How Speaking Events Can Increase Customer Lead Generation

Speaking at events is a powerful way to generate leads for your business. It allows you to share your expertise with a captive audience, build brand awareness, and connect with potential customers on a personal level. APPLY TO SPEAK by 23rd September

If you’re not sure how to get started, here are some tips on how to use speaking engagements to generate more leads:

1. Choose the right events.

When choosing events to speak at, make sure that they are relevant to your target audience. This will ensure that you are reaching the people who are most likely to be interested in your products or services.

You can find relevant events by searching online, attending industry conferences, or networking with other professionals in your field.

2. Promote your presentation.

In the weeks leading up to the event, promote your presentation on social media, through your email list, and on your website. This will help to increase awareness of your presentation and generate interest from attendees.

When promoting your presentation, be sure to highlight the benefits of attending, such as what attendees will learn and how they can benefit from your expertise.

3. Have a lead capture plan.

Before the event, decide how you will collect contact information from attendees. You may want to use a lead capture form, business cards, or a follow-up email.

If you are using a lead capture form, be sure to keep it simple and only ask for essential information, such as name, email address, and company name.

4. Give a valuable presentation.

The best way to generate leads at an event is to give a presentation that is valuable and informative. Attendees should leave your presentation feeling like they have learned something new and that their time was well spent.

To create a valuable presentation, focus on a topic that is relevant to your target audience and that you have expertise in. Be sure to share your knowledge and insights in a clear and concise way.

5. Follow up with attendees.

After the event, be sure to follow up with attendees who expressed interest in your products or services. This can be done through a phone call, email, or via direct message on social media.

In your follow-up message, thank the attendee for attending your presentation and offer to answer any questions they may have. You can also use this opportunity to share more information about your products or services and to invite them to learn more.

Here are some additional tips for generating leads at speaking engagements:

  • Network with attendees. In addition to giving a presentation, be sure to network with attendees before and after your event. This is a great way to learn more about their needs and challenges, and to start building relationships that could lead to future sales.
  • Use social media. Social media is a great way to connect with attendees before, during, and after an event. Be sure to use relevant hashtags and to share photos and videos from the event. You can also use social media to promote your presentation and to answer any questions that attendees may have.
  • Offer exclusive deals and promotions. One way to encourage attendees to contact you after an event is to offer exclusive deals and promotions. This could include a discount on your products or services, a free trial, or a white paper.

By following these tips, you can use speaking engagements to generate leads and grow your business.

Here are some examples of how businesses have used speaking events to generate leads:

  • A software company used speaking engagements to generate over 1,000 leads in a single year. The company targeted industry conferences and events where they could reach their target audience of business decision-makers. At each event, they gave a presentation on the benefits of their software and offered attendees a free trial.
  • A marketing agency used speaking engagements to double their client base in one year. The agency targeted small business events and offered free workshops on topics such as social media marketing and website design. At each event, they collected contact information from attendees and followed up with them after the event to offer their services.
  • A consulting firm used speaking engagements to generate 50 new leads in a single month. The firm targeted industry events and offered free consultations to attendees. At each event, they collected contact information from attendees and followed up with them after the event to schedule a free consultation.

If you’re looking for a way to generate leads for your business, consider speaking at events. It’s a great way to reach your target audience, share your expertise, and build relationships with potential customers.

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