Strategy for B2B Client Growth

  • Categories Strategy
  • Total Hour 45h
  • Total Enrolled 0
  • Last Update August 24, 2019


The tools and techniques in the Strategy for B2B Client Growth Online Course will provide a roadmap for strategising business-to-business (B2B) client growth, which will result in revenue growth, satisfied and profitable clients, plus productive and strategic employees.

If you are focused on developing revenues from key business clients both nationally or internationally then this online course is for you and your team. This is Step 2 of the 5 Steps to Key Client Growth Success, which was developed in a multidisciplinary global consultancy firm and researched within SMEs for the development of the 5 Step framework.

What Will I Learn?

  • How to develop a client focus strategy for each key client
  • Identify how to add value to the business and client services
  • Know where the gaps are to current performance and how to banish them through actions
  • How to create lifetime value each quarter

Topics for this course

7 Lessons45h

Crafting the client focus strategy

Client Focus Strategy Quiz
The Client Focus Strategy
Worksheet 1: Client Analysis
Worksheet 2: Analysis of Client Relationships
Worksheet 3: Action Plan

Value creation method

Closing the gap on performance issues through strategic actions

Good Practice in Action: Increasing lifetime value over time

What are the results – quarterly key client growth reviews

About the instructors

Lena Benjamin

Business Consultant

Lena's focus is to empower business success to achieve action and progress as a consultant, coach and business speaker. She's tapping into over 20 years of multifaceted business experience combined with common sense and passion topped with two business degrees including a Master of Business Administration (MBA). Lena is forward-thinking and strategic. Get in touch about business opportunities and collaborations particularly professional services firms and service providers based anywhere in the world. Get in touch via lenabenjamin.com/contact.
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3 Courses

1 students

$129.00 $12.99

Material Includes

  • Tools to strategize increasing business client revenues
  • Lifetime course access
  • 7 downloadable resources to action
  • Access on mobile, tablet or laptop
  • Updated periodically


  • Have a strategic mindset
  • Be interested in developing strategic annual key client plans
  • Have a company or work for one with business clients

Target Audience

  • Small Business
  • Business Creator
  • Freelancer