Planning a virtual event is a convenient and effective way to promote your business or get your word across. Whether the goal of the event is promotional, educational, or for networking purposes you can reach out to a wider audience online. The key to a successful virtual event is in the planning. You need to ensure your content will appeal to your target audience and give them the right information. It’s also essential to organise your event according to your business goals. Here are five tips to get you started.
Outline your goals
Firstly you need to outline your goals. If you’re hosting a virtual event to help grow your business, you need to plan how you’re going to engage successfully with potential clients. It’s important to create the right content that appeals to your target audience. You could also consider working with a professional speaker in the field, for example. Make a list of your goals and use these as a starting point to prepare and organise your content.
Plan the key takeaways
There are various types of virtual events, but audience engagement should always be the main focus. As well as listing your goals, you should also make a note of the key takeaways you want your viewers to get from your event. This could be information about your latest product, or tips and advice. Bearing these key takeaways in mind will help you to prepare clear and concise content that highlights the right information.
Invest in branding material
You could consider investing in branding material for your virtual event. This will help you create awareness and make your brand appear more legitimate. You could have participants wearing branded t-shirts from a custom t-shirt shop, for instance, or even send out a few promotional freebies. This will add to the visual aspect of your event and you can connect with your audience on a personal level.
Get the word out
It’s essential to use the right channels to promote your virtual event. You could run an email marketing campaign. You could also advertise your event on social media and encourage your followers to re-post about it. Your employees could work as advocates on social media as well. This will help to build trust and genuine interest in your event as user-generated content appears more personal and trustworthy. While promoting your event, take note of the number of attendees so you can prepare accordingly. Send them follow-up emails and ensure these are personalised.
Test your tech
Technical errors can make a bad impression. You don’t want anything going wrong on the day so test your tech, and re-test. You could do a full dress rehearsal if need be to ensure everything fits in according to the time scale. Prepare a schedule and send this out to all participants and attendees so they can follow this as well. The more organised the better, and you can expect more success on the day.