Launch. Grow. Thrive.

Tag: Marketing Strategies

  • 3 Ways to Build Engagement on Your Membership Site

    3 Ways to Build Engagement on Your Membership Site

    Your members are the only reason why your membership website is around, so getting and keeping your members genuinely engaged in the organization is critical for your survival. While building a strong online community is increasingly important, it is only a small part of the engagement equation for your membership site. Here are three ways that you can build engagement with the members of your site.

    Through Your Website
    Your website is where your members head for the information and insight that they are paying you for. It is where they can participate in your online community and where they can register for events, manage their membership profile, and renew their memberships. You want to find a way to build relationships and encourage your members to take action with every single website visit to ensure that you are providing tangible value to your members.

    Enable Two-Way Communication Through Online Communities
    To engage with members on your website, you first have to start by offering fresh, useful content that is targeted to your members. To keep them engaged and participating will involve you alerting them to fresh content and enabling two-way communications. You can keep your members informed of new material by including information in other channels, like posting updates in your newsletter, or any other publications that you create and send out to your members.

    You also need to enable two-way communication opportunities by opening channels so that members can communicate with you and your leadership team. You can do this through online forums, online surveys, or through various social media platforms.

    Engage Members Through Social Media
    The engagement of your members often refers to how they are engaging online regarding website visits, page views, and social media mentions. While social media participation is only part of the engagement equation, it has become increasingly crucial to enabling and promoting two-way social media engagement with members. Your social media strategy needs to be determined based on your particular goals. Photos and videos have become key social currencies online and are instrumental in drawing more members to your website where you can engage and demonstrate the value of your site.

    Once you’ve created the framework and establish routines for identifying and further developing fresh content for your site, you can build on this foundation over time to retain your existing members and attract new members to your site.


  • Using Your Content for Internet Marketing

    Using Your Content for Internet Marketing

    If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for a number of reasons. First of all it gives visitors to your website their first impression of your business and the products and services you offer. Additionally, well written content can be instrumental in selling your products and services to your potential customers. Finally, the content on your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings. With your content capable of doing so much, it is clear you should be hiring a professional content writer to assist you writing the copy for your website. This article will delve deeper into the importance of providing accurate, concise and informative content on your website when you are marketing online.

    One of the most basic reasons why the quality of the content on your website is so important is because visitors to your website will likely form their initial opinions of your website based on the content on your website. If the copy is poorly written, does not hold the visitors attention and does not promote your products and services well visitors are likely to exit your website without making a purchase. Conversely, if the copy on your website is well written, engages the reader and promotes the products and services you offer the visitor is more likely to investigate the website further to learn more about the products and services and may make a purchase. The content of your website will be one of the aspects of the website which is first noticed by visitors so it is important for this content to be well written.

    Well written sales copy can also be very persuasive and may compel visitors to the website to purchase the products or services offered on the website. This is important especially if the main purpose of the website is to sell the products or services. The sales copy should accurately describe the products or services offered, stress the importance of these products and services and compel the visitor to make a purchase. All of this should be done without appearing to be blatantly advertising the products and services. Writing this type of copy can be quite complicated and typically requires hiring a sales copywriter who is experienced and skilled at writing this type of informative and persuasive content. Sales copy written by an amateur or an inexperienced writer will not likely be as effective as copy written by a professional with a great deal of experience in Internet marketing.

    Finally the content on your website is very important because it can greatly influence your search engine rankings. This is critical because high search engine rankings help your business to reach a considerably larger audience. Internet users are typically looking for information quickly and want immediate results to their inquiries. Search engines understand this profile and write complicated algorithms which help them to supply the most relevant websites when a user searches for a particular word or phrase. This is important to business owners because Internet users realize the value of search engines and are likely to only visit websites which rank well in the search engines. This includes websites which rank on the first page or two of search results. Your business might sell football jerseys and you may have a well designed website, a superior inventory and excellent prices but if your website does not rank well in search engines you are missing out on a great deal of free advertising. If your website lands on the third page or lower most visitors who search for relevant terms will not likely visit your website because they will have found what they were looking for on earlier pages. This is where the content on your website becomes important. Websites containing content which has been optimized for particular keywords will likely rank well with search engines. Hiring a writer skilled in writing optimized content can help to improve your search engine rankings so you can reach more potential customers.


  • 3 Steps to Digital Marketing Success

    3 Steps to Digital Marketing Success

    Even while it is not exactly rocket science, digital marketing does require some level of expertise in order to be successful.

    Would you like to take your internet marketing to the next level? Naturally, you want to advertise your business like a pro, and with these suggestions, you can accomplish just that.

    It makes no difference what kind of company you run or how long you have been in operation; the guidelines for being successful in digital marketing are always the same.

    1. A great website

    Let us begin with the most valuable asset that your company will have access to, which is your website.

    Construct a website that serves your needs rather than one that competes with you.

    If you want to save money, you should avoid looking for shortcuts and cutting corners. For a digital marketing plan to be successful, having a website that is professionally created is very necessary. A website that is badly designed and has a UX that is below par will make things much harder for you.

    1. Create great content.

    Your domain authority will not change at all, even if your website has the greatest design and functionality in the world, if it does not have any fresh or relevant content.

    In case you have not worked it out by now, content is the most important thing to consider while operating in an online environment. Customers can be drawn to a website by gimmicks, but it is outstanding content that keeps them interested, helps with conversion, and gets them back again and again.

    Because consumers are always looking for high-quality information, you will need to devise an innovative content strategy if you want to capture their attention and keep it.

    Your clients and visitors should find the photos, videos, and content on your website engaging enough to the point where they are eager to share it with their social media followers if you have done a good job with it. A website that does not have a blog is one that is not devoted to frequent communication and does not address themes that are of interest to the website’s intended audience.

    1. Online ads

    The employment of online advertisements and Google Ads marketing is yet another proven and true method of digital marketing.

    With the help of online advertising, the items and services you offer may be brought to the attention of potential customers in a way that is uncomplicated and undemanding. It goes without saying that everything has a cost, but the amount of money that you put into internet advertisements is entirely up to you to determine.

    Using Google AdWords is both one of the simplest and most effective methods of promotion in the digital arena.

    This tool, like all other Google products, includes a user-friendly platform for putting up successful advertising campaigns. These campaigns, when properly designed, will bring instant results without eating into your marketing budget.

    Final thoughts

    These three actions are required of every single business. In order to have your website set up and regular content generated, you need to make sure that your social media profiles are handled in a professional manner and seem good. There is no room for complacency in marketing because it is very necessary for all firms at all times.

  • Exclusivity: 7 Innovative Ways To Capture Your Customers

    Exclusivity: 7 Innovative Ways To Capture Your Customers

    Running a business is hard work. There are so many things to think about and so many decisions to make. How do you create an environment that will make your customers feel special? How do you set yourself apart from the competition? This blog post will discuss seven ways to capture and create an exclusive environment for your customers. Follow these tips, and you will be on your way to success!

    Make Them Feel Comfortable:

    The first step to creating an exclusive environment for your customers is to make them feel comfortable. This means providing a clean, well-lit space for them to relax. It also means being friendly and helpful. Customers should feel like they are the only people that matter when they are in your store or office. If you can make your customers feel comfortable, they will be more likely to do business with you.

    Offer Them Something Unique:

    To create an exclusive environment for your customers, you need to offer them something unique that they can’t find anywhere else. This could be a special VIP service, early access to new products or services, or anything else that would make them feel valued and appreciated. Additionally, ensure that your customer service is top-notch, so they always feel cared for. By offering something unique and delivering excellent customer service, you’ll be well on your way to creating an exclusive environment for your customers.

    Make Them Feel Special:

    Acknowledge your best customers by making them feel special. Give them a VIP card or access to exclusive events or functions. Let them know that you appreciate their business. This will make them feel valued and encourage them to continue doing business with you. Make your best customers feel like VIPs by giving them exclusive access to events or sales. This will show them that you appreciate their business and encourage them to continue doing business with you.

    Host Private Events For Your Top Customers:

    Your most loyal customers are the ones that will stick by you through thick and thin. They’re also usually your biggest advocates, promoting your business to their friends and family. So why not show them how much you appreciate them with a private event? This could be anything from an intimate dinner party to a special VIP shopping night. Whatever you do, make sure it’s something that your guests will truly enjoy and remember. It’s also a great opportunity to get feedback from your customers in person about what they love (and don’t love) about your business. So be sure to take advantage of this chance to listen and learn!

    Offer Unique Services:

    Give your customers something they can’t find anywhere else. This could be anything from a loyalty program to unique product offerings. If you want to really give your customers the VIP treatment, offer them services that they can’t find anywhere else. You can also offer loyalty rewards for continued patronage. Something as simple as a discount on their next purchase can go a long way in showing your appreciation. You could also offer unique products that are only available at your store or office. This will make your customers feel like they’re part of an exclusive club and encourage them to keep coming back.

    Create An Inviting Atmosphere:

    The environment you create should make your customers feel comfortable and relaxed. This can be accomplished by using soft lighting, comfortable furniture, and soothing music. You can install a tv and do some research about loop media to keep the most relevant videos playing in your office. You want your customers to feel like they are in a haven where they can escape the outside world for a while. By creating an inviting atmosphere, you will encourage them to stay longer and come back more often.

    Bond With Your Customers:

    Get to know your customers on a personal level. Ask them about their families, their pets, and their hobbies. Take an interest in the things that they care about. This will make them feel valued and appreciated, and they will be more likely to do business with you in the future. Another great way to connect with your customers is to get involved in their community. Volunteer for local events or fundraisers, and show your customers that you care about the same things they do. This will build trust and loyalty between you and your customer base, making them more likely to recommend your business to others.

    Key Client Growth Success 

     This solution is for a company or individual with an established client base, that has a key client turning over 5 figures a month, that has the potential to bill six-figures monthly following on from gaining access to the Key Client Growth Success program. What we provide In key client growth success:

    • Virtual Business Consultancy Sessions – delivered weekly to embed 6 Step Process
    • 6 Step Program (Strategy, Value, Information, Technology, Monitoring & Touch-Points) – We will run through a six-step Key Client Growth Success Program developed in a global consultancy firm to empower key client lifetime value and profitability. You will receive the free 6 Steps to Key Client Growth Success which you can click to download. You will also receive this download in your confirmation email, however, you may have already received a copy.
    • WordPress Online Platform with Domain – For new or existing client service online to empower additional income streams and manage the client relationships
    • Marketing CRM Support – We will provide virtual marketing and client support to ensure the six steps are embedded for continuous improvement and revenue growth.
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  • 3 Opportunities to Empower Business

    3 Opportunities to Empower Business

    Now that you have made the decision to take action and explore opportunities for working remotely. It is time you took all your hard work over the years and really harness that talent and expertise. This is where identifying a collaborative partner comes on board that can guide you to business success with proven steps and resources that will give you high paying clients and a fully operational online platform that helps you get paid in your sleep. In this blog post are 3 opportunities to empower your venture, project or client service online:

    5 days to consulting online – you’ll receive an online business coaching and advisory session, a business consultancy action plan sent after the session and marketing support for 4 days after the session to empower your six-figure income business. What we provide In 5 days to consulting online:

    • One-to-One Virtual 3 hour Business Consultancy Session
    • Step-by-Step Action Plan delivered at the session
    • WordPress Online Platform with Domain – Consulting online process ready for high-ticket client in-take of business professionals
    • Marketing Support – We will build and run inbound/outbound marketing campaigns over 4 days to drive consistent sales revenue growth. Becoming your interim marketing team.

    6 week online startup – you’ll receive an online brainstorming/coaching sessions once a week for 6 weeks, documented action plan and marketing support to empower your six-figure income internet-based business. What we provide In 6-week online startup:

    • Weekly Virtual Business Consultancy Sessions
    • Step-by-Step Action Plan
    • WordPress Online Platform with Domain – Online process ready for high-ticket client in-take of business professionals
    • Marketing Support – We will build and run inbound/outbound marketing campaigns over 4 days to drive consistent sales revenue growth. Becoming your interim marketing team.

    Key client growth success – this solution is for a company or individual with an established client base, that has a key client turning over 5 figures a month, that has the potential to bill six-figures monthly following on from gaining access to the Key Client Growth Success program. What we provide In key client growth success:

    • Virtual Business Consultancy Sessions – delivered weekly to embed 6 Step Process
    • 6 Step Program (Strategy, Value, Information, Technology, Monitoring & Touch-Points) – We will run through a six-step Key Client Growth Success Program developed in a global consultancy firm to empower key client lifetime value and profitability. You will receive the free 6 Steps to Key Client Growth Success which you can click to download. You will also receive this download in your confirmation email, however, you may have already received a copy.
    • WordPress Online Platform with Domain – For new or existing client service online to empower additional income streams and manage the client relationships
    • Marketing CRM Support – We will provide virtual marketing and client support to ensure the six steps are embedded for continuous improvement and revenue growth.

    Client testimonials

    The brainstorm session with Lena gave me a ton of ideas, resources and leads. Looking forward to exploring my lifetime access.

    Lena’s commitment is unwavering. She’s already helped me focus to grow my business and put some challenges into perspective.

    We are looking forward to great outcomes from Lena’s bespoke consultancy service

  • 9 Ways A Gold Plan Increases Your Wealth

    There are many methods for building fortunes in the world today. One of the most accessible even for the common entrepreneur however is real estate investing. Real estate is a great strategy for the investor who is willing to take the time to learn about the options, risks, and potential rewards for this type of investment process. If you are a new or existing real estate investor, there are 9 ways you can increase your wealth by joining Real Estate Investors Club • GOLD online membership plan, which are highlighted in this blog post

    Investing Manual

    The Real Estate Investing guide will provide you with the information you need to get you on the road to acquiring wealth. When you join the Real Estate Investors Club you’ll have instant access to this guide that is updated with member information that empowers others in the tribe. Join GOLD today

    Profitable Techniques

    Making money in real estate is forever a topic for those who would like to invest. This includes many of the different types of real estate investments (land, apartment buildings, houses, commercial buildings etc.). Real estate gurus make their riches off of the 1 in 100 deals sometimes. These types of deals often make more for investors than most individuals earn in a year or even a whole lifetime for larger commercial properties. You are able to do this as often as a few times per month if you’re willing to work at using proven Profitable Techniques and strong marketing principles. In this audio course you will hear about proven and true concepts that can help you to make money from real estate. Join GOLD today to access this digital asset that you can action and progress on where ever you are in the world.

    101 Selling Tips

    Thinking about selling your house without a real estate agent? Get armed with insider tips, tricks, and tactics For selling your home fast for the best price possible!

    Selling your house all by yourself won’t be a nightmare if you follow the right information from the get-go. Make sure to get access to 101 Tips For Selling Your Home (or Investment Property) without a real estate agent saving you thousands in commissions! Find out how you can start the process armed with the tips, tricks, and tactics of the pros. Join GOLD today

    Negotiating For Deals

    The ability to negotiate is a skill that everyone should have. With the ability to negotiate you can take charge of your life, your finances and your destiny. If you feel that others are simply born with the skill to negotiate, you should know that everyone can learn this wonderful skill. Introducing Negotiating For Deals a Real Estate Investors Club asset for members access. Join GOLD

    House Flipping Tips

    Inside this product is powerful software that will help you become more productive to your business and make more profits to your flipping business.

    Plus in this member digital assets you’ll also get access to house flipping information you can use to make any house flipping business profitable. Written in plain English “House Flipping Basics” will help answer all the questions you may have in order to make an intelligent decision about whether to pursue this as a legitimate opportunity! The purpose of the guide is to give you an over view of buying property to fix up as well as provide you with information about the different steps you need to take to hit the road and get started. Get access to House Flipping Software plus Guide and Join GOLD today

    Interior Decorating Guide

    Discover how to expertly design and decorate your home or investment property with access to audio and content.

    Using the tools in Interior Decorating Guide, learn how you can decorate the interior of your home or investment just like a professional would, on any budget, and save money while you do it. Join GOLD today

    Investor Community

    The GOLD Investor Community Access provides an online community for support and guidance to build cashflow from real estate assets, increase equity and empower generational wealth for Gold members only. Join GOLD today

    Networking & Brainstorming

    GOLD Member events from Real Estate Investors Club help to build cash flow from real estate assets, increase equity and empower generational wealth through online and in-person educational and networking opportunities. Join GOLD today

    Exclusive Discounts off Solutions

    The consultancy solutions including Interior Design, Staging, Property Search and Internet Business Growth have been develop to empower the lifestyles of both clients and members by maximising return on investment and establishing cash flow opportunities. GOLD members of Real Estate Investors Club get exclusive discounts off these services when you Join GOLD

    Real Estate Investors Club Online Access to:

  • How To Upgrade Your Website In 2022

    How To Upgrade Your Website In 2022

    The Office for National Statistics estimates that 45% of all businesses in the UK have a website. A business website is a must-have if your company intends to compete in this technological age, so you are definitely on the right path if you have invested in one. However, everything in the digital world is constantly evolving and developing, and your business website should be no exception. Therefore, it is prudent to regularly update your website to keep your content desirable and your target audience engaged. Here are some of the best things you can do to upgrade your business website this year.

    1. Update an old blog post

    Many experts recommend regularly updating your website with new blog posts to keep content fresh. However, you may not always have the time to write new blog posts, so updating old ones is the next best thing to do. Indeed, giving an old blog post a new lease of life can work wonders for your website in various ways. It can build reader loyalty, help you get more backlinks, and keep your site updated with the latest effective SEO practices. This way, you can boost your rankings in search results and enjoy more traffic. However, it is best to only update your most regularly visited posts for the best results. You can simply update the text and images of these posts and repost them with a current date while keeping the URLs unchanged.

    Discover everything you need to know about building a website on the WordPress platform with all its advantages and benefits. Visit https://empowerbusinessclub.com/wordpress-success-10-step-guide. You’ve read in many places on the Internet that it’s important to build your own website. Whether it be for personal or business use, people tell you to get your own website. But you don’t know how it’s done. You don’t know anything about building websites, and you don’t want to invest thousands of dollars on a professional coder to help build your website.

    1. Add a chatbot

    A chatbot is a consumer program designed to simulate interaction with humans over the internet. The use of chatbots has grown across various industries, with Acquire estimating that 1.4 billion people use them fairly regularly. It would be best to consider adding a chatbot to your website to improve the customer experience. Today’s clients want quick responses to their questions and concerns, and chatbots are the ideal way to provide rapid and helpful answers. These bots can answer about 80% of standard queries, ensuring that you don’t manually respond to frequently asked questions. Furthermore, chatbots can assist with lead generation, collect useful data, and encourage more sales. You can simply reach out to a trusted chatbot developer like Azumo to build the right bot for your company’s needs.

    1. Remove images, pages, and plugins that aren’t being used

    If you own a Squarespace or Wix website, unused plugins, images, and pages can slow down your site while providing no benefit whatsoever. Likewise, unused plugins can trigger code conflicts if you own a Shopify or WordPress website, making your site more glitchy. Consequently, eliminate any plugins or features that slow down your website. You can also delete pages that are no longer necessary, like sales pages that you will never use. If there are any images occupying space in your media library, consider getting rid of them if you will likely never use them. Removing these unnecessary elements is a great way to unclog your website, increase speed, and make it more efficient.

    1. Update key dates and stats

    Your company’s dates and statistics evolve, so it is best to update them every year to reflect reality. For instance, the number of years you have been in business will change every year, so keep site visitors informed by updating this key detail. Key statistics like the number of projects you have handled or the number of people you have helped also change yearly, so update this information to keep it fresh.

  • Event Startups: How To Achieve More

    Event Startups: How To Achieve More

    Running a business in the events industry has been tough in recent times. Regulations surrounding Covid have caused all kinds of disruption and lots of businesses have really struggled. As you look to get things back to normal, you might be wondering how you can do things right and ensure that you achieve more going forward. We’re going to talk about precisely that now so read on and learn more now.

    Always Try to Remain Flexible

    It’s usually best to remain flexible when it comes to running a business in the events industry. If you’re flexible, you’ll be able to change things quick as and when needed. That’s particularly important when it comes to keeping your clients happy as their needs shift and change over the course of an event planning project.

    Build a Team of Varied Talents

    Building a team of people will be a key part of growing your business in its early days. You should try to focus on building a team of people that has a wide range of talents and abilities. That way, you can be sure that you’ll be able to deliver for your clients no matter what kinds of challenges arise. That’s what’s most important here. Don’t hire too many people too quickly but be sure to grow your team as the business grows.

    Be More Communicative

    Being more communicative and making sure that clients are kept in the loop at all times is one of the most important things that your business can do. Things are often constantly changing when it comes to planning events and people need to have the latest information available to them. That applies to your staff members as well as any other companies you’re collaborating with.

    Learn from Experienced Voices

    There are lots of people who have been around a lot longer than you and you can learn a lot from their successes and what they have to say. When your startup is still relatively young, you can be naive and think you know it all but that’s probably not the case. People like Gerard Zappa of Wooster have been talking about the industry and the challenges facing it recently, and those are the voices to listen to.

    Create a Plan B

    There should always be a plan B when you’re planning events. If your primarily planning becomes impossible for whatever reason, be it weather or someone pulling out, you should have a plan B you can fall back on to ensure the event can still go ahead in a different form. How you go about creating a backup plan will obviously depend on the kind of event you’re planning.

    There’s no doubt about it; finding success in the events industry is a real challenge and there are no shortcuts to success. But if you have a good service to offer and you make the most of the ideas discussed above, there’s no reason at all why you can’t find lasting success with your business.

  • Why Content is King or Queen

    Why Content is King or Queen

    When it comes to Lead Generation

    What is the most powerful force in the world of business? That’s a good question. There are many possible answers. Some people might say that its money. That would be a very good response. Money is certainly the moving force in business. It is the reason why every business exists. It is also the reason why many businesses no longer exist. However, it may be too obvious of an answer. To figure out what really is the most powerful force in the business world, we need to be a little more creative, a little cleverer and think outside the box a little bit. We need to peel back the layers of the onion, so to speak, and take a look at what is really going on.

    To begin with, let’s look at what businesses do. The answer to this one is fairly obvious. Businesses sell things. From there it’s an easy step to say that because they sell things, they make money. Therefore, what businesses do is make money. However, this line of reasoning is flawed. The purpose of business is to make money. This purpose is the end result of a process that begins with what businesses do. So, we find ourselves back where we started.

    Let’s begin again, by agreeing that what businesses do is sell things. Now, instead of jumping to a conclusion, and confusing purpose with process, let’s take a closer look at the idea we’ve agreed upon. If businesses sell things, then what are those things?

    In general, a business can sell products, services or a combination of both. However, these are simply categories. We need to look deeper to see what common element makes up both products and services. If we can determine that, we have probably come close to answering our original question.

    If you think about it, both products and services are a form of information. Products perform a function because of the information that went into the design. Services do the same, except that the information is contained in the expertise of the person performing the service. So what all businesses really do is sell information.

    Because of this, information is actually the most powerful force in the world of business. This way content is king or queen when it comes to generating sales leads. Content is information. When you give potential clients valuable information, you establish a trust relationship with them that paves the way to making them paying customers.

  • Inbound Marketing – Why it matters

    Inbound Marketing – Why it matters

    The world economy runs on one simple concept – profit. This may be self-evident, but it is a concept that is often poorly grasped and understood. Businesses exist, primarily, to generate profit. Even if we define profit as the difference between the cost of a product or service and the market price of a product or service, it is clear that money really is making the world go around.

    This fact doesn’t mean that profit is a dirty word. To the contrary, without profit there would be no motivation to produce and market. It can even be said that the motivation to achieve profit is what drives innovation, competitive pricing, quality customer service, increased consumer convenience and more. In other words, supposedly dirty profit is actually producing a cleaner, safer and more efficient marketplace for the consumer.

    This probably can be attributed to the effects of capitalism on the world economy. Of all the economic systems devised by man throughout history, capitalism is the one that seems to produce the best results. Note that best result does not mean optimum result. It simply means that capitalism, by appealing to the innate human trait of selfishness, seems to produce positive results as an offshoot of this potentially negative trait. In other words, by trying to secure as many assets as we can for ourselves, we actually begin to give a better value to the people who purchase the products or services that generate those assets. 

    In some sense, this is the idea behind inbound marketing. Inbound marketing is founded on the principle that giving a potential customer greater and greater value for free actually results in greater and greater revenues over the long haul. A business practicing inbound marketing will, typically, place free quality content on its website. They will publicize the existence of this content through non-promotional means, usually by search engine optimization, social media marketing and the like. This natural publicity generates traffic back to their website. This traffic is made up of individuals who are curious about the nature of this free content or who have an actual need that they feel the content will meet. Either way, if the content is of high quality, then these individuals will begin to trust the business that provided the content. Eventually, this trust will extend to products and services the business offers for a price. In this way the lead is converted into a sale.

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I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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