Live Online Speaker Session with Lena Benjamin MBA
Thursday 17 June 2027 | 12:30–1:45pm
£49 per person | £35 early bird

What

An idea is only the beginning.

Turning an idea into a commercially viable venture requires validation, positioning, customer understanding, business modelling, partnerships, execution and the ability to adapt.

In this live session, Lena Benjamin MBA shares a practical perspective on moving from concept to commercial opportunity.

This is a taster of Building Ventures: From Concept to Commercial Success, one of Lena’s most requested speaker topics.

Why attend?

Because many ideas never become businesses — not because they lack potential, but because the journey from concept to commercial execution is not sufficiently structured.

Who is it for?

Ideal for:

• Entrepreneurs and founders
• Intrapreneurs
• Innovation teams
• Ambitious professionals developing new ventures
• Investors and venture partners
• Organisations exploring new commercial opportunities

Brief itinerary

12:30pm — From idea to opportunity
12:40pm — Testing the commercial proposition
12:55pm — Customers, positioning and business model
1:15pm — Partnerships, execution and sustainable growth
1:30pm — Q&A and practical reflection
1:45pm — Close

Learning outcomes

You will gain:

• A clearer framework for assessing a new venture idea
• Practical questions for testing commercial viability
• Insights into positioning and customer value
• An understanding of the role of partnerships and execution
• A structured way to think about moving from concept to commercial success

Experience the taster. Discover what Lena can deliver for your organisation.