The Office for National Statistics estimates that 45% of all businesses in the UK have a website. A business website is a must-have if your company intends to compete in this technological age, so you are definitely on the right path if you have invested in one. However, everything in the digital world is constantly evolving and developing, and your business website should be no exception. Therefore, it is prudent to regularly update your website to keep your content desirable and your target audience engaged. Here are some of the best things you can do to upgrade your business website this year.
- Update an old blog post
Many experts recommend regularly updating your website with new blog posts to keep content fresh. However, you may not always have the time to write new blog posts, so updating old ones is the next best thing to do. Indeed, giving an old blog post a new lease of life can work wonders for your website in various ways. It can build reader loyalty, help you get more backlinks, and keep your site updated with the latest effective SEO practices. This way, you can boost your rankings in search results and enjoy more traffic. However, it is best to only update your most regularly visited posts for the best results. You can simply update the text and images of these posts and repost them with a current date while keeping the URLs unchanged.
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- Add a chatbot
A chatbot is a consumer program designed to simulate interaction with humans over the internet. The use of chatbots has grown across various industries, with Acquire estimating that 1.4 billion people use them fairly regularly. It would be best to consider adding a chatbot to your website to improve the customer experience. Today’s clients want quick responses to their questions and concerns, and chatbots are the ideal way to provide rapid and helpful answers. These bots can answer about 80% of standard queries, ensuring that you don’t manually respond to frequently asked questions. Furthermore, chatbots can assist with lead generation, collect useful data, and encourage more sales. You can simply reach out to a trusted chatbot developer like Azumo to build the right bot for your company’s needs.
- Remove images, pages, and plugins that aren’t being used
If you own a Squarespace or Wix website, unused plugins, images, and pages can slow down your site while providing no benefit whatsoever. Likewise, unused plugins can trigger code conflicts if you own a Shopify or WordPress website, making your site more glitchy. Consequently, eliminate any plugins or features that slow down your website. You can also delete pages that are no longer necessary, like sales pages that you will never use. If there are any images occupying space in your media library, consider getting rid of them if you will likely never use them. Removing these unnecessary elements is a great way to unclog your website, increase speed, and make it more efficient.
- Update key dates and stats
Your company’s dates and statistics evolve, so it is best to update them every year to reflect reality. For instance, the number of years you have been in business will change every year, so keep site visitors informed by updating this key detail. Key statistics like the number of projects you have handled or the number of people you have helped also change yearly, so update this information to keep it fresh.