Launch. Grow. Thrive.

Tag: Marketing Strategies

  • Benefits of Using CRM for Marketing

    Benefits of Using CRM for Marketing

    CRM can really help you with your marketing, which is pretty exciting for marketers. Let’s look at just how a CRM system can help you to be more effective with your marketing and turn up the sales.

    1 Access to Lead Information is Readily Available

    When a CRM system is working right, the sales and marketing are completely integrated. This makes the lead intelligence immediately accessible to the marketers. All of the data is easily accessible and it’s all in one place. So whatever marketing software you are using, because it’s integrated, your sales team just adds the information in your CRM system, and they will have access to all of your information as well. However, marketers will have better lead information through CRM, because much of the lead intel is gathered in the CRM system not the marketing software. Information can be constantly added as sales team members learn things about the customer. This will mean anyone dealing with that customer will have the whole picture and that makes it easier to target marketing campaigns far more effectively.

    2 It Helps With Pipeline Prioritizing

    CRM gives you full visibility of the sales pipeline and it also assists you in prioritizing who you are going to email or call first. You never have to miss an opportunity. When both the sales and marketing departments have access they can identify the fields that will be important to them and use a lead scoring system or sifting system either will work. It give both marketers and sales staff power to make the most out of the best opportunities and to search the pipeline for leads that are at a specific stage in the buying cycle.

    3 Sale and Marketing Align Better

    CRM won’t solve your sales and marketing alignment problems but it does make it better. Each month both departments have numbers they need to meet and if both teams are working in the CRM system that is integrated with your marketing software, it becomes quick and easy to assess the progress of both teams as well as identify and problem areas. Reports can be generated for management in no time at all. In addition, if marketing is meeting their monthly goals, they can assess whether these leads are filling the pipeline.

  • Why Curb Appeal Matters

    Why Curb Appeal Matters

    First impressions matter most. This is one concept that many homeowners trying to sell their homes and first time property investors trying to sell or rent property fail to understand. Curb appeal is the first impression when it comes to a house. This is the place that you as an investor or seller want those driving buy to think of as home. For this reason you should pay careful attention and spend some degree of time and effort making the outside of the home inviting and appealing to potential buyers or renters.

    One of the first things that people will notice is crumbling paint and bland or tired and faded colors on the exterior. Vinyl siding is often inviting because it is easily cleaned and reinvigorated. It also happens to be fairly low maintenance, which often appeals to buyers and renters alike. There are those however who will argue that siding detracts from the potential personality of a home. To each his or her own in this as it is a personal decision on behalf of the buyer and the seller. Regardless a clean and crisp paint job or siding makes a much better impression than an apparent state of disrepair. 

    Remember those first impressions are important. If the outside of the home is rather unimpressive potential buyers are quite likely to discover the diamond that is the inside of your home. Another thing you can do to add curb appeal is to plant low maintenance flowers and plants around the exterior of your home. You do not want to invest in plants that require constant care nor do you want to seriously invest in plants that are going to grow out of control and look unwieldy. At least you do not want to plant these around the exterior of your home that is facing the road. Bushes and climbing vines do well in many cases along fences that surround the property however or as a dividing privacy line between your property and neighbouring properties.

    If you live in an area that isn’t conducive to green grass you may want to consider some sort of hybrid that can thrive with less water or choose some form of landscaping that doesn’t rely on large open patches of grass in order to be beautiful such as xeriscaping then that is quite probably a wise idea. The point is to make the house as attractive on the outside as you hope those viewing the property will find the inside. 

    Another thing to keep in mind when making the upgrades is to clean the sidewalks and driveway if it is concrete. It is amazing what a high power pressure washer can do to your sidewalks, driveway, and/or front porch. Don’t stop there however; take the time to make sure your doors and windows are clean as well. These little things often make the biggest impression. If you care properly for the exterior of your home and keep it nice and shiny chances are (in the buyer’s mind) that you will have taken the same care of the inside of the home that they are quite possibly now considering.

    Taking the extra time to ensure that the outside of your home is attractive to buyers can translate into higher and quicker offers than neglecting the essential real estate between the front door and the curb. Do not overlook this powerful piece of advice and you should enjoy a little more success in your efforts to sell your home or investment property.

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  • 4 Ways to Sell Your Home Faster

    4 Ways to Sell Your Home Faster

    Even though it’s currently a seller’s market, some homeowners are still struggling to sell their properties. And their inability to sell is not for a lack of trying. If you’re currently looking to sell your property, and need help with getting it sold very quickly –we’re talking an average of 37.5 days on the market, then the tips in this article can help you. 

    Declutter and Clean the Property

    While you can sell a property without necessarily cleaning it or getting rid of the clutter, the reality is you’ll lose money on the sale. This is because buyers have to see the potential first, and not everyone can. 

    So, if you’re unwilling to clean it out, probably because you have a lot of stuff, be ready to take a major loss from the sale. However, if you can clean it up and remove all the junk, it’ll help the buyer see what the space looks like and imagine with it’d be like to live there. Plus, you can easily charge $10k to $20k more.  

    Stage the Home Properly

    Staging the home is an incredible way to engage the potential buyer’s imagination. On average, staged homes sell faster and at a higher price than mere open spaces or clean homes without any appearance of a living arrangement. 

    So, hire a staging professional and let them handle this for you. Or talk to an interior décor expert and let them decorate the home for the sale. You’ll make your money back as you’ll be able to charge the buyer more, particularly if the interior décor person does a great job.   

    Take Excellent Photographs

    Can you sell your home with pictures taken on your iPhone? Sure you can. But there are two problems with that: you probably won’t get the right angles and your camera may not render high-quality pictures online. 

    So, what’s the solution? Find someone with experience in professional photography for real estate listings and let them handle that. Real estate photographers are professionals who understand how to take the best pictures of your property. You’ll fare much better with pictures taken by professionals than with regular photos.

    Fix Any Possible Issues

    A malfunctioning tap or broken heater doesn’t do you any good. The same goes for anything that’s problematic or damaged, really. If there’s anything that needs fixing, get them repaired. 

    And no, a cosmetic solution won’t do either. Buyers who tend to move forward often engage the services of a property inspector to check the state of the property. And most times, they are very thorough in their assessment of a property and unbiased when writing their reports. 

    Long story short, your home will not sell fast if there are major damages. And even when you declare those issues, it will reduce the value of the offers that you’ll get. It’s just much easier for everyone if you fix all necessary issues on the property before listing the home. 

    Finally, get the home listed with realtors and agents. They can get your home more exposure through their marketing. This will help the home sell much faster.


  • Marketing Strategies You Should Keep On Using

    Marketing Strategies You Should Keep On Using

    Marketing strategies are changing over time, and businesses have to keep up with the latest trends. If you want your business to grow, you must keep on top of these changes.

    While it can be quite strenuous to identify what marketing strategy will work for your business, ensure you stick to it once you do. Only change or adjust when need be! With that, here are some marketing strategies you should continue using for a successful business.

    Outsourcing Digital Marketing Services

    Outsourcing is a good way for small businesses to get an edge in the market. This is especially important when you are just starting and don’t have the time or resources to do it yourself. Therefore, it is imperative to make sure you are outsourcing your work to the right people.

    That means more than just making sure they have a good resume and portfolio samples on their website. You need someone who knows what they are doing because that will result in better content for you, which helps bring in traffic.

    You also want them to be professionals who are good at what they do because otherwise, you may end up with a lot of fluff and filler content. While at it, you may want to consider WebX360.com. They have some of the best e-commerce services for small businesses.

    Price Your Products Affordably

    Your customers will often consider the price of a product when deciding whether or not to buy it, especially if you are in direct competition with another company selling similar goods for less money -consider seeing what competitors are charging and pricing accordingly.

    This is also important because even if someone likes your product, they may not be willing to pay the high price for it, even if there are no other options. It would help if you considered your target audience. For example, if you want most customers, keep prices low. If you are looking for niche buyers who can afford higher-priced items, go ahead and price them accordingly.

    Maintain High-Quality Products 

    Creating a digital product that doesn’t meet high standards can be the death of your company. Make sure you create good products and maintain them to ensure they continue selling well.

    Please don’t neglect the product after getting created. You need to continually improve and update your content or digital products to remain relevant and work well within their industry. Customers won’t buy a poor-quality item twice!

    Package Your Products According to Customer Satisfaction

    Don’t package your products according to what you want, but rather how satisfied the customer is. The customer is the one buying your product, and you should always prioritize their satisfaction.

    It’s better to make a few customers happy than it would be to lose them all because of poor packaging or delivery time. By prioritizing customer satisfaction, they will come back for more orders in the future. This way, you’ll build up long-term customers that will keep buying your products.

    It is important to note that you can not use all these marketing strategies at the same time. The best way to use them would depend on each business, target market, and other variables in their industry.


  • 3 Effective Business Marketing Options

    3 Effective Business Marketing Options

    Getting your business, product, and brand in front of the right people is one of the most important aspects of business success. After all, you won’t make your sales target if the people in the demographic you are looking to attract don’t know you are out there. Fortunately, there are many effective ways of making sure this happens. Keep reading to find out what they are. 

    Paid Advertising 

    Paid advertising is also a wonderful way to market your business effectively. There are several options to consider that come under the paid advertising umbrella too. The first of these are TV, Radio, and print adverts, which despite the rise of other alternatives, remain popular and effective with business, even if they are one of the most expensive options. 

    Then there is PPC advertising which is a type of search engine promotion that ensures your company’s search engine result is shown above all the others. Thereby giving it an advantage and prime position to be used by a customer. This method is known as PPC because you pay-per-click that is every time that someone clicks through on your link. 

    Last, of all, another form of paid advertising that your business may wish to use is targeted internet marketing or programmatic display advertising as it is also known. White label programmatic display advertising uses software to match your message with the right demographic, making sure that your advert is displayed in front of someone that is most likely to be interested in your product. Something that means each advert maximises its chances of becoming a conversion and so helps you sell more stock.

    Point of purchase marketing 

    Another smart way to market your business products is to demonstrate just how effective they are to a captive audience and encourage an impulse buy. Of course, what we are referring to here are point-of-purchase displays or POP marketing which can be hugely effective. 

    In particular, creating the most eye-catching products displays can go a long way to confirming those sales. Not to mention adding coupons to your product that increases value for your buyer and encourages them to add to their purchase. 

    Social Media 

    Last, but definitely not least, we have social media marketing. Indeed social media marketing is probably a vital aspect of your business because of all the benefits it provides such as increasing brand and product awareness, as well as boosting your SEO. 

    However, companies that are most successful with social media marketing take it just that step further to maximise the outcomes involved. For example, this may mean that instead of only creating content that people want to share, you go that extra step to create a community online that is linked to your brand. One where people can meet, connect and communicate with those with similar interests. Indeed, studies show that by building a strong community around your brand, you can expect far more loyalty from your customers, with some even taking on the role of evangelising and spreading the good word about your products themselves. 

  • How to Make Your Marketing Efforts Go Much Further

    How to Make Your Marketing Efforts Go Much Further

    Marketing is a crucial part of any business, and it can be difficult to know where to start. If you’re trying to figure out how to grow your company’s revenue, then this blog post will help! We’ll cover five ways that you can make your marketing efforts go much further – more quickly than people think.

    #1 Start with the basics

    The first thing that you should do is make sure that your business has a professional website. If it doesn’t, then this will be the first sign to customers and clients alike that you are not very serious about what you’re offering them – so take care of this immediately!

    Next up, think about how much time you spend on social media every day. Most businesses could improve their efforts here by at least 50% if they tried harder or had more people working in each area; for example, schedule regular posts on Facebook rather than just replying when someone comments there.

    #2 Utilize SEO

    SEO – or Search Engine Optimization – is something that most people don’t think about when they’re trying to market their business. However, it can be a great way to ensure that your website and all of its content show up in search results for the keywords and phrases you want people searching for! 

    #3 Know Your Customers

    Make sure that you know exactly what your customers want from you and how they feel when they’re interacting with your business. You can do this by utilizing ai software from People AI to do just that!  If there are problems, then try to fix them; if things could be better for the people who buy (or might buy in the future) from you, then make sure that it is!

    You can do this by surveying your existing customer base or running focus groups where people share their thoughts on buying certain products or services at different price points. Just imagine what would happen if Apple ran out of stock every time someone wanted an iPhone XS.  They wouldn’t sell many phones, right? So instead, let’s look into doing some research, so we don’t run into any like this again.

    #4 Utilize your data analysis tools

    Data analysis tools can be incredibly useful in helping you to make your marketing efforts go much further. There are many different kinds of insights that these kinds of tools provide, and it’s worth looking into them if you’re not already doing so! 

    Google Analytics for websites gives you an idea about how people got onto your site (e.g., via organic search or paid ads) as well as what they did while they were there (e.g., viewed certain pages). If their behavior was positive, then this will encourage others who look at the data with similar views; however, if most visitors leave after viewing just one page – say “our products” instead of browsing around all pages within a product category – then this implies that something is wrong.

    The Google Ads platform is a great way to target potential customers and clients with the keywords and ads which they’re searching for. You can set up conversion tracking as well; this allows you to see how many people came from an ad, what keyword(s) was used, and whether or not those visitors went on to buy something!


  • Top Marketing Strategies To Use In The 21st Century

    Top Marketing Strategies To Use In The 21st Century

    If you are just starting your business or have been doing it for many years you need to always be on top when it comes to marketing. Marketing can be the best thing ever if you get it right from the start. If you fail to market and advertise your business then you won’t really be getting the traffic to your site or shop. 

    Here are four different marketing techniques you could try. 

    Video 

    You might think of video marketing as recording a video using an old school video camera. It is a common misconception and videos can be recorded on phones these days and uploaded to the internet in seconds. You can record a video for your website explaining who you are, what you are about, and what types of products or services you offer. 

    Video marketing has become one of the best forms of marketing in the 21st century. You can even use apps such as TikTok nowadays to record different styles of videos. You can add videos to your social media or advertise on sites such as youtube. 

    Flyers

    You might think flyers no longer exist, however, they do. They can be really convenient to hand out to people and place in popular places such as cafes. Flyers are a form of marketing that won’t cost your business the earth. You can get them produced in bulk so you get more for your money. 

    If you are wanting to get customers of a certain age to become interested in your brand then you can give out flyers in the street or you can send them in the form of email marketing. You can attach your flyer to an email and send it out in a mass marketing attempt to get customers to your site. There is a great way to gain custom from flyers by using direct mail marketing. This includes sending out a flyer with an enticing idea on, such as win $100 to spend in store. 

    Over the years, direct mail marketing has remained a top marketing pick, even when many consider digital marketing the new holy grail. Direct mail marketing offers a personalized touch that digital channels often miss out on. People will likely be interested in your product if you tailor messages and appealing visuals on your flyers. You also have an opportunity to increase leads who could become loyal customers.

    Social Media 

    Social media has become an amazing way to market your business. You can create content to list online to gain interest from your followers. If you add a post to your social media site then your followers can share this to their friends and you can get more customers this way. They may even turn into returning customers who buy from you over and over again. 

    There are so many sites you can advertise on these days, including instagram, facebook, and twitter. Getting knowledge of your site and services is the best way to gain traffic. 

    Google

    Finally, you can use the help of a well known search engine. Google can be your best friend when it comes to marketing. You can buy the ad services and be placed at the top of search engine sites when people search for a specific topic. Being at the top of the list will get people interested in your business and they may even buy your items when they visit your site. 

    You will have to add the costs of this into your budget as it may work out to be too much for your business if you are just starting out. 

    We hope you found this article helpful and it gives you some idea of different marketing strategies you could be using. 

  • How To Run Effective Marketing Campaigns

    How To Run Effective Marketing Campaigns

    When you know how to run a business, you will know that you need to utilize marketing strategies to boost sales. Your marketing strategies are what engage customers and entice new ones in. When you are working on a marketing campaign, here are some things to consider to maximize its results.

    Use multiple platforms

    When you are working on a marketing campaign, you will want it to reach as many customers as possible. To do so, you will want to use multiple platforms. For instance, you might have customers that do not use the internet. Thus, you will want to reach them in other ways. 

    Using banner systems can help boost the marketing reach of your business. If you often rely on online marketing to entice new customers, then by using another means of marketing, you will be able to reach more customers. 

    Know your audience

    Speaking of reaching more people, it is also beneficial to focus on your main audience. You can target specific audiences on social media through paid posts. 

    Using a paid marketing service on social media, you can specify which audience you want to reach. Therefore, to maximize the results of your social media campaigns, ensure to target your main audience that uses social media. For instance, if you are a brand that sells women’s clothing, then target women in specific to maximize its results.

    If you do not know your audience, then assess your sales will help you identify them. When a customer completes a purchase, it can help to ask them to set up an account. In the account, they can let you know their age, location, and gender. Thus, you will be able to identify who your customers are and who make the most purchases. 

    Start small

    If you are starting off in marketing campaigns, then it is a good idea to start small. This will allow you to identify their success and where you could improve. If you decide to spend your entire budget on a marketing campaign with no experience, then you might not attain the results that you hoped for. Thus, you will have wasted money. 

    By starting small with your marketing campaigns you can identify which platforms are most effective and offer the most results. Then, you can spend more money when you are confident in your approach. 

    Measure your results for the future

    Speaking of starting small, when you do so it is beneficial to measure the results. When you measure your results, you can use these for future improvement. 

    When you identify your marketing campaign’s strengths and weaknesses, you will be able to change your plan of action for next time. For instance, if you realize that posting on multiple platforms provided you with great results, then do this for the next campaign. If you find that using plain text wasn’t engaging enough, then use this lesson to use multimedia for the next campaign. It is all about trial and error and measuring results will help you master your marketing campaigns and make them as effective as possible.

    12 -Point Check List For Building An Online Business

  • Making Your Zoom Events More Engaging

    Making Your Zoom Events More Engaging

    It is very important that you make your Zoom events as engaging as possible. This will really help to keep your audience focused on your event and stop them from either losing interest or worse still leaving the event.


    There are lots of ways that you can increase the engagement of your Zoom meetings and webinars. In this article we will cover the most widely used methods that are proven to be effective.


    We would always recommend that you plan and test your important Zoom meetings and your webinars. People will be able to detect that you are disorganized very quickly and they will not be impressed with this and are likely to switch off. Remember that you will probably be battling against your audience checking their phones and doing other things rather than concentrating on what you have to say.

    For a list of events and webinars to attend visit empowerbusinessclub.eventbrite.com

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    Use Screen Sharing in your Events
    It is best to break up your Zoom event with some screen sharing sessions rather than just have you on video talking. You can share your screen to show presentation slides to get your points across and also show your audience how to achieve something using web pages or applications.
    Sharing your screen is a very easy thing to do and you can even pause it while you are getting something else ready so your audience doesn’t see you fumbling around on your computer. Have web pages and applications already open as there is nothing more boring for your audience than watching things load on your computer.

    Make use of the Annotation Tools
    Zoom provides some great annotation tools so that you can add comments, drawings, arrows, underlines and other things to your screen. This is a great way to break up boring presentation slides and you can even annotate web pages and anything else that is appearing on your computer screen.
    Practice using the annotation tools before your event. You are going to lose your audience if you have to spend time figuring out how to make annotations. Although the annotation tools are pretty simple and intuitive it is always good to learn how to use them first.

    The Zoom Whiteboard
    Using the Zoom whiteboard is another good way to increase engagement. You can ask your audience for ideas about something and then add these to the whiteboard for all to see. It is possible to set your meeting up so that the participants can add to the whiteboard as well.
    Again you need to learn how to use the whiteboard feature properly before your meeting or webinar. It is going to look very unprofessional if you launch the whiteboard and have no clue how to use it.

    Questions and Answers
    Something that we always recommend you have in your webinars is a question and answer session. You can use this in group meetings as well. It is possible for you to allow participants to just ask their questions or type them using the chat facility.

    If you have a large audience then the chat facility is the best option. The questions are stored so that you can address them at the end if you want. It is also possible for you to ask all of your participants a question using chat. You can reward the fastest or best answer for example to encourage participation.


  • Easy Ways for you to Correct a Marketing Strategy that is Failing

    Easy Ways for you to Correct a Marketing Strategy that is Failing

    No entrepreneur has a perfect campaign. Even if you are a highly experienced marketer or business owner, you can’t dial things in until you have enough data to truly inform your campaign. Let’s say that you have a strategy, but it is failing. You may not be able to see the results that you have predicted, and your ROI may be negligible or even negative. If this sounds like you, then you may not want to throw in the towel on the strategy you have chosen. This is understandable, as you may have invested a lot of time and effort into the plan. That being said, you can’t hope to carry on as you are. If you do, then you may find that you are simply not able to achieve the results you set out for.  Take a look below to find easy ways for you to correct a marketing strategy that is failing.

    Give it some Time

    Strategies such as SEO can take a very long time to start working for you. If you are investing in your image or if you are relying on inbound channels, then don’t get discouraged if you have only put in a few weeks of effort. Some strategies that can include PPC advertising, should begin working right away. You can also make adjustments based on this data as well. If you are working on a long term strategy then you may want to give your campaign more time to develop if you can.

    Differentiate

    The world of marketing is truly competitive. This is especially if you look at content marketing or even social media. There are thousands of brands out there who are all competing for that number one slot. If you find that you are saying the same things that your competitors are, then you will certainly falter. Correct this by trying to say something unique that only your brand is able to put out there. If you can do this, then you will surely cut through the noise.

    Make a Valuable Offer

    All forms of marketing tend to target some kind of interaction as the end goal. This could be buying a product or it could be even getting a visitor on your site. If you want your visitor to take this action, then you need to give them something valuable. This could be an affordable product, or it could even be a gift. Other times it could be an eBook. Of course, if you want to reap the benefits of your marketing then you can easily use social media to your advantage. You can invest in a private social network if you want to try and get the biggest results.

    Retarget your Audience

    Targeting a generic audience may seem like a smart choice if you want to get a higher return. After all, you will be able to reach way more people. That being said, it’s usually far better for you to target a smaller audience if you can. Take a step back and readjust your messaging. If you can do this, then you will soon find that you can make a huge difference to your campaign.

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