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Tag: Strategy for key client growth

Why Clients Like Online Coaching

There are a number of reasons why clients like the idea of online coaching which is all good news for you. In this article we will look at the most important reasons why clients choose online marketing so that you can use this information to create the best marketing messages for your business.

1. Personal Attention

If you provide one to one live coaching then clients will really appreciate the personal attention they are receiving from you and will be willing to pay a high price for this. Training courses are fine but they do not offer that level of personal commitment that one to one coaching sessions do.

Clients will look forward to their coaching sessions with you if you perform them effectively and make them feel good. They will want to book more sessions with you if you get the right results for them so it is a win-win situation for you and the client.

2. Flexibility

Clients like the flexibility of online coaching. If they purchase an online training course from you they can learn at their own pace whenever it suits them. For live coaching sessions they can choose when they speak with you (within limits of course).

Online coaching is fast replacing the classroom scenario where people have to travel and sit in a class and try to learn at the same speed as everyone else. Now a client can use their mobile device to learn while they are on the move as well.

3. Accountability

When you provide live one to one coaching sessions with clients you are accountable to them and the client is accountable to you. During the coaching session you can agree actions on both sides and monitor this so that the client gets the results that they are looking for.

There are many ways that you can keep track of these actions. You can use platforms where you can record actions and share them with your client or you can just create a document and share this between you.

The fact that the client has a follow up coaching call with you will put the pressure on them to perform the actions on their side. You can send them reminders a few days before the next call as well. You need to complete your actions thoroughly and on time as well to prove to the client that you really care about them and want them to succeed.

4. Ease of Communication

It is very important that you respond promptly to any communications that you receive from your clients. This can be emails, text messages, Facebook messages and so on. The client needs to feel that you care about them and are very responsive even outside of coaching sessions.

5. You are their Mentor

Whether you set out with this intention or not (and we believe that you should) when you provide online coaching services to clients you become their mentor. They will feel very comfortable with this as it is always good to have an expert to turn to when you need help.

So we recommend that you tell your clients that you will be their mentor in all of your online coaching services whether they are live or through training courses or your membership site. After a while you can offer high ticket mentorship services to all of your clients.

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9 February 2021
Top Tips for Strategic Business Growth

For every business owner, any opportunity to grow your business should be more than welcome. That is especially important when you consider that about half of all companies tend to run out of steam within their first five years of operation. Whether you’re a small business or a large company, your ability to demonstrate growth year in, year out is essential. And there is every reason to be concerned if you realize that your profit margins have stalled to a plateau, or worse, are dwindling.

Putting the right measures in place to grow your business is important to prevent your business from becoming another negative statistic.

So, are you looking for ways to grow your business? Here are a few tips you can use.

Extend your market reach

Expanding your current market reach is one of the simplest and yet most effective business growth strategies to have. The principle here is pretty simple; the more customers you can bring on board, the more likely your profit margin will rise. And although large businesses have the financial muscle to embark on expensive above-the-line marketing strategies, that should not be the standard for every business.

Fortunately, with the increasing popularity of social media and other online platforms, business owners can expand their market reach without investing too much money. The social media population for example, is expected to grow to over 4 billion in the next five years. That means if you’re able to give your business the visibility it needs online, you will have access to a broader pool of potential clients.

Maintain your business properties

This point might sound pretty obvious but is worth mentioning all the same. To drive good business, you also need to ensure that you keep your commercial properties and business environment in top working conditions at all times. That is not only important for your clients who visit your premises, but also for your working staff. If your business environment does not promote comfort, the chances are that your workers may not be able to give off their best, which in turn will affect your general output and profit. So, for example, always ensure that you conduct frequent HVAC repairs with the help of experts. Doing this will ensure that you continue to work under pleasant temperatures.

Invest in your systems

One of the quickest ways to limit potential business growth is trying to operate as a lone wolf or trying to do everything by hand – literally. There are so many online systems and software that you can use to ease your pressure and work faster. From basic accounting software to customer relations management systems, take the time to find out which of them is essential for your business. Also, do not hesitate to hire the right talent to support your efforts.

Talking of investments, it’s worth looking at acquiring additional funding for your business. Companies like Energy Innovation Capital are providing companies with funding but specifically, those who are making significant progress in the technology market. Having this additional funding can be very helpful to expand your business further. Then you’ll be free to invest in the software you need to get the job done. Spending on the right systems could also see you doubling those investments, especially if your chosen systems speed up your processes and help you to look better from a client standpoint. Your best options in this sense will include things like automated email systems such as Zoho, document management systems like TextMine, and even in-house communications software like Slack. All of which can help you to look better, perform better, and grow your business overall.

Be adaptable

Adaptability is one common trait that many successful business owners have. The ability to recognize and adapt to new trends and changes can be the difference between remaining relevant or facing business extinction (ask Blackberry). Therefore, it is crucial to keep your eyes open to current trends in your field and find out how to use them to your advantage.

This involves attending industry events and keeping your finger on the pulse. Your employees can also help, especially as they may have direct links with clients who could ask about new trends. You can also work with an executive search company to help you find experts to help you manage the changes within your industry so you’re never at risk of being left behind.

30 December 2020
4 Areas Businesses Never Regret Investing Money In

There’s a fine line between spending frugally and investing enough money to get your business off the ground. Without the right mix between cost-cutting and speculating to accumulate, you can find that your company will stagnate and not move forward. Even worse, it’s easy to get into a destructive attitude where you see every penny spent as a risk. When you get into this mindset, it can be tough to get out again. Therefore, it’s always wise to remember the investments that your company won’t regret as you can focus on them to take your firm to the next level. Here are the four main areas to remember.

Market Research

If marketing and research feel like a chicken and egg situation, never forget that you can’t advertise without basic information. As a result, it’s imperative to conduct quantitative and qualitative analysis to gain an insight into the mind of your base. Better yet, you can use the data to target the demographics that will purchase your products and services often. You must fill a gap to gain a foothold in the industry and engage shoppers, and the correct research will highlight whether you are on the right lines or way off track.

Outsourcing

Outsourcing has become an integral part of a modern business strategy. When you look at it objectively, you can tell why. Apart from saving money, which is crucial, you stand to benefit from a boost in standards and quality due to the third-party’s superior knowledge and expertise. You’ll also be able to prioritize your workload efficiently since there won’t be niggling jobs taking up space on your to-do list. However, outsourcing success is about choosing the perfect external company to take on the responsibility of tasks you can’t do yourself to the same quality. So, it’s essential to understand your strengths and weaknesses, and what makes a classy outsourcer.

Green Technologies

Going green has multiple knock-on effects, yet there are two main ones. For starters, understanding energy management and how it impacts your business allows you to take action. For example, a membership keeps you informed on all the significant regulatory and technological standards and guidelines. As a result, you can use your knowledge to save on overheads and reduce unnecessary expenses. You can also advertise the fact that you’re an eco-friendly business, which is imperative for consumers as 21st-century shoppers care about the effect of consumerism on the planet.

The Right Employees

It can be tempting to launch a startup and recruit as many people as possible to cover every base. Don’t. Instead, it’s wiser to invest in a basic skeleton crew. Their number might be few, but their skills will ensure you have the standards required to avoid common mistakes. For example, a Chief Technology Officer (CTO) will have their finger on the pulse of the latest releases, while a Chief Financial Officer knows how to spend and save money to improve liquidity and eliminate debt.

Investing in people is never the wrong move. It’s who you invest in that matters the most.

Pixabay Ima g e – CC0 Licence

3 December 2020
What You Don’t Understand About Business Growth

Most founders have considerable incentives to grow their businesses. If they can bring them to scale, then they can start generating real profits to sustain the lifestyle that they want to achieve. But getting to that stage is never straightforward.

One of the main issues is that there are a large number of entrepreneurs who don’t actually understand business growth or how to do it. It takes a special kind of long-term thinking to pull it off. And that’s a skill that many business leaders lack as they focus only on the quarterly results.

Business Growth Is A Defined Process

Business growth isn’t just something that happens automatically. Instead, it’s usually the result of a carefully planned process. Furthermore, it’s not always demand-driven (at least not initially). Very often, you can find that demand is weak to start because your company hasn’t reached the optimal scale. Sometimes you have to spend a lot of money up front to get people through the proverbial doors. And only then can you begin to enjoy substantial profits.

If you’re struggling, start by defining the growth stage that you’re in. Then assess the current resources available to you and come up with a series of action plans.

You’ll often find that you have more resources than you realised to grow your company and get the message out to more people. And, frequently, you’ll find that if you follow a specific strategy, you stand a much better chance of winning.

Not All Your Partners Can Scale With You

Most entrepreneurs know what it’s like to deal with suppliers. They often provide you with all the resources you need up to a certain point. And then, once you get big, they can no longer take your orders, disrupting your supply chain.

Ideally, you want scalable partners – companies that can offer you more services in lockstep with the size of your enterprise. You can get more information on this website about this idea. But essentially, it’s about choosing vendors who can support your company as you increase volumes and hire more staff.

Missing Constancy Is Critical

Take a moment and think about the original reason you started your business. Chances are you set it up for a particular purpose or goal.

Now take a look at where your business is right now. Does it look how you originally intended it to? If it does, you can skip to the next point. But if it doesn’t, then you could be going about business growth all wrong.

Remember, growth isn’t about offering a wide variety of services or offering customers more scope. Instead, it is about increasing your client list so that you can replicate an existing business model as much as possible. Failing to do that can make your growth unsustainable.

Getting Unstuck

Getting unstuck in business often requires going back to the drawing board, thinking about your core value proposition, and then scaling it as much as you can. Don’t be afraid to pare back. Often it is essential for your long-term competitiveness.

26 November 2020
5 Ways To Get Ahead Of The Competition

Having competition is good for business, but what’s even better for your business is beating the competition. It’s not just about the price of your products or services either; it’s about having a unique edge, something that sets you apart from the others and something that makes your customers choose you over anyone else. If you don’t know what your competitive edge is, then perhaps you need to work this out, or maybe you need to get one because, without one, there’s nothing to stop your customers from going elsewhere; they need a reason to come to you and to forget the rest. So how can you get ahead of the competition?

Put Your Prices Up

Yes, that’s right, put them up, not down. Most people think that you have to slash prices to get noticed and for customers to come running, but this isn’t the case. Charging more and using a method called “prestige pricing” will mean that you appeal to buyers. It is common for potential customers not to take cheap products seriously, so it’s essential to show them that your products or services are quality, and they are worth it. Not only does this give you a competitive advantage, but it’s also an excellent way to boost your margins. However, if this is the route you’re going to go, you do need to make sure that the quality of your product or services justifies the higher price point.

Influence People

The term “Influencer” is a slightly loose one as it seems anyone with an Instagram account can be an influencer. However, if you can make an impact and influence people in your industry, then then the more people who know about your company and respect you as an industry leader, the more customers you will acquire.

Stay Ahead With Tech

It’s important to remember that technology is the future, and you need to be on top of it or even ahead of it. If your company gets an app before everyone else in your sector does, you will be seen as a trailblazer, an authoritative company, and the one who knows what they’re doing over everyone else. Alternatively, it could be that you’re manufacturing products, and this is where technology can come in to help you produce more than anyone else. Click here to find out how 3D printing can help you with high-volume production and help you rise above the competition.

Create The Data

Using data and statistics as a guide to meet customer wants and demands is excellent; however, rather than following trends and waiting for another company to be the one to give you the data and tell you what your customers want, gather your own. You can be the company that tells others what’s going on in your industry. You can be the business that other businesses cite in their content.

Find Your NicheTrying to be everything to everybody means you’ll end up being nothing to nobody. Try focussing on just the one thing that you know you’re an expert in, and you can do well. People will then see you as an expert in that field, and when it’s that particular product or service they want, they will come to you.

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30 October 2020
Strategy for B2B Client Growth
The tools and techniques in this online course provide a roadmap for strategising B2B client growth, which will result in revenue growth, satisfied and profitable clients, plus productive and strategic employees.

If you are focused on developing multimillion revenues from key business clients both nationally or internationally then this online course is for you and your team. This is Step 2 of the 5 Steps to Key Client Growth Success, which was developed in a multidisciplinary global consultancy firm and researched within SMEs for the development of the 5 Step framework.

Find Out More and Enrol

What you will learn?
- How to develop a client focus strategy for each key client
- Identify how to add value to the business and client services
- Know where the gaps are to current performance and how to banish them through actions
- How to create lifetime value each quarter
Topics for the course:
- Crafting the client focus strategy
- Client Focus Strategy Quiz
- The Client Focus Strategy
  - Worksheet 1: Client Analysis
  - Worksheet 2: Analysis of Client Relationships
  - Worksheet 3: Action Plan
- Value Creation Method
- Closing the gap on performance issues through strategic actions
- Good Practice in Action: Increasing lifetime value overtime
- What are the results – quarterly key client growth reviews
Target audience:
- Company directors
- Corporate executives
- Business owners
Enrol now

Find out more about Key Client Growth and the 5 Steps at lenabenjamin.com/keyclientgrowth

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5 August 2019

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I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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