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Tag: business growth

  • What You Don’t Understand About Business Growth

    What You Don’t Understand About Business Growth

    Most founders have considerable incentives to grow their businesses. If they can bring them to scale, then they can start generating real profits to sustain the lifestyle that they want to achieve. But getting to that stage is never straightforward.

    One of the main issues is that there are a large number of entrepreneurs who don’t actually understand business growth or how to do it. It takes a special kind of long-term thinking to pull it off. And that’s a skill that many business leaders lack as they focus only on the quarterly results. 

    Business Growth Is A Defined Process

    Business growth isn’t just something that happens automatically. Instead, it’s usually the result of a carefully planned process. Furthermore, it’s not always demand-driven (at least not initially). Very often, you can find that demand is weak to start because your company hasn’t reached the optimal scale. Sometimes you have to spend a lot of money up front to get people through the proverbial doors. And only then can you begin to enjoy substantial profits. 

    If you’re struggling, start by defining the growth stage that you’re in. Then assess the current resources available to you and come up with a series of action plans.

    You’ll often find that you have more resources than you realised to grow your company and get the message out to more people. And, frequently, you’ll find that if you follow a specific strategy, you stand a much better chance of winning. 

    Not All Your Partners Can Scale With You

    Most entrepreneurs know what it’s like to deal with suppliers. They often provide you with all the resources you need up to a certain point. And then, once you get big, they can no longer take your orders, disrupting your supply chain. 

    Ideally, you want scalable partners – companies that can offer you more services in lockstep with the size of your enterprise. You can get more information on this website about this idea. But essentially, it’s about choosing vendors who can support your company as you increase volumes and hire more staff. 

    Missing Constancy Is Critical

    Take a moment and think about the original reason you started your business. Chances are you set it up for a particular purpose or goal. 

    Now take a look at where your business is right now. Does it look how you originally intended it to? If it does, you can skip to the next point. But if it doesn’t, then you could be going about business growth all wrong. 

    Remember, growth isn’t about offering a wide variety of services or offering customers more scope. Instead, it is about increasing your client list so that you can replicate an existing business model as much as possible. Failing to do that can make your growth unsustainable. 

    Getting Unstuck

    Getting unstuck in business often requires going back to the drawing board, thinking about your core value proposition, and then scaling it as much as you can. Don’t be afraid to pare back. Often it is essential for your long-term competitiveness. 

  • Five Ways to Grow Your Business Successfully & Quickly

    Five Ways to Grow Your Business Successfully & Quickly

    Gone are the days when you could just set up a business and let it function and grow at it’s own pace. In today’s fast-paced business scenario, where there is cut-throat competition in almost every field, you need to have a proper business plan in order to succeed. You need to consider various avenues for growth, both in the actual and online worlds, and keep abreast of the information and technology relevant to your sector. In this article, we highlight five simple ways to help grow your business and brand successfully and quickly.

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    1. Advertising and Marketing

    Without good advertising or a well-thought out marketing strategy, be rest assured that your business is not going to grow the way you would like it to. There is solid competition in every  niche and sector, and if you want your business or brand to stand out from the crowd, you have to market it intelligently and to the right target audience. 

    You also need to advertise your business so that people become aware of it. You might have a great quality brand but that won’t matter if nobody knows about it. Print advertisements and billboards still do their job, but the shift is now more towards digital advertising – videos, short films, videos and reels on social media etc. You can always make use of the services of an advertising agency; however, if you are on a tight budget there is also the option of renting an iPhone filmmaking kit so that you can make your own ads in-house, yet make them look professional and of top quality.  

    2. Have a strong online and social media presence 

    Whatever your kind of business, if you don’t have a dedicated website to support it, you are losing out on a lot of potential clients. A good website that is aesthetically pleasing, easy to navigate and has great content is a huge plus point for the growth of your business. Your website should tell the readers the ideology and principles behind your brand

    what it is that your business does and what services your company offers. There should be an easy to find ‘contact’ page as well and if possible a blog with regular content that is topical to your business. 

    Likewise, it is paramount to have a strong social media presence as well. Social media is the other arm of your company’s online presence, and is one of the most popular methods of promoting your brand and self-advertising your business nowadays. It is also a platform where your clients can keep abreast with the news and updates regarding your business, interact with the brand and it’s also an important means of finding new customers for your business.

    3. Know your competitors

    If you want to be ahead of the game and beat the competition, you first need to know who your competition is. Research the competitors in your field or niche – find out their strengths and what makes them so popular, and see if you can implement some of those ideas into your own business model. Of course, it is essential that you go about this in an ethical manner and do not blatantly plagiarise, but get ideas and inspiration from your competitors. 

    4. Start a customer loyalty or rewards program 

    Whatever business or field of work you are in, remember, the customer is always king! And if your customers have a strong reason, they will keep coming back to your brand. Of course, the  quality of your product is of utmost importance, but having a customer loyalty program such as reward points and incentives will help in keeping them loyal to your brand. It is also a great way to increase sales as you know certain customers will always return.

    That said, your company’s basic customer service should be perfect – nothing puts customers off more than feeling disrespected or neglected.

    5. Stay abreast of the news and going-ons in your niche

    With the internet and technology boom, even yesterday’s news is stale! There are new advancements and updates all the time, and if you don’t keep abreast of the developments in your field, your company could lose out in the long run as it doesn’t take long for the competition to outrace you.

    Network with others in your field, either through organised networking events or on online platforms and webinars. This will also help you identify new opportunities for growth and build on aspects of your business that are not working at their optimum level.

  • Turning Your Home Business Into Home Office

    Turning Your Home Business Into Home Office

    In a troubled economic condition wherein many people are losing their jobs, many have opted for self-employment. This has become a reliable prospect knowing that many people have also experienced financial success with work from home businesses. There are several benefits and yet the earning potential is quite promising as well.

    If you are one of these people, then you might want to consider making your home business legitimate with the establishment of your home office. Home business owners might fail to give this priority, especially if they start to enjoy the cost savings entailed with working from home. However, creating a home office will offer added benefits for your business.

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    Your Professional Image

    If you intend to make your home business grow, then it only makes sense to set up a home office. You will be able to establish a professional image behind your business that will convince your clients to do more business with you in the future.

    Moreover, your home office will serve as the best place where you could hold professional meetings with your client if they wish to discuss business with you or entertain potential customers. Indeed, image plays such a vital role in every form of business as it increases the client’s confidence in your ability to deliver work. This is your first opportunity at impressing them.

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    Separation From Home Life

    Most individuals who are self-employed or work from home, are easily distracted in their work with activities at home. Therefore, several tasks are put off and you fail to deliver work on time. Setting up your home office will build that separation from your home life. Although at home, you can still attend to your work from your home office, free of any form of distraction. And yet, when emergencies come up, you’d still be easy to contact.

    The idea here is not entirely to separate yourself from family. However, it helps to create a boundary and let the members of your family know that even though you are at home, you need to attend to work and must be freed off any distraction. Make sure you inform them of your working schedule so they won’t be disturbing you during those hours. This is also one reason why you should opt for a separate room in the house to convert as your home office. This creates the necessary separation from work and home life.

    Business Growth

    With a home office, you are able to open up opportunities for expanding your business and its reach. In a professional setting, there are people assigned to work for a certain aspect of your business. Hence, companies hire people to attend to human resource, technical support, finance, and some other important departments. But with home businesses, especially starting ones, deciding whether to hire employees is a tricky one. There are compensation and insurance coverage that you need to take care of. And yet, you cannot fail to consider the benefits of having employees working for your home business and its success.

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    Convenience

    This is probably the most obvious reason as to why you should legitimise your home business by setting up a home office. You can get savings in your time, energy, and effort. Moreover, you have one specific area in your house that is designed for the purpose of doing business. Here, you can have all the materials and furnitures you need to make doing work convenient. And if you want to step out of the pressure-filled world of your work life, then stepping out to your home life is literally a few steps away.

  • Tips To Help You Succeed As A Business Owner & Leader

    Tips To Help You Succeed As A Business Owner & Leader

    There’s a lot to think about and accomplish on any given day as a business owner and leader. There isn’t a whole lot of room for errors or mistakes, so you must proceed in your role with caution and be diligent about meeting and exceeding your goals.

    A few tips will give you a better chance of succeeding and allow you to focus on the right elements that will help you thrive. Most importantly, stay flexible and knowledgeable about what’s happening in the business world and your industry so you can adapt and make changes that will benefit you and your business as you go.

    Get Your Finances in Order

    One tip to help you succeed as a business owner and leader is to put time and energy into organizing your finances and getting them in order. It’s essential that you separate your business and personal finances and figure out ways to increase profits and reduce your debt. There are resources and programs out there that can help you whittle down your debts. The Debt to Success System not a scam, and it’s a tried and true way to restore your freedom and discharge your debt once and for all. Now is your chance to remove yourself from the deep state banking cartel and all of their shenanigans. It would be best if you avoided Debt to Success System scam imitators and only use the real Debt to Success System.

    Focus on & Invest in Personal Development

    You’ll have a better chance of succeeding as a business owner and leader when you invest in your personal development. Identify your strengths and weaknesses, and be willing to work hard and improve in areas where you’re falling short. Develop existing skills so others begin to see you as a leader and expert that they can come to for advice and guidance. Continue to learn and grow as a business owner and professional and maintain a curious mindset, so you’re open and receptive to new information and insights.  

    Listen to Your Customers & Employees

    You can also better succeed as a business owner and leader when you lend an open ear to your clients and employees. Listen to your customers and staff members and see what feedback they have that may improve your business and approach. Be willing to get a different perspective to help you see pain points and where there may be chances for growth and enhancements. These modifications are what will allow you to get ahead of and surpass your competitors.

    Manage Your Time Wisely

    You’re going to be pulled in many directions as a business owner, and you need to be prepared to manage your time wisely. Learn to say no to others who ask for your time and energy when you don’t have it to give. Make to-do lists and prioritize your tasks, so you stay focused and committed to achieving your initiatives. Keep a calendar of events and avoid spreading yourself too thin so you can stay well and have the energy and the mental power to make tough decisions when others call on you to do so.

  • Ways to Keep Your Business Consulting Firm Sustainable

    Ways to Keep Your Business Consulting Firm Sustainable

    Like every other business endeavour, business consulting has its own risks. There will always be doubts and second thoughts and lots and lots of after thoughts. Nothing in this life is sure to last forever.

    In fact, nothing really will last forever. So if what you want is to have a business that would last forever, you are trying to hit the moon. However,
    there is always hope, to keep your business afloat and thriving in the jungle world of entrepreneurship for a very long time.

    In fact, nothing really will last forever. So if what you want is to have a business that would last

    forever, you are trying to hit the moon. However, there is always hope, to keep your business afloat and thriving in the jungle world of entrepreneurship for a very long time.

    Yes, there is always hope. But you have to work really hard for that hope to materialise. The best thing you can aim at is keeping your business consulting firm sustainable. If you can achieve that, then you can start working on keeping it abreast with other companies in the field.

    So how do you keep your consulting business sustainable? You only have a few contacts or

    connections, so what happens when you have used up your existing resources?

    Simple. Create and build new resources. The only way to keep your business going is to have an ample supply of resources. So, here are a few things you could do to keep business going and growing.

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    First thing to do is to firmly establish your business plan. You are going to engage in a very serious business so you have to be serious about.

    Your clients should take you as a serious, no-nonsense person that would deliver them good results. So do your homework and be prepared.

    Have a comprehensive business kit containing details of your services in a neatly packaged brochure, with hourly rates, project rates, retainer basis rate and whatever package you want to serve your client.

    This brochure would be your salesperson in your absence, so make it the best brochure you can ever make. This is the blood of your business, keep it pulsing through your veins.

    Second is finding clients. You can find clients through friends referrals but that would not last very long. Even if you have a long list of friends, that is still not enough to last your business a lifetime.

    So you have to exert more effort. Try cold calling. It may sound a little to below your level, but hey, this is business! You need to do whatever it takes to get clients and cold calling is not as bad as you may think. You just have to do it right and do it nicely.

    You know how irritating it is to be offered things over the phone, so try not to be irritating. Try not to do the things that those telemarketers do to irritate you.

    Prepare a nice introductory script before making your first call. Try not to bombard your prospective client with the details of your business. Your goal is to get him interested enough to agree on a meeting with you for further discussion of your services.

    It also pays to remember that very person you meet, great or small is a possible connection. So be nice to all people all the time. He may just be a janitor or a food attendant at a restaurant, but for all you know, you may be talking the person who could lead you to your biggest catch ever. So be nice all the time.

  • Consulting Business Ideas for You

    Consulting Business Ideas for You

    You are absolutely wrong if you equate consulting just for business industries. If you picture a consultant laboriously doing workflow analysis or information technology systems; think again. Consulting business
    offer wide variety of services. To give you some ideas, here is a list of some undeniably famous consulting business.

    1. Fitness Consultancy.

    Yes! The fitness world also needs a fitness consultant. Being a business
    consultant, you can apply your expertise to research and development and in planning and implementing policies and programs for recreation, fitness and sports. You can also work for the fitness industry, fitness facilities, the government, community centres, retirement homes, private individuals and sports firms. You can also serve the general communities,
    adult, youth and even pregnant and new mums.

    There are people who want to practice exercises and develop routines; the fitness consultants work directly with them. Some consultants take on planning and management role. This can be an exciting
    consulting business and can give you lots of opportunities.

    2. Art Consultancy.

    You can also choose to be an art consultant. If you love to buy and choose beautiful art materials, you can be profitable in it. You can make money by making art programs for hotels, companies, medical centres, office buildings and higher income professionals. While art representatives promote the works by artists and galleries, the art
    consultants identify each clients different needs and budget. Consultants then identify hundreds of artworks and make recommendations.

    Although many art reps serve as consultants, they have limited capability. Art consultants are free to select any art work that suit a client. To be an art
    consultant, you will need to have a specialised knowledge of art, art sales, art scene entrepreneurship and networking.

    3. Skin Care Consultancy. You can also be a make over consultant or specifically, a skin care consultant. As a skin care consultant, you can help the people understand the basic steps on caring for their skin.
    You can also help them analyse the types of skin they have in order to choose the right cosmetics. This can further help them on their personal enhancement goals.

    As a skin consultant, you can assist your clients in choosing and applying cosmetics for a more professional, trendy and glamorous looks. You can help them with their image and style makeovers such as make
    up and clothing styles. You can also host a spa party for all your clients.

    4. Sales Consultancy.

    If you have a background on sales, you can become a sales consultant. You can help companies on their sales processes, training, strategies, marketing and sales team management. Sales people make a good sales consultant since they have a strong background on finding prospective clients,
    building relationships and understanding their various needs. If you have the background and experience, combine these two and have winning results for your clients.

    5. Legal Nurse Consultancy.

    You can also be a legal nurse consultant. If you are a registered nurse who takes part in litigation, you are called a legal nurse consultant. You can carry out nurse practices consultancy, healthcare professions, law firms, legal and healthcare services. You can work with attorneys, clients, physicians and others.

    As a legal nurse consultant, you can educate consumers and attorneys. Your legal roles can include preparation of witness lists, helping put together law
    suits, review of medical records, interview with the witness and a lot more. You may work in insurance, law firms, hospital risk management teams and governments. You can also run your independent legal nurse
    consultancy.

    Obviously, there are varied types of consulting businesses and you cannot limit yourself to these possibilities. You should only choose the one fitted
    consulting business that you enjoy and you have a grasp of knowledge to start and be successful in.

  • Your Business Needs A Vehicle Fleet Management Plan

    Your Business Needs A Vehicle Fleet Management Plan

    When designing a vehicle fleet management plan, different areas and systems must be considered to counteract as much as possible fortuitous incidents that may affect the correct performance of the fleet. In case of unforeseen events, it is essential to know how to offer the right solutions to maintain control of each of the units that make up the vehicle fleet.

    The purpose of this guide is to know the necessary processes to have excellent control of a vehicle fleet, to avoid the most common problems that can arise if said management is not correctly and effectively managed. Remember that the staff who operate them and the fuel you use, such as www.peakhd.com, is vital. Although a vehicle fleet is made up of one vehicle onwards, for this guide, we will take into account companies that have at least ten vehicles.

    A maintenance system is a set of activities aimed at maintaining or reestablishing certain conditions of safety and productivity. At present, a maintenance system is considered an essential factor in the economy of a company; That is why it is crucial to develop an annual maintenance plan focused on meeting a series of objectives in terms of costs, availability and reliability. Here are a series of processes that you should consider when establishing an effective maintenance plan. Prepare a budget: This plan must be adequately budgeted based on historical reports, to avoid improvisations that generate losses. For this, the following types of costs must be taken into account:

    Fixed costs: Refers to the resources required to develop preventive, systematic and conditional maintenance as labor; equipment and tools, and contracting insurance.

    Variable costs: They are characterized by being proportional to the global volume of maintenance production. Corrective maintenance stands out from them.

    Financial costs: They include the total value of the stock of the spare parts warehouse, plus the estimated value of its storage, and the value of the depreciation of the equipment that, due to its importance in production, sometimes requires having a duplicate.

    Failure costs: It is the economic value that the company fails to perceive due to causes directly related to the emergent (unexpected) maintenance of the production equipment.

    Types of Maintenance 

    Preventive maintenance: This type of maintenance is applied so that the vehicle units do not present serious failures. It should include systematic partial or general inspections, measurement or monitoring of parameters, adjustments, maintenance tasks, lubrication and elimination of anomalies.

    Corrective maintenance: These are those repairs that happen fortuitously or unexpectedly, which causes a stoppage of the unit and an increase in its total cost since generally additional spare parts are required to those initially reported in the preventive review. In general, this cost requires extensive experience in vehicle fleet control to be appropriately considered in the budget.

    Wear parts maintenance: This type of care should be carried out according to the wear and tear of the vehicle’s parts, which must be replaced in a specific time and accordance with the manufacturer’s instructions. Without a doubt, this type of maintenance must be integrated into the fixed costs of the budget.

  • Choosing the Best Shipping Options for Your Small Business

    Choosing the Best Shipping Options for Your Small Business

    Shipping is a highly underrated part of a business’ process. Sure, it’s not the most fun area of business operations we could possibly think of. But it is absolutely essential. In an age where most people are shopping online and ordering goods to be shipped to them – whether from near or from overseas – you need to make sure that you’re managing your shipping effectively and making all the right decisions in regards to it. Here are a few areas to focus on that should get the ball rolling in the right direction!

    Focus on Packaging

    Before we get started talking about different shipping options, it’s important to bring attention to an area that all too many businesses neglect – packaging. Poor packaging can result in financial loss, as well as loss of customers and loss of your business’ good reputation. Think about it. You can put all the effort in the world into producing the best products possible, marketing them effectively and pricing them perfectly. But if you have poor quality packaging and the products don’t make it to your customers in good condition, what’s the point? You need strong and sturdy packaging that will protect the goods inside. Another aspect of packaging you should consider is sustainability. Where possible, use eco friendly packaging at every opportunity. You don’t want to use plastic unnecessarily when there are so many more environmentally friendly options including paper and cardboard.

    Choose a Courier

    If you’re a small business, chances are that courier shipping is going to prove most cost effective for you. If you’re delivering lots of parcels, you can often get a discount and cheaper shipping rates. If you’re just starting out, it’s a simple way to transfer the responsibility of delivering the products you do sell on to an experienced and efficient third party. Consider services like UPS international shipping. They’re trusted and will get the parcel to the destination quickly and in good shape.

    Bring Shipping In-House

    If you’re running a larger business, you may want to consider bringing shipping in house. This could cut out the costs of a third party and see you organise and manage your shipping independently.  Sure, this may seem like a huge step to take. But if you’re selling a lot of parcels and shipping a lot of parcels, it can actually prove a whole lot cheaper overall. When you bring shipping in house, you will need to invest in a vehicle to deliver the goods and an employee to drive the vehicle and deliver the goods. Hiring a delivery driver is a big responsibility, so make sure to check their licence and that they are allowed to drive a large vehicle like the one you have invested in for this purpose. You will also need to take care of things like tax, insurance and vehicle maintenance.

    These are just a few different options that you have when it comes to shipping. But one is bound to suit your business! Think the issue over and settle on which is best for you and your business’ needs!

  • 5 Ways To Get Ahead Of The Competition

    5 Ways To Get Ahead Of The Competition

    Having competition is good for business, but what’s even better for your business is beating the competition. It’s not just about the price of your products or services either; it’s about having a unique edge, something that sets you apart from the others and something that makes your customers choose you over anyone else. If you don’t know what your competitive edge is, then perhaps you need to work this out, or maybe you need to get one because, without one, there’s nothing to stop your customers from going elsewhere; they need a reason to come to you and to forget the rest. So how can you get ahead of the competition?

    Put Your Prices Up 

    Yes, that’s right, put them up, not down. Most people think that you have to slash prices to get noticed and for customers to come running, but this isn’t the case. Charging more and using a method called “prestige pricing” will mean that you appeal to buyers. It is common for potential customers not to take cheap products seriously, so it’s essential to show them that your products or services are quality, and they are worth it. Not only does this give you a competitive advantage, but it’s also an excellent way to boost your margins. However, if this is the route you’re going to go, you do need to make sure that the quality of your product or services justifies the higher price point. 

    Influence People

    The term “Influencer” is a slightly loose one as it seems anyone with an Instagram account can be an influencer. However, if you can make an impact and influence people in your industry, then then the more people who know about your company and respect you as an industry leader, the more customers you will acquire. 

    Stay Ahead With Tech

    It’s important to remember that technology is the future, and you need to be on top of it or even ahead of it. If your company gets an app before everyone else in your sector does, you will be seen as a trailblazer, an authoritative company, and the one who knows what they’re doing over everyone else. Alternatively, it could be that you’re manufacturing products, and this is where technology can come in to help you produce more than anyone else. Click here to find out how 3D printing can help you with high-volume production and help you rise above the competition.  

    Create The Data

    Using data and statistics as a guide to meet customer wants and demands is excellent; however, rather than following trends and waiting for another company to be the one to give you the data and tell you what your customers want, gather your own. You can be the company that tells others what’s going on in your industry. You can be the business that other businesses cite in their content.

    Find Your NicheTrying to be everything to everybody means you’ll end up being nothing to nobody. Try focussing on just the one thing that you know you’re an expert in, and you can do well.  People will then see you as an expert in that field, and when it’s that particular product or service they want, they will come to you.

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  • Your Packaging Is So Important – Here’s Why!

    Your Packaging Is So Important – Here’s Why!

    When you walk into a supermarket, your eyes are drawn by the bright colors of the packaging. No matter which aisle you tend to walk down for your shopping list, you will take notice of the packaging and food that looks good – it’s what prompts you to buy it in the first place. If you don’t think that your packaging matters, then you may be setting yourself up for complete failure. 

    The packaging of your product is not just a bag or a wrapper: it’s your brand and the message that you want to send out to the world. If you do make products to be sold on the shelves, you need to ensure that you stand out with incredible pet food packaging so that you beat out the competition. Some people would argue that the packaging is just as important as the product it holds – and those people would be right! So, we’ve got some of the clear reasons that tell you that your packaging is important.

    1. You Stand Out. Whether it’s pet packaging or paper bags that are branded for fruit and vegetables, you will stand out from your competition if you have the right packaging. It’s all about grabbing the attention of the customers and looking better than the competition. If your packaging is interesting, clear in ingredients and instructions and bright, people will take notice and pay attention.
    2. Swaying Customers. Did you know that the color of the packaging that you design is going to be an important piece of the consumer puzzle? The color is going to be what people notice first, and if you ensure that you have the right color language, you can convey the message that you want to convey to the customers that you want to appeal to. The packaging shape is just as important, too, as that can capture the attention of the audience.
    3. It’s A Marketing Tool. Your packaging is going to play a part in how you market your business to other people. You need to consider the way your packaging is marketed to others, and it’s wise to consider how your product packaging and logo look to the outside world. You don’t want to choose packaging that doesn’t reflect your brand message.
    4. You’ll Be Recognised. When you consider your favorite brands, their logos will pop into your mind the moment you think about their brand names. You know that your name needs to convey an image to customers, and the packaging you choose is going to have the ability to get customers to recognize you and what you offer.

    Packaging envelopes everything about your product and your brand, so ensuring that you have created your packaging to maximize the way people view you is so important. Your brand deserves to be seen and with the right thought put into it, you will be able to pull in the customers and impress your clients, too. Keep in mind what you want for packaging shape as well as colors, too!


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I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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