve people who are more discriminating. This audience that you’re trying to reach are people who are worth a lot of money. Their time is very precious to them. You have to step up to them the right way. You have to communicate to them the right way. You have to create the right setting. Otherwise, it’s just not going to happen.

The sad reality is if you’re just starting out, it’s too easy to be passive. It’s too easy to just create yet another sales funnel and hope against hope that somehow, some way high-ticket audience members will find themselves in your funnel and eventually hand you thousands of dollars.

It doesn’t work that way. Don’t think they will come to you. They have better things to do. You better resolve to go to them. How do you do this?

You can spend a tremendous amount of money on paid ads. In fact, that’s exactly what Mark Zuckerberg of Facebook wants you to do. The problem with that solution, if you want to call it a solution, is that you spend a tremendous amount of money on a learning curve. Sure, at the end, it will pay off. At some point, you will break even. However, until you reach that point, prepare to spend a lot of money.

If you’re not made out of money, you have to do things the smart way. The smart way doesn’t involve that much money. It just involves a lot more brainpower. How do you pull this off? You have to find people who have already made a name for themselves in your target high-ticket niche.

That’s the name of the game. Get those people to talk about you. Get those people to treat you like an insider. Get those people to embrace you with open arms.

The good news is that this is easier than you think. If you want the master blueprint on how to generate solid, high ticket sales online, click here. You will learn the ins and outs of doing things the hard way as well as taking one very important shortcut that would enable you to level up your income thanks to high tickets sales.

Wouldn’t you want to work less and make more money? Wouldn’t you want to generate a passive-income system that is geared towards maximum income?

While it’s easy got excited with making a few bucks here and there with the Amazon affiliate system, please understand that your time is worth money. Get the most bang out of every second you spend working on building passive-income assets. Discover the power of outreach in the solid, high-ticket niche space. Click here to download this blueprint now.

17 February 2021

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