Launch. Grow. Thrive.

Tag: Marketing Strategies

  • Your Packaging Is So Important – Here’s Why!

    Your Packaging Is So Important – Here’s Why!

    When you walk into a supermarket, your eyes are drawn by the bright colors of the packaging. No matter which aisle you tend to walk down for your shopping list, you will take notice of the packaging and food that looks good – it’s what prompts you to buy it in the first place. If you don’t think that your packaging matters, then you may be setting yourself up for complete failure. 

    The packaging of your product is not just a bag or a wrapper: it’s your brand and the message that you want to send out to the world. If you do make products to be sold on the shelves, you need to ensure that you stand out with incredible pet food packaging so that you beat out the competition. Some people would argue that the packaging is just as important as the product it holds – and those people would be right! So, we’ve got some of the clear reasons that tell you that your packaging is important.

    1. You Stand Out. Whether it’s pet packaging or paper bags that are branded for fruit and vegetables, you will stand out from your competition if you have the right packaging. It’s all about grabbing the attention of the customers and looking better than the competition. If your packaging is interesting, clear in ingredients and instructions and bright, people will take notice and pay attention.
    2. Swaying Customers. Did you know that the color of the packaging that you design is going to be an important piece of the consumer puzzle? The color is going to be what people notice first, and if you ensure that you have the right color language, you can convey the message that you want to convey to the customers that you want to appeal to. The packaging shape is just as important, too, as that can capture the attention of the audience.
    3. It’s A Marketing Tool. Your packaging is going to play a part in how you market your business to other people. You need to consider the way your packaging is marketed to others, and it’s wise to consider how your product packaging and logo look to the outside world. You don’t want to choose packaging that doesn’t reflect your brand message.
    4. You’ll Be Recognised. When you consider your favorite brands, their logos will pop into your mind the moment you think about their brand names. You know that your name needs to convey an image to customers, and the packaging you choose is going to have the ability to get customers to recognize you and what you offer.

    Packaging envelopes everything about your product and your brand, so ensuring that you have created your packaging to maximize the way people view you is so important. Your brand deserves to be seen and with the right thought put into it, you will be able to pull in the customers and impress your clients, too. Keep in mind what you want for packaging shape as well as colors, too!


  • Does Direct Mail Still Have A Place In Today’s Digital World?

    Does Direct Mail Still Have A Place In Today’s Digital World?

    As a business owner, you will undoubtedly spend much of your time looking for fantastic new ways to market your brand. Much of your marketing efforts will likely be online, either through your website, other websites, or social media.

    You might have thought of conventional offline marketing methods like direct mail. But, you’ve perhaps decided it might be a waste of your efforts and marketing budget. The thing is, direct mail still has a place in today’s world. Here’s why you should always consider it:

    An excellent ROI (return on investment)

    The first point to consider is that direct mail has an excellent ROI. According to the Marketing Charts website, direct mail has an ROI of 29%. Another interesting statistic is how social media only has a one percent lead on direct mail when comparing ROIs!

    If you also look at the other marketing methods, direct mail offers quite an attractive ROI in comparison. For example, paid search marketing is only 23%. If you’re still not convinced, there are many other reasons you should be considering direct mail marketing.

    Not everyone uses the Internet

    Despite how Internet access is available to most households and businesses, it’s important to remember that not everyone is online. Some people may choose to lead an offline life and forego digital technology, while others may live in rural areas with no Internet access.

    If you only base your marketing efforts on the online world, you risk alienating a large swathe of potential customers. That’s a big reason alone to incorporate direct mail campaigns into your marketing plans!

    You don’t have to do it alone

    Navigating various concepts, printed media, and audience targeting can be daunting for many entrepreneurs. Especially those with little time to devote to the cause. The good news is you don’t have to launch any direct mail marketing campaigns by yourself.

    Companies such as Action Mailing & Printing Solutions offer businesses plenty of practical help such as fulfillment services and, of course, printing. And even the USPS offers customized direct mail campaign services.

    Direct mail and online campaigns work well together

    You might not realize it. But, direct mail and online campaigns can complement each other and work well together! How can such collaborative marketing work well, you might be asking yourself?

    One example of what you could do is send a mailer out to existing customers and potential new ones. The mailer might have a discount code in it that people could use on your website to take advantage of a special time-limited offer.

    You can track direct mail results

    Some people would argue that direct mail isn’t something that offers trackable results. The thing is, there are a few tricks you can employ to identify new customers from your direct mail campaigns.

    For instance, you could use a company like Avoxi, Answer or Jam to create a ‘virtual’ phone number that you can use for your next direct mail campaign. The number would simply divert to your main office number, or whatever telephone number you wish.

    Providers of virtual telephone numbers usually provide detailed reporting statistics, so you can measure how many people have called because of your mailers.

    So, isn’t it about time you incorporated direct mail as part of your marketing campaigns?

  • How To Be Better In Digital Marketing

    How To Be Better In Digital Marketing

    Let’s face it; if you run a modern business, successful marketing must be a priority. Without customers, your venture is destined to fail. The million-dollar question, then, is “how can I be better at digital marketing?”

    In truth, building a comprehensive strategy that’s destined to succeed is probably a lot easier than you think. Here’s how your marketing efforts can become everything you want them to be.

    Be Visual

    In modern marketing, you only get a few seconds to capture a consumer’s attention. So, visual methods, such as video content are ideal. It piques their interest with greater results while users retain far more info too. So, you make a bigger and longer-lasting impact as a result. Visual content, which extends to photos, also removes language barriers. They say a picture paints a thousand words, and this is one of the best ways to ensure your business says a lot in the least amount of time.

    Be Optimized

    Optimization is a key term in business, and not only in relation to SEO. Thanks to modern tech features, it is possible to keep adapting strategies to gain the best results from the target market. PPC is one great example where automation scripts for advanced Google Ads users can work wonders. Not only does it save you time and effort, but it enables you to gain more leads for less money. The cost-effective approach to more sales is a guaranteed recipe for success.

    Let’s face it; if you run a modern business, successful marketing must be a priority. Without customers, your venture is destined to fail. The million-dollar question, then, is “how can I be better at digital marketing?”

    In truth, building a comprehensive strategy that’s destined to succeed is probably a lot easier than you think. Here’s how your marketing efforts can become everything you want them to be.

    Be Visual

    In modern marketing, you only get a few seconds to capture a consumer’s attention. So, visual methods, such as video content are ideal. It piques their interest with greater results while users retain far more info too. So, you make a bigger and longer-lasting impact as a result. Visual content, which extends to photos, also removes language barriers. They say a picture paints a thousand words, and this is one of the best ways to ensure your business says a lot in the least amount of time.

    Be Optimized

    Optimization is a key term in business, and not only in relation to SEO. Thanks to modern tech features, it is possible to keep adapting strategies to gain the best results from the target market. PPC is one great example where automation scripts for advanced Google Ads users can work wonders. Not only does it save you time and effort, but it enables you to gain more leads for less money. The cost-effective approach to more sales is a guaranteed recipe for success.

🌐 Global Growth Starts Here 💻 [Learn More] | 🚀 Expertise to Launch & Grow 🧩 [Book Sessions] | 💫 Be Part of Nifty 🌿 [Visit Site]

🌍 Start Here |👩🏾‍💼 Hire | 💻 Services | 🧠 Advisory | 🛒 Store | 🤝 Reach Out

I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

👉 Grab your Nifty copy via Amazon: 🇺🇸 US | 🇬🇧 UK | 🇩🇪 DE | 🇫🇷 FR | 🇪🇸 ES | 🇮🇹 IT | 🇳🇱 NL | 🇵🇱 PL | 🇸🇪 SE | 🇯🇵 JP | 🇨🇦 CA | 🇦🇺 AU🖱️ Visit the Novel page.

Copyright © 2025 All rights reserved | 👩🏾‍💼 LenaBenjamin.com | 🔒 Privacy | 📜 T&Cs