Launch. Grow. Thrive.

Author: Lena Benjamin, MBA 🌍 25+ Years | Global | Multi-Industry

  • Starting A Coaching Business

    Starting A Coaching Business

    Let’s be clear about something here before we begin:

    Everybody is an expert (or “expert enough”) in at least one body of knowledge.

    It doesn’t matter what it is.

    Maybe you know how to sing a little bit better than everybody else, maybe you know your way around the basketball court, maybe you have discovered a way of running a little bit faster, or maybe you know how to make money with Twitter or Facebook. 

    Regardless of who you’re dealing with, everybody has at least one area of expertise.

    Since this is the case, did you know that people might actually pay for your expertise?

    The online coaching business is a large multimillion-dollar industry.

    People all over the world are interested in what other people have to teach them.

    There is also a tremendous variety of online education platforms that help people improve their expertise in a wide range of knowledge areas.

    There is a tremendous demand for online coaching services because, let’s face it, we live in a world that is increasingly expertise-based.

    The demand for online coaching services will continue to rise in the foreseeable future.

    Here’s where my advice for you comes in.

    With My Advice …

    • You are going to learn how to start an online coaching business.
    • You will learn to identify what to look for in terms of opportunities and potential problems.
    • You will understand different coaching service sales models.
    • You can begin to understand the benefits of selling your expertise.
    • You are going to learn exactly how to set up live one-on-one appointment systems.

    To make it easy, I’ve put together a step-by-step guide that will show you exactly how it’s done…

    Introducing…

    How to Start an Online Coaching Business • Turn Your Personal Knowledge Into Cash

    No stones are left unturned when you get your hands on this now.

    You will become a complete expert on this, and you’ll get everything you need to do the same…

    Here’s Just A Quick Preview Of What You’ll Discover Inside…

    • The Benefits of Selling Your Expertise
    • Benefit From Passive Models of Selling Your Expertise
    • Sell Your Personal Expert Brand
    • Different Coaching Service Sales Models
    • Sell your coaching expertise through books
    • Sell Video Courses
    • Sell your expertise through scheduled webinars
    • Live webinars
    • Offer One-on-one Coaching

    Plus, a whole lot more…

    This is the easiest way to actually start selling your expertise!

    Who Needs This Step-By-Step Guide?

    If you answer YES to any of the below, you need this…

    • You want to sell information you’re passionate about.
    • You want to develop a passive income stream.
    • You know that people might actually pay for your expertise.
    • You want to have the chance to get paid to talk about stuff you are curious about.
    • You want to learn how to start your own online coaching business.

    Does This Sound Exactly Like What You Need? But maybe your next question is: How Much?

    If you were going to hire an expert on this, to show you how it’s done, you could easily find yourself investing hundreds of dollars for this sort of coaching.

    In fact, many people invest hundreds and thousands of dollars to get into coaching programs or attend workshops…

    But, you won’t have to invest anywhere near that today.

    And it just keeps getting better…

    When You Make The Wise Decision To Grab This Today, You’ll Also Get These Fast Action Bonuses…

    Fast Action Bonus #1 – How to Start an Online Coaching Business – Cheat Sheet (Valued at $27)

    This cheat sheet is a handy checklist that makes it easy to get started.

    It breaks up the entire guide into easy-to-follow steps so that you can make sure you have all the highlights of everything covered inside right at your fingertips.

    Fast Action Bonus #2 – How to Start an Online Coaching Business – Mind Map (Valued at $17)

    Some people learn better by looking at a mind map. The mind map gives you an overview of everything covered inside the guide. You can also print it out for quick reference anytime you need it!

    Fast Action Bonus #3 – How to Start an Online Coaching Business – Resource Guide (Valued at $17)

    The Resource Guide gives you a quick point of reference to all of the resources mentioned throughout the guide.

    This makes it easy to plug-in and stick with what you’re looking for.

    To Get INSTANT ACCESS

    Thank you so much for taking the time to take a look at this offer that has the potential to help you start your own online coaching business!

    I’ll see you on the inside!

  • How To Write Great Marketing Articles

    Article marketing is the new way to promote products nowadays. After all, what better way to reach the target market than to produce materials that directly affect them and articles that they can directly relate with. For instance, if you have a product that treats diabetes, one way to reach your market and reach your target audience is to write articles that will benefit them like tips on how to prevent increase in sugar levels.

    This is especially true with the range that the world wide web has brought us. With the faster connection and the amount of information that one can get with a single click of the mouse, more and more people are starting to recognize the importance that article marketing in raising the awareness of consumers.

    In recent years that article marketing has gone online, it has not only been used to promote products and services over the internet but also in promotion of the site itself. Site owners use the articles that they have in their sites to increase their ranking in search engines like Yahoo and Google. The more articles they have that correspond to the keyword being searched on, the better their ranking will be in the search results.

    Here are some tips on how to write great marketing articles.

    1. Write as if you are talking to your readers

    The best way to make your articles easy to read is to make it conversational. Write the articles in such a way that you talking to your readers. This way, they will be able to relate more with the article and absorb the piece.

    1. Use simple words

    There is no sense in using words that can only be found in the dictionary. After all your readers are not scholars who have a wide vocabulary. Articles that use complicated words are also boring to read and hard to understand. By using simple words, you can create a connection with your readers right there and then. That way, you will be able to accomplish what you came out to do, inform readers and promote your product and site. Besides, if they did not like the article, will they be coming back to your site?

    1. Write short articles

    You are not writing a novel. With online content, shorter is better as most people who use the net will have really short attention spans. They will not have the time or the patience to weed through the additional words that you added just to lengthen the article. As much as possible, make short succinct articles that go straight to the point.

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  • 5 Proven Ways to Make Money Online

    5 Proven Ways to Make Money Online

    There are many ways to make money online today, and thousands of people are earning a substantial income from the comfort of their own homes. 

    How are they making money? With a successful Internet business, of course! 

    Perhaps you want to earn a part-time income from home or start a full-time Internet business. Maybe you’re a mom who wants to stay home while earning a living. Or, maybe you’re sick and tired of the “rat race” and want to settle down with your own home business. Whatever the case, you can choose one of the sure-fire methods of making money online below to get started. 

    1. Offer Services That Other Web Business Owners Will Need 

    Many people earn money online while offering services that other Web business owners need on a continual basis. These services include Web hosting, domain name registration, web design, and content writing. Every new website must have a Web host, domain name, web designer and content. 

    These services are available everywhere online, but fortunately, there’s always room for a few more! Online users are starting new Internet businesses every day. So, the potential for making money online with these services is tremendous. 

    You can start from scratch with these businesses or find a company that allows you to resell its products and services. For instance, instead of setting up your own servers to become a Web host, you can become a reseller of hosting services and share a part of the profits. With this setup, your primary job is to promote the service. The parent Web host company does the rest.

    2. Expand Your Present Business 

    If you already own a business, you can expand it by using a website. If your company has its own website, your customers can go online to learn more about you, buy your products or ask questions. It’s a great way to advertise and build customer trust. Also, you can mention your website address in all your print, television and radio advertising to maximize results. 

    3. Start a “Niche” Internet Business 

    Many people start small Internet businesses that reflect who they are or what they enjoy. The word “niche” took on a whole new meaning when the Internet came into existence. A niche business can be anything you want it to be – an online flower shop, online classic car club, online magazine, online clothing store, online shopping mall, online photo stock agency, online candy store, online quilt outlet, or an online shoe store. 

    Choose something you enjoy doing and find a way to build a small Internet business around that theme. And, don’t let the word “small” fool you. Owning a small business is a great way to make money on the Internet! 

    4. Earn Money Online Through Auctions 

    Don’t have time to manage a website? Try online auctions. You can sell just about anything at eBay and other Internet auction sites, but be sure you choose a market that has a strong demand. Some items sell well through auctions, some don’t. Also, be sure to choose a product with a high profit margin so you don’t lose money each time you list your items. 

    5. Provide Internet Marketing Services 

    Online company owners are always looking for effective ways to promote their websites. If you’re a savvy Internet marketer, this business offers a tremendous money opportunity for you. You can earn money online while helping others increase their profits. Internet marketing today involves search engine promotion and SEO, Web content and optimization for article pages, pay-per-click campaigns, keyword research, press releases, banner and pop-up advertising, e-zine and mailing lists, and link exchanges. You can specialize in one of these areas or offer marketing techniques for all categories.

    These are five proven ways to make money online. Each of these opportunities can provide a steady stream of income if you work diligently to promote your online business and services and always provide excellent customer service. Use these ideas to get started making money today! 

    Quiz & Win

    Master of Business Quiz • See how much you know • Answer 12 multiple choice questions correctly for  your chance to win $1250 worth of prizes.


  • Public Speaking Tips

    Public Speaking Tips

    You might possibly know how jokes can complement your speech. But jokes can also cause your speech to be disastrous. Jokes are both a boon and bane to a speech.

    If you are very much in comfort with it, use humour. Just check it first if it fits, serving as a breaker between sections or emphasising a certain point. A funny and great line, or a comment that is irreverent can help liven up the presentation that you have and will help people to remember the things you have said. Of course any joke must be related to the topic that you have in some way. If you are not sure about something, you could also use a humorous photo or cartoon (with the permission of the photographer or illustrator, of course) in your slides.

    Aside from making jokes or humour in your speech, you could improve your public speaking with these other tips.

    Tip 1: You should be able to grab your listeners attention even right at the start. That is why it is important that you start correct ñ confident posture, eloquent speaking style, controlled voice tonality and impact, and a nice, well-thought speech from you.

    Tip 2: The information in your message should be organised clearly and logically, making it easy for your listeners to follow what you are trying to say. Keep things easy and simple. Divide the information into smaller blocks and work from there. Highlight the points that you want your audience to remember.

    Tip 3: Your most crucial point should be the conclusion, bringing the speech to a close. The conclusion sets the tone of the speech, and lets the listeners think about and ponder on the things you have just said. Literary devices, such as quotes, stories, rhetorical questions, or surprising facts, can be used for concluding a speech, although of course, these devices should relate well to the topic of your speech.

    Tip 4: Deliver the conclusion that you have clearly and slowly. Keep eye contact with your listeners as you speak. Smile at them, thanking them for the time that they have given you.

    You should remember all these tips and in due time, you would be surprised to see how these techniques have helped you in your future speaking presentations. Your listeners will eventually understand the information you have given them and respect you for your ability in delivering that information.

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  • You May Have A Successful Small Business Idea

    You May Have A Successful Small Business Idea

    You surely know that a small idea can lead to great business success. The first movement is to think of an idea that would be suitable for the business market. After coming up with the idea, the next step is to put that idea into action. Of course, this is a very difficult step and having the idea is only the start of the journey. After that, you will have to face many obstacles before being able to carry on with your business project. This is just the beginning of this process and there is a lot of questions you will have to answer before even start.

    Some of the main aspects you have to concentrate on when you have business ideas are the abilities and gifts you can pour into the business. It is very important for you to be identified with your business project. Those ideas should be based on activities and actions you take pleasure in doing. For example, if we suppose that you dislike working in the open, landscaping business would not suit you.

    On the other hand, if you like working with children, setting up babysitting or tutoring business would be an excellent idea. In this case, without any doubt, your business will be more successful because you will have put your mind, effort and also your heart on it.

    Another vital step is to analyze the needs of a specific product or service in your region before setting up your business. Do people in your area need your product? Is there other business like the one you are planning to start? You should ask yourself whether or not you are the only one offering that service or product. If you are not, you will have to analyze the competence you will have to face. You have to think whether the service you are offering is one that customer would repeat, or if it is a one-time specialized service. Obviously, the former is more likely to succeed than the latter.

    There are other aspects you have to take into account. These aspects are described below:

    – One of them is that if the idea is unique, you will reign the market. But if there is much competition, it will be difficult to enter the market.

    – A second point would be if you can offer quality from the very beginning, otherwise, you won’t succeed.

    – Finally, you have to think about your capital to start your own business. There are many business ideas that require little investment and bring great profit. Some demand research, such as daycare service, and others need a large amount of money to begin the business. So take this recommendation into account before investing all your money in a small business idea.

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  • Q&As with online experts

    Please email admin@empowerbusinessclub.com to get details if you haven’t seen the latest member newsletter. You can also login to the Member Only Accountability Portal at empower-business.tribe.so

  • 5 Things Your Membership Site Should Have

    5 Things Your Membership Site Should Have

    Membership sites are growing in popularity day by day. But in order for your membership site to be successful and generate a recurring revenue it needs to offer the members value. In addition, your membership site should have these 5 things.

    #1 Total Content Control
    Remember, you are in control of what it is people see or do not get to see. For example, you can show the post preview but require membership access for the reader to see the rest of the post. This allows you to instantly upsell using a blog format, which is very handy.

    You can also block out specific paragraphs or even certain sentences on your membership site, making it only visible to those who are members. You have all kinds of flexibility to entice non members and please members.

    #2 Build a Stylish Welcome Area
    You can create a very stylish welcome area that is enticing to both paying members and free members. This is a good area to use to upsell and convert leads into paying members. Remember giving them a taste of what you have to offer is a great way to get them as a paying member.

    #3 Manage Subscriptions
    You are going to need to have control over your members access, duration of membership and free promotions such as a free 7 day trial. In the latter, if they don’t become paying members you will need your system to automatically lock them out. The same applies to members that’s monthly dues don’t go through.

    #4 Various Membership Levels
    You can offer a number of different membership levels to broaden your reach. You should create different content for the different memberships or you can block content from some levels. You should upgrade or downgrade your members. You should create an upsell page that members see automatically when they try to access something they don’t have the rights to.

    #5 Import and Export Members
    Your site should make it easy for you to import or export members. You should be able to use a csv file to move memberships around, to download the data, to upload memberships from other membership sites you have, etc.

    That’s it you now have five other things you should ensure that your membership site has available to help improve the likelihood that your membership site will be successful and begin to generate a recurring income for you.

    Join your online membership community packed with business opportunities to empower action and progress from your next internet-based business like your very own niche membership site at EmpowerBusinessClub.com. Access 8 Online Benefits  to establish a new online income stream to add to a new opportunity or existing enterprise. 

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    8 Online Benefits
    https://youtu.be/qSyUbgqD4hg
  • Why You Should Create a Membership Site

    Why You Should Create a Membership Site

    If you’ve been thinking about creating a membership site, you should spend a little time to defining just why you should create a membership site and what the benefits will be to you. Let’s have a look at some of the main benefits.

    1 Membership sites provide and easy way for you to interact with your users. If your goal is to build a closed community of people that are committed, this is by far the best way to accomplish this. Everyone involved has paid money to become involved so they tend to be more committed than those members associated with free communities or open communities.

    2 A membership site is easy to update. Sure, distributing your content or product in the form of an ebook isn’t as complicated, but it is much harder to keep current. Once you have put it together and it’s out there that’s pretty much what people get. After a few years, sometimes in a matter of a couple of months, the content is no longer relevant or even if it is relevant it becomes stale. With a membership site you can add, edit or even delete content just like you would with a blog.

    3 You can generate recurring income with your membership site. This is one of the most appealing aspects of a membership site. You can charge a monthly fee or an annual fee, or you can offer both. The more flexible you are the more members you’ll attract.

    4 You don’t need to have good design skills. If you are creating an ebook you need to have some great design skills. Some people attempt to do their ebooks in Powerpoint if they don’t have the necessary design skills ñ they quickly learn just how bad of an idea this is. Powerpoint is not designed for this type of project. When you have a membership site, except for your logo, you can do everything in a pre-made WordPress theme and keep the design minimal. For many that simple factor makes the membership site the best option.

    5 Your product will continue to evolve and become better over time. The more user interaction allowed the more valuable the information on your site will become and the more information that will actually be created.

    This is just five reasons why you should create a membership site. There are certainly others. Why not give it a try now? Check out the blog post Creating a Successful Membership Site at lenabenjamin.com/membership-website or try EmpowerBusinessClub.com by joining you can have help starting your own online membership site for all the reasons shared in this post!

    https://youtu.be/qSyUbgqD4hg
  • Top 5 Reasons Why You Should Start An Online Business

    Top 5 Reasons Why You Should Start An Online Business

    Starting an online business is no easy thing. Anyone who suggests that an online business is easy to run or one can make a million dollars in no time is not being realistic. There are serious challenges in running any type of business, be it offline or online. Yet, it is better to start an online business.

    Here are the top 5 reasons why you should start an online business.

    Reason 1: There are innumerable people in the world who have great ideas but they are unable to manifest those ideas owing to lack of funds and resources. Starting any type of traditional or conventional business requires substantial investments. Most online businesses can be launched with very little investment. Even a neighborhood convenience store requires a handsome investment and that money is locked in for years. The storeowner doesn’t recuperate the entire investment in one year or even five years. You don’t need such massive capital to start an online business. 

    Reason 2: Most traditional businesses have a significant threshold that must be attended to. You cannot start very small and expect to become a medium sized enterprise or a major brand in a few months. An online business can be launched as a very small initiative and it can grow quickly. This growth doesn’t have to be fuelled by a fortune in investment or tremendous expansion in sheer real estate. Expansion of online enterprises is much easier and hence a business can become sustainable in a much shorter period of time.

    Reason 3: An online business can be started by anyone, from anywhere and it can make its presence felt anywhere in the world. You don’t need to be in a particular state or country to sell your digital products or services. Conventional businesses are bound by location, the immediate target audience and local influence. An online business can start local and become global in a few months. 

    Reason 4: The sheer scope of online business opens up a colossal realm of opportunities. Ideas that wouldn’t have made much business sense a few years ago are now gold mines that can make one a millionaire, if not a billionaire. There is room for every innovative idea and ever type of business that can add some value to the lives of people or companies around the world. 

    Reason 5: An online business allows entrepreneurs to make as much or as little money as one want depending on the time, effort and resources one is willing to invest in the enterprise. There is of course the life work balance and personal freedom, both of which are unmatched perks of running an online business. 

    Start & Grow An Online Venture at EmpowerBusinessClub.com 

  • Using Online Video Websites to Promote Your Business

    Using Online Video Websites to Promote Your Business

    Are you a small business owner? If so, how is your business doing? Despite businesses that are a success, there are many business owners who want more. If you are one of those individuals, it is likely that you would do just about anything in your power to improve your business, especially if you sell a particular product or service. When working to improve their businesses, many business owners spend thousands, if not millions, of dollars on advertising. How would you feel if you learned that there was a free way that you could promote your business?

    A free way to promote your business? Unfortunately, many business owners believe that there is no such thing. If by chance it is believed, there are many who would automatically assume that it was a wasted effort. Although many free advertising methods can be deemed time consuming and not worth the effort, there is one that you should try. That method involves the internet and free online video websites.

    If you are an avid internet user, there is a good chance that you are fully aware of what free online video websites are and what they do. If not, you will want to learn. Free online video websites are websites that allow internet users to watch videos that are hosted on their website, free of charge. What is nice about free online video websites is that most will also allow internet users, just like you, to make, upload, and share their own videos. Depending on the type of business you own and operate, you may be able to use these websites to your advantage.

    When it comes to using free online video websites to your advantage, you will want to familiarize yourself with the websites that are currently available. You can easily do this by performing a standard internet search. Your search should produce a fairly large number of results, including Google Video and YouTube. Before making your video, you will want to examine any of the rules and restrictions that are set in place. When doing so, you will find that most video websites do not have any rules or restrictions concerning the use of online videos to promote your business; however, you will still want to make sure that your video is tactfully done.

    If you are an online business owner, especially one that sells a particular product, you could make a video showcasing your product. For instance, if your specialty is photo blankets, you may want to show your samples or even go over the process of making them. It may also be a good idea to mention the overall cost of photo blankets and who should own them. If your product would make a great gift, it is also advised that you mentioned that. When doing your video, you will want to refrain from making your video seem like spam. Although you may want to mention the price, you will want to refrain from promoting your business too much. At the end of your video, you may want to offer directions on how to make a purchase or learn more information.

    Although products are the easiest to showcase in an online video, you can also use your video to help promote a particular service that you sell. For instance, if you offer assistance to those that are indebt, you will want to provide an overview of what debt is, who it hurts, and how help can be obtained. Providing general information on debt is a great way to keep your video from appearing too pushy. As mentioned above, you may also want to include information on your business at the end of your video. This may help to increase the number of clients you receive, especially if you provide a service that is used and needed by many.

    To make you video, whether or not you plan on using that video to promote your business, you will need a few pieces of equipment. Perhaps, the most important is a recording device. For the best results, you are urged to use a camcorder, but you can also you a webcam. Movie making software is important, as well. Most computers already come equipped with movie making software. After you have made and saved your video, you will have to follow the instructions of the free online video website you wish to use.

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I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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