Launch. Grow. Thrive.

Tag: Online Business

  • Introducing a Revolutionary Online Platform to Create Internet Ventures

    Introducing a Revolutionary Online Platform to Create Internet Ventures

    From Startups to Small & Mid-Sized Businesses will Develop their Online Businesses 

    Lena Benjamin, Founder and Consultant of Empower Business is pleased to announce the launch of yet another online platform “Empower Business Club”, after two successful platforms earlier to this. This online membership platform has been created to empower new and existing entrepreneurs to create self-made internet ventures. Applicable for  B2B entrepreneurs, startups, small and mid-sized businesses, this platform can be used to develop niche opportunities.

    There is no better time than this for a platform such as Empower Business Club to be introduced; in a time where it is very important to create innovative ways and opportunities to do business and provide services to clients online.  By making the best use of technology and the internet, members of this club can have complete leverage on the opportunities presented. Lena Benjamin who has already created two successful online platforms finds this the best time to provide yet another excellent, efficient and a practical platform to a membership community. 

    Members who are new and existing consultants, coaches, freelancers, bloggers, influencers, writers, lifestyle business owners etc. can benefit from this membership. They will learn how to increase the monetization of their products and services digitally; and create new online brands that provide financial opportunities. Lena says “Starting Empower Business Club as an online membership platform to empower others to take action and progress online was a no brainer for me. With the “new normal” of having to use the internet more and more, the need to be free to work from anywhere, plus my past online business experience, it is a win-win-win opportunity which is incredibly satisfying”. Lena and her global team also offer virtual consultancy solutions and coaching online to empower service-orientated professionals with their new internet venture.

    To access Empower Business Club and its 8 benefits, cancel anytime opportunity visit EmpowerBusinessClub.com for more information about getting started.

    About EmpowerBusinessClub.com 

    Empower Business Club was started by Lena Benjamin, an MBA graduate, online platform creator,  keynote speaker and an entrepreneur with over 20 years of multifaceted startup and business experience across niches including and not limited to eCommerce, education and training, real estate, membership firms, and corporate consultancy. Empower Business Club is where entrepreneurs and businesses build their online brands, take action and progress.

  • How to Teach Event Planning

    How to Teach Event Planning

    There are many different sides of event planning and if you have been successful with event planning throughout your life then you may go through your life wondering why so many other people have trouble with it. If this is true in your case then you may just have to start considering yourself “gifted” and create an event planning company of all your own! There are many advantages of creating an event planning company, but the main one is that you’ll be essentially working for yourself. Even though realistically your business will have clients, you will be able to keep all of the profit you make. Furthermore, many event planners that market themselves as a huge business oftentimes will make a great deal of money when planning a wedding or other large, public event!

    On the other hand if you cannot handle everything in your event planning business by yourself then one option you may want to try is to take on an assistant. Of course, you will more than likely have to teach the person everything that you know and have learned about event planning itself, but using an assistant throughout your job could easily take a big load off of your shoulders! Here are some important guidelines, though, if you absolutely have to teach event planning to your assistant or another person, though:

    The Customer Gets What They Want

    Even though most businesses use this slogan as their motto, event planning specialists really have to do what is necessary so that their clients and customers get what they want. After all, the customer is the one coming to them for help and chances are that they simply don’t know where to find the right tools that they need to plan an event. Additionally, restaurants are the most popular stores for saying that the customer is always right and should get what they want, but everyone knows that oftentimes this rarely happens! For this reason, though, event planners and their assistants must do everything possible to make the client comfortable and confident in their decision of choose them as an event planning specialist!

    Organization Skills

    Right below the issue of customer service are organizational skills. There is literally no event planning specialist without superb organizational skills and with all the dates, occasions, and events they have to plan organizational skills should be at the top of their list. Event planning assistants, though, too have a responsibility to organization. Whether it is simply showing up on time or making sure that all the event props are set into place at the appropriate time, organization is important for everyone who gets in the event planning business!

    There are plenty of other skills, of course, that are important to an event planning specialist that must be passed off to their assistant! All event planners, however, usually have organizational and people skills, which are two crucial elements of the personality of an event planning professional so that they are able to succeed with all their clients!

    If you are an event planner you could systemize the process into an online course or consultancy package which you could sell to other niche event planners for a recurring income. Sound like a great opportunity where you do something once and then get paid while you sleep? We can help! you can either join EmpowerBusinessClub.com to empower your new internet based business or you can get us to do all the work for you! Check out the Virtual Consultancy. 

  • Video Coaching Enables You to Connect Personally while Earning Passively

    The first time that I recorded a video, I wasn’t all that happy. At least, I did not look happy. Deep down inside, I felt really good. However, the problem is there was such a strong disconnect between how I was feeling inside and the verbal and nonverbal signals I was giving out when I was shooting my video.

    To make matters worse, I read through fifty minutes worth of materials until I realized that I looked like a stick in the mud. I had to eventually erase that video. Talk about a waste of time. Talk about a waste of effort. Talk about disappointment.

    That sad episode really clued me in on the need to connect personally with my prospective audience. I made it my mantra to connect personally with people I am trying to reach. I’m not just saying this. I’m not just going through the motions. I’m not just telling you that I realized that connecting personally is important. I’ve gone beyond that.

    When I look at myself in the mirror as I practice my video speech, I make sure that my body language, my facial expressions, the way I move my hands and my body as well as the speed of my speech all line up to provide the right message.

    What is the right message? It’s all about openness, understanding and curiosity. In other words, you are the coach. You are the guru. You the teacher and you have to project all these positive emotions so your viewer will not only view you as authoritative and as somebody who knows what he or she is talking about, but would also view you as an ally.

    That’s the kind of mindset you want them to develop. You want them to look at you as part of the solution instead of the problem. You want them to look at you as somebody who stands head and shoulders above everybody else.

    While everybody else is talking the same way as your high school teacher or college professor, here you are talking like a flesh-and-blood human being. Who would you rather learn from? I thought so.

    Video coaching is the key to connecting with people while earning money passively. I love this part because if you do a really good job expressing your personality and your willingness and eagerness to help people through your expert knowledge while at the same time recording that message, you are able to earn a passive income.

    Think about it. You write the video script once. You shoot the video once. However, every single time somebody signs up for a membership on your video course website, that’s right. You earn money.

    It’s not unusual for people to earn six figures off videos they recorded several years ago. Talk about passive income. You may be asleep or you are traveling all over the world, and the money keeps coming in. What’s not to love?

    To get the inside scoop on how to set up a truly passive online coaching business, click here

    Let’s have a virtual discovery chat, schedule  your free consultation via lenabenjamin.com/schedule

    Empower Action, Grow Brands & Make Money From Internet Ventures Created & Owned By You. Claim Your Free 7 Day Cancel Anytime Trial or Refer & Earn Opportunity at EmpowerBusinessClub.com

  • Marketing Your Business Online

    Marketing Your Business Online

    If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

    The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

    https://youtu.be/DjHhV99_-UI

    Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

    This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

    Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

    If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.

    Let’s have a virtual discovery chat, schedule  your free consultation via lenabenjamin.com/schedule

    Empower Action, Grow Brands & Make Money From Internet Ventures Created & Owned By You. Claim Your Free 7 Day Cancel Anytime Trial or Refer & Earn Opportunity at EmpowerBusinessClub.com

  • How to Make Money Creating a Content Filled Website

    Are you looking for a relatively easy way to make money writing articles? If so, you should consider developing your own content filled website. Despite popular misconceptions, you do not need a product to sell to make money online take a look at lenabenjamin.com/shop as an example. Instead, you can offer information. This information generates income by way of advertisements. Since many people use the internet to research, whether it be for a school project or for advice, there is a lot of moneymaking potential.

    The first step in creating a content filled website is to create a plan. What do you want your website niche or theme to be? While it is important to choose a topic that is profitable or at least in demand, you will want to consider your likes and dislikes. You will find it easier to make money and write articles on a topic that you feel passionate about.

    Next, you will want to brainstorm. Envision your website, such as how it is organized or what articles you want to have posted. You should create an outline of the topics you want to cover. For example, if your website has a prom fashion theme, do you want to have separate sections for hair, dresses, and makeup? What specific articles do you want to write? Typically, you should have one article per page.

    Speaking of those articles, you may want to create a short outline for each article. What do you want to tell your readers about? In keeping with prom fashions, you can write an article that shares tips for prom dress shopping online. Points that you may want to cover could include checking size charts, looking for free or discounted shipping, or tips for comparing prices. An outline can help you stay focused.

    Next, it is time to start writing your articles. When doing so, you want to get your point across, but don’t ramble or make them longer than needed. Of course, it is important to inform your readers, but you may want to leave your articles with an open ending. Your readers will want to be well-informed, but you also want to leave them looking for a little bit more. This is what will result in clicks for your advertisements.

    Proofread your articles and then proofread them again. Even if you have access to spell check and grammar check, there are no guarantees that these are right. As for why proofreading is important, an error free website will stand apart from the competition.

    Once you have finished writing all of your articles or at least started writing them, purchase web-hosting and a domain name. This, however, is when you may start to worry. If you are unfamiliar with HTML, you can still make money with your articles. Look for web-hosting companies that give you access to free website building programs.

    Once your web-hosting account is up and running, decide on a design or theme. This is easy if you are using a website building program, as they are laid out for you to choose from. When making your choice, remember that cool, isn’t always the best approach to take. Your website should be professional, attractive on the eyes, and easy to read.

    As previously stated, your content filled website can make money through advertisements. Get started with Google AdSense. You are paid for each click your advertisements receive. As long as you have quality and unique content on your site and it is not adult in nature, you should be approved. If you are denied, review their terms of service to make the necessary adjustments. Add the advertisements to your website. Do not worry, doing so is easy and explained in a step-by-step process.

    You can also use affiliate programs as a way to make money. When your website is approved, you place catchy banners on your website. To make the most money, apply to programs that are in line with your website. In keeping with prom fashions, display advertisements for prom dresses, beauty products and so forth. Depending on the program in question, you should receive a percentage of each sale you help to generate.

    Why not schedule a free consultation to see how we can work together at lenabenjamin.com/schedule. Browse the handpicked products from the online business shop.

  • Top Reasons Why You Should Start An Online Business

    Starting an online business is no cakewalk. Anyone who suggests that an online business is easy to run or one can make a million dollars in no time is not being realistic. There are serious challenges in running any type of business, be it offline or online. Yet, it is better to start an online business. Here are the top reasons why you should start an online business.

    • There are innumerable people in the world who have great ideas but they are unable to manifest those ideas owing to lack of funds and resources. Starting any type of traditional or conventional business requires substantial investments. Most online businesses can be launched with very little investment. Even a neighborhood convenience store requires a handsome investment and that money is locked in for years. The storeowner doesn’t recuperate the entire investment in one year or even five years. You don’t need such massive capital to start an online business. 

    • Most traditional businesses have a significant threshold that must be attended to. You cannot start very small and expect to become a medium sized enterprise or a major brand in a few months. An online business can be launched as a very small initiative and it can grow quickly. This growth doesn’t have to be fuelled by a fortune in investment or tremendous expansion in sheer real estate. Expansion of online enterprises is much easier and hence a business can become sustainable in a much shorter period of time.

    • An online business can be started by anyone, from anywhere and it can make its presence felt anywhere in the world. You don’t need to be in a particular state or country to sell your digital products or services. Conventional businesses are bound by location, the immediate target audience and local influence. An online business can start local and become global in a few months. 

    • The sheer scope of online business opens up a colossal realm of opportunities. Ideas that wouldn’t have made much business sense a few years ago are now gold mines that can make one a millionaire, if not a billionaire. There is room for every innovative idea and ever type of business that can add some value to the lives of people or companies around the world. 

    • An online business allows entrepreneurs to make as much or as little money as one want depending on the time, effort and resources one is willing to invest in the enterprise. There is of course the life work balance and personal freedom, both of which are unmatched perks of running an online business. 

    Go to lenabenjamin.com/free for free online stuff. Make sure you claim your 7 day free trial cancel anytime opportunity at empowerbusinessclub.com to take action, make money and build online brands. Book me to speak at your next virtual or in-person event worldwide at lenabenjamin.com/speaker-bio. Follow me on Twitter @lena4progress or connect on LinkedIn.

  • 5 Benefits to Starting an Online Business

    Technically, an online business is not a digital or virtual extension of an existing traditional business. An online business is a digital enterprise where the primary forte of the company is in the virtual world. However, for the purpose of inclusivity, we shall include the digital or online extensions of existing traditional businesses. Here are five benefits to starting an online business.

    Reasonable Investment

    Most online businesses cost a fraction of what a traditional or conventional business demands. Compare the cost of launching an online store or eCommerce site and an actual retail store. The difference will be a small fortune. It is true that starting an eCommerce site or global marketplace like Amazon or eBay will require much more money than starting a convenience store in a neighbourhood but not every online store needs to be an Amazon or eBay.

    Easy Startup

    An online business can be launched in weeks, if not days. Once the business plan is in place and all the products or services are ready to be rolled out, it takes days to start an online business. For those who don’t need to rely on website designers or a multipurpose agency, the ball can be set rolling in less than a week.

    High Returns on Investments

    The investment is low to begin with. The returns are high anyway when you assess the ROI. However, given the scope of expansion and exponential growth that one can encounter, the returns on investments are exponentially higher than conventional or traditional businesses. A traditional business can only reach out to an immediate audience. Online businesses can transcend geographical boundaries, cultural and social barriers to emerge as a global phenomenon.

    Automation

    Online businesses can be automated, almost entirely. You should conduct the reviews, assess the performance and make changes as and when needed but you don’t need to personally or physically intervene at every stage. Everything from compliance to sales, customer service to upgrades can be automated. Digital entrepreneurs will have more time at their discretion which can be used to diversify, to expand the business, to venture into new endeavours and to indulge in a plethora of leisures.

    A Myriad of Freedoms

    Online business owners can work from anywhere, at any time, for as long as they want and there’s the elusive financial freedom. Online businesses are truly empowering. Online businesses also help entrepreneurs to find that quintessential balance between work and life.

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I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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