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Tag: business growth

How To Save Money On Equipment For Your Business
There are plenty of business owners out there that know that a budget is important. Without a careful budget, you will not be able to run your business successfully, and one area of your business budget that is important is the equipment that you need for it.

The problem? So many business owners overspend on their equipment – whether that’s office furniture or C&B Equipment for your industry. Keeping the costs down is so important, and saving money where possible in your equipment is vital for success, too. So, let’s take a look at the ways that you can save money on equipment for your business.
1. Look at the many second-hand manufacturers that could offer what you are looking for in terms of business equipment. Used equipment is always going to be the cheaper option and while it’s a good option, you should always be aware of the condition the equipment is in before you purchase it. You want to make sure that you spend less money, but that the equipment you buy is still of a high quality. Buying from companies that have gone into liquidation will help!
2. As much as possible, search for sales. Those dealing in new and used commercial equipment will have sales throughout the year and buying at the end of the season will help you to save some cash.
3. As a business owner, you don’t want to spend your money on gimmicks. Buy the equipment that will be appropriate for your needs and not just sit in the background not doing anything. The money you spend on equipment means that you need to buy things that are valuable.
4. Where you can, hire the equipment that you only need to use once. It’s going to save you a ton of money to only hire the things that you use once or twice, as you won’t invest in something that sits around doing nothing.
5. How energy-efficient is the equipment that you are using? You need to ensure that when it comes to buying machinery, you can still afford to run it as well as invest in it. Energy efficiency is so important if you want to maintain your ethical business status.
6. You should have a budget to buy equipment, but you also need to have a budget for repairs and replacements. You have to insure your equipment, too, so that when things break down, you can get it fixed and replaced quickly.
7. Speaking of insurance, you should shop around for your insurance and get the right policies that make sense for your specific equipment.
8. Equipment maintenance is so vital to keep your equipment working for longer. Knowing how to fix the equipment and knowing you have the right warranties on your equipment is important. Take the time to do the research here, before you decide to make any purchases. This way, you can be ready for anything that happens with your working equipment.
Save your money and plan ahead, and your business will not be in a financial hole because of the wrong decisions.
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30 October 2020
Effective Ways to Grow Your Online Presence
About 81% of customers use the internet to research products before ordering them. All in all, it means that business owners need to register their presence on the internet if they want to grow their reach. Online presence also increases a company’s reputation and gives it authority. But with many businesses leveraging the internet to gain customers, how do you ensure that your brand stands out? Here are four ways to grow your online presence and increase your customer base.
1. Optimize your business website
Many CEOs understand that building a website is vital for growth. However, it will surprise you to learn that 51% of small business owners do not have a professional business website. That will raise serious concerns when 97% of customers start searching for your products or services over the internet. So, set up a professional website and optimize it to drive traffic to your business. It does not have to be fancy but should at least be mobile-friendly and responsive. Professional web developers such as Rsmconnect.com can design an optimized business website that will make it easier for your existing and potential customers to find you.

Instant access to 100+ “how-to” and “step-by-step” digital assets plus 8 online benefits to empower an internet based business. find out more
1. Be active on social media
Social media is a big world on its own; it is a useful tool for registering your online presence and promoting your business. That said, you may want to choose your social media platforms wisely since there are many out there. It is not a must for your company to have a profile on every social media platform. You just need to target the most popular and effective social media outlets such as Facebook, Twitter, and LinkedIn. While LinkedIn and Facebook are useful for lead generation, Twitter is cool for starting excellent conversations. When you happen to find the best social media channel, implement the 80/20 rule when launching campaigns. That is to say, 80% of your media campaigns should comprise shared content, while the other 20% goes into promoting your own content.
1. Ask product managers to oversee your products
A whopping 96% of businesses collapse after ten years of their existence. Part of the reasons for the massive failures stems from the fact that founders are not able to position their products effectively in this current climate. To steer clear of this failure, you need to ask product managers to oversee the framework of your production process. They can identify online marketing challenges and find lasting solutions to them. They can also help reduce your risk of business failure and boost your online branding.
1. Create a fantastic user experience (UX)
A Forrester Research study found out that about 50% of visitors click away from websites when they find it challenging to get what they are looking for. User experience is a top priority for the current search engines. So, you have to ensure that both your offline and online services satisfy the interests of your consumers. When the information architecture of your business website delivers a fantastic user experience to your visitors, building a substantial online presence is easier.

To summarize, the internet is now central to the success of business organizations. So, grow your online presence, starting with these tips.
29 October 2020
Five Easy Ways To Improve Your Business
One of the biggest goals for business owners is continued growth. Trying to overcome all of the challenges at every stage of business is not always easy, but they can be overcome with some help. You have found your customer base, which means that the key to business success is going to live in your ability to improve your business from the profits to the maintenance of the business growth you’re trying to achieve.

It’s not simple, and it won’t be easy, but with the right advice and help, you can manage your business to the best possible conclusion.

So, we’ve put together five easy ways you can make improvements and get your business soaring to the moon!
1. Learn To Outsource. One of the best ways you can improve your business is to consult an expert. You might pay a digital marketing company to help you with your SEO strategy, but that doesn’t mean that you can’t pay an IT expert to work with you, too! Outsourcing everything you can will help you to save money and you have a bunch of experts working for you, which allows you to have the very best working for your business and frees up your time to work in other areas of the business.
2. Find New Customers. If you want to improve your business, new customers are a must! Think about this as a solution and the good news is that there are several ways to attract new customers. You can establish a great customer base online and grow your profits at the same time and this will improve your business.
3. Work Your Brand. People don’t just buy because of the products you offer. If you have a good product, people will buy it but if you are a brand that is not ethical or smart with the way you treat your employees, people will be turned off to what you offer. You want the customers coming to you and the best way to do that is to work your brand and make your brand stand out above everything else.
4. Stop Spending. Look at what you’re spending your cash on lately and make a plan to stop spending on unnecessary things. You may not realize it, but your business is likely spending a lot of cash where it doesn’t need to. Look at your budgets and speak to your accountant. If you are wasting money, you are going to jeopardize your business in the meantime.
5. Minimize Your Risks. As a modern business, you are more exposed to risk than most other businesses out there. Cybersecurity is a problem for a lot of companies, and so you should consider that you need to minimize the potential threats in your business. Security is so important to keep your business protected, and you need to look beyond the CCTV cameras out the front door. Think about how you can get your business as secure as possible and you will instantly make improvements.
29 October 2020
Creating a Virtual Office with Teleconference Software

How many people do you think dread going to the office each day for work? There are actually quite a few numbers of people who dislike going to the office for work each day and many people feel that it would just be easier if they were allowed to telecommute from their home offices. Even though it would be much easier, safer, and possibly even cleaner if virtually everyone were able to telecommute from their home to work each day, there probably would be some things during the work day that just wouldn’t get done. However, if you have your own business and need to hire others to help out then it may be quite possible to succeed with teleconference software in order to get things done that need to be accomplished.

Consider what all is involved when you decide that you need to hire more people for your business. This often not only involves advertising for the position, but also involves interviewing applicants, too. And if you are looking for someone to work virtually then there is a whole other dimension added to the dilemma.

However, if you own a small business and have already hired several people to work with, teleconference software is there to help! There are plenty of ways in which teleconference software can be used to create a type of virtual office from which coworkers and bosses can be joined to give updates and reports about how the work is going.

But how, exactly, would you set up your virtual office and direct your employees? You may be surprised to find out that there is quite a bit of teleconference online software designed to help your business flourish. These types of teleconferencing software actually allow you to have your own room, which you can lock and unlock. In this way, you can have private meetings with the employees you would like to talk to, as well as hold daily meetings about the tasks that need to get accomplished for the work week or day.

Here is an example of a typical teleconference meetings that could be used as a daily update for the work that needs to be assigned: the boss would arrive to the teleconference meeting room first and have the virtual meeting room unlocked. The subsequent employees would then “show up” to the meeting room one by one, and the boss could easily see who signs on based on required real names of employees that are used as teleconference usernames. Since there is only one person who usually is able to talk at a time, the boss could inform his or her employees about the tasks of the day. In the process, employees could type questions in the virtual room. At the end of the meeting there would be sufficient time for questions and answers.

A big advantage to using this teleconference software is that bosses can be “in” the room the whole day so that they are available all the time so that employees can ask questions, as needed. Considering that virtual offices, though, need some type of office solution, a teleconference meeting software is the perfect solution to this dilemma! Online teleconference software is definitely the wave of the future and is now used almost daily!

9 July 2020
Grow Your Small Business
Whether you have been in business for years or just starting out, accessing the consultancy services on a daily basis will provide a distinct advantage. This is why Consultancy Services will help you generate revenue and grow your business.

You will have the chance to receive one of the following consultancy services:
- Business Strategy
- Marketing & Sales
- Business Expansion
- Business Start-up
Send the Brief to tell us more about the request. Work with Lena Benjamin and her remote team.

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20 April 2020
4 Effective Ways to Get More Email Subscribers

One of the most invaluable assets for your business is your email list. However, this is only true if it contains subscribers that are eager to listen to what you have to say and who want to buy your products. According to recent research, the average email open rate is only 32 percent, but with an effective strategy and smart planning, you can grow your list and keep your engagement rates higher. Here are four practical ways that you can get more qualified email subscribers.

Craft a More Compelling Offer

The most important and most significant way to increase your subscribers is to make the offer more appealing. While you can change the colors of your buttons, and improve small factors in your email, if you don’t have a proposal that converts, you’re wasting your time and money. You need to focus on giving your target audience what they really want if you want to get more subscribers.

Make the Process as Easy as Possible

The simpler you make your opt-in form, the more likely someone will be willing to subscribe. By removing the name field on your form, you’ll grow your list faster. Every step that you can take to make your opt-in form simpler will help you increase your subscribers and build your audience. The fewer steps you have between a consumer being interested and them signing up will help your list grow.

Encourage Sharing

If you have an email that you think will get a particularly strong reaction from your subscribers, you can encourage them to forward the email to their family and friends. You will need to make sure that you have a way for new people to sign up and ensure that those who get forwarded the email don’t click on the unsubscribe button. As long as you can include details about these two factors in the email, you can ask your current subscribers to forward the email so you can find more like-minded prospects.

Give Users More Control Over the Content

Part of your goal when growing your email list is to make sure that people don’t unsubscribe. If you start to notice an increase in unsubscribes, it might be because people are overwhelmed. To combat this issue, you can offer a light subscription or even different leveled plans. The idea is to try and keep subscribers on your list, even if they aren’t receiving your entire lineup of emails.

If you want to start generating great results with your email, then you need to put in the time and effort to build a great list. These four strategies are a great way to get more email subscribers.

4 March 2020

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I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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