Launch. Grow. Thrive.

Tag: business kickstart

  • Ways To Grow Your Business Advertising On A Budget

    Ways To Grow Your Business Advertising On A Budget

    You started a business and now you want to make as much money as possible through it. How do you do that? The idea behind growing your business effectively is through good use of logistics and advertising. These two combined help bring you maximum exposure of the purchasing options to the target audience which is the potential customers. But there is no doubt that a campaign as it would have looked in the not-too-distant past means a considerable financial investment. Promoting businesses through the Internet can cost you relatively little and lead to significant results, due to the fact that the conduct in the field of business advertising today takes place mainly in the Internet arena in general and in Google’s search engine. There are plenty of ways to grow your business, even with apps; for example, you may want to look at https://howtoadvertiseonsiriusxm.com/. 

    Ways of Advertising for Business – Why Google Promotion is Most Effective

    Investing in ways to advertise your business on Google is the most effective thing you can do, in order to increase your circle of paying customers. It is true that there is still room today for advertising in print and the various media, but making your business website lively, as well as bringing your customers to your website in order to create a good ROI. 

    People today search the internet for everything and anything, so the way your business exists and has an online presence is critical. This type of advertising can be done both by content and professional website promotion companies and independently, but in any case it is an economic investment whose results are maintained for a long period and it becomes more and more cost- effective as time goes on.

    The importance of designing the business website and the quality of the content within it

    The longer a surfer stays on the site, the more he researches it and has a higher chance of reaching the point that you, as the business owners, are aiming for and that is – the cash register. Emphasizing the design of the site and the content that appears on it – means combining texts that give value to the surfer and make him more interested in your product or the service you offer – these are actions that can definitely lead to increased sales. This is an economic investment in the construction of the site by professionals as well as a fee for writing content, a matter that must be done once in a while due to the need to renew the content on the site – but the initial construction and construction of the site is the big initial investment.

    The logistics behind your company can also drive you forwards. Knowing your analytics and demographics contributes heavily towards a happy and healthy future for the business. Where are your customers from? What do they expect from you? How can you diversify your business to create an even more fruitful future? The options are up to you. 


  • Six Profitable Niches To Empower Business

    Six Profitable Niches To Empower Business

    You’ve decided that you want to start an online business, but you aren’t sure which niche will bring you the most profits. It can be a challenge to find a profitable niche that can ensure your success. If you don’t take choosing the right niche seriously, the chances are high that you will struggle to succeed. Here are the top six most profitable niches that will make you money fast.

    Make Money Online

    How to make money online is the most profitable niche on the market, hands down. Unfortunately, it is also the most saturated niche. You can find millions of websites and niche sites that are created using the most saturated niche market. The reason why this one is so popular is that it provides “evergreen” content, making it one that can make money year after year.

    Finance

    The finance niche has become one of the hottest and most evergreen niches around. You can blog about hot trends like cryptocurrency, retirement, and blockchain if you’re an expert in the field. Even if you don’t have a ton of knowledge, you can still cover topics on investing money and saving for the future. These attributes make the finance niche one of the most lucrative and easiest to enter.

    Travel

    Just about everyone has the same universal urge to travel, whether domestically or internationally. The traveling niche has become a billion dollar industry over the last decade. However, the only way you can really become profitable in this niche is if you become a digital nomad and ditch the 9 to 5 job.

    Fitness

    Today, the fitness industry in the United States is worth $30 billion, and it continues to grow between 3 and 4 percent annually. Everyone wants to reduce fat, get fit, and eliminate belly fat, and they are shy about being willing to spend thousands of dollars every year to accomplish these goals.

    Personal Development

    In 2016, the personal development market in the United States was worth a whopping $9.6 billion and growing. It is estimated that it will continue to see gains around 5.6% every year until the year 2022 when the market should be worth an estimated $13.2 billion. If you are a life coach or want to provide advice to people, this could be an incredibly lucrative niche for you.

    Relationships

    The subject of relationships is one of the biggest industries in the world and continues to grow. Many people are looking for relationship advice to help them lead a better lifestyle so they can manage all the relationships in their lives, which is why this niche is so desirable to many. 

    Picking a profitable niche isn’t an easy task, especially when you are just getting started. Keep these top six most profitable niches in mind on your journey to finding online business success.

  • Crucial Tips Before You Launch

    Crucial Tips Before You Launch

    Going into business is tough in almost every scenario. However, it’s tougher still if you don’t put in the proper amounts of research beforehand. Sometimes, business owners think they’ve done enough, get over-excited and end up launching when in reality, they’re not really ready. They might have overlooked some key facets to the business, or to the legalities of creating a business that can come back to haunt you. Maybe you’ve overlooked an essential, or perhaps you’re wondering about how to best position your entry into the market. Here are some top tips to help your launch land with a roll.

    Buy Priority Tools Beforehand

    It sounds obvious, but a lot of businesses will decide to only buy certain tools ready for their start. This may be because they’re expensive, or because they’re saving space. However, you need to ensure you have the tools to fulfil the types of service you offer. Otherwise, you’ll end up outsourcing and it’ll cost you a fortune. This is the same no matter what. Whether an ultrasound machine or extra restaurant equipment. If you think it’s essential, don’t launch without it. You might not even know what’s essential yet, so make sure you do your research. What do you need to deliver exactly what the customer expects. If you don’t have the tools, your products and services won’t be fully fleshed out.

    Be Comfortable Financially

    You need that financial buffer. Don’t spend everything on getting set up, and then launch the business without spare funds because there’s always something else. You’re guaranteed to need a little bit of extra cash at some point, even if you start strong with some early sales. So, you need to save up for longer so you have some extra cash. Don’t forget, you might be eligible for a business grant from the government or a private awarding body, so it’s always worth seeing what’s available in your area. Sometimes, looking for investment might be an option too but just remember you’ll be losing a portion of your business so if you can, just hold the launch off for a little bit longer. 

    Nail The Website First

    It’s really important to make sure that your website is in perfect condition before you launch. So often, businesses launch when there are one or two issues with their website. These are usually easy to sort out and fix. You need to make sure that the product photos are brilliant, you need to ensure that the site flows logically, without unnecessary pages between the buyer pressing buy and checkout. If you launch it, and find mistakes later on, this is just going to hurt your reputation as a business owner. You don’t want that to happen when you’re starting out. If you’re not too sure about it, try to find a quality developer who can help you out. This is even useful if you’re using a template from a site like wordpress because some of the advanced themes can sometimes be a little tricky to properly implement. 

  • Why Following Your Passion Might Be a Smart Idea

    Why Following Your Passion Might Be a Smart Idea

    When it comes to figuring out the best path to take through life – and in our professional lives in particular – the idea of “following your passion” is often looked down on and downplayed among various circles.

    Instead of following your passions, or chasing your dreams, the sports of things that are often emphasised will include looking for practical and stable career paths to go down, and so on.

    Of course, there are certain significant problems with this approach – including the fact that, as recent global events have underscored for many people, even jobs that have historically been very secure are a lot more unstable than they might appear, in the present world.

    Following your passion, whether that means pursuing training as a speech-language pathologist or starting up an arts and crafts business on the side, might actually be a smart approach for a number of different reasons.

    Lena Benjamin with Levy Roots, Dragon’s Den serial entrepreneur at the after-event dinner party Leaders First conference where Bill Clinton and Ruby Wax spoke to a room full of entrepreneurs, speakers and participants of Entrepreneurs 2012 on November 16, 2012

    Here are some reasons why following your passions might be a smart idea.

    Because you will typically benefit from significantly higher motivation by doing so

    It’s often commented that motivation is a pretty unreliable thing to rest your hopes on when trying to achieve success in any given endeavour – and it’s certainly true that you can’t always rely on “feeling like” going to work, or washing the dishes, or any number of other things, at all times.

    Nonetheless, however, motivation can still be a very powerful asset in any professional venture, not least of all entrepreneurial ones. In fact, it’s probably fair to say that someone who is regularly feeling motivated in their professional life is almost inevitably going to perform better and have a more fruitful time than someone who is rarely motivated, and relies purely on discipline.

    One of the great things about actively pursuing your passions and dreams is that you will tend to – almost by definition – be significantly more motivated when working on those things, and when venturing down those avenues.

    Because you will tend to be much more resilient when working on something that you believe in

    Not only will your motivation tend to be significantly higher when you are working on something that you are passionate about, but it’s also the case that you will tend to be much more resilient when you believe in what you’re doing.

    Over the course of life in general – and certainly over the course of professional life – certain hurdles, setbacks, and obstacles are simply inevitable.

    If you’re doing a job that you hate and don’t believe in or find fundamentally meaningful, it’s much more likely that you will become totally disheartened when those hurdles and obstacles arise.

    On the other hand, when you’re working on something that you really believe in and feel enthusiastic about, you’ll tend to be much more resilient against those setbacks, as the thing you’re working on will justify a lot of the effort involved.

    Because what you are passionate about is often what you will do your best work on

    An interesting thing about “passion” in the context of a job or a particular path through life, is that what you are passionate about will often have a good deal of overlap with what you’re naturally quite good at, by default.

    To put it simply, people usually don’t feel very passionate about things that they struggle with a lot.

    Even if you don’t feel that what you’re passionate about “comes naturally” to you, however, there is still a good chance that you will actually do your best work on your “passion projects,” simply because you will be more engaged, and more likely to bring your best effort.

    Because following your passion helps to bring your intuition and deeper understanding into play

    When all is said and done, your “passions” and “dreams” will tend to come from a deep place within you that goes beyond the everyday cycle of emotions that come up and change every 10 minutes.

    What this means is that by pursuing your passion, you may well be bringing your deeper – but unarticulated – understandings of things into play, including parts of yourself that you are unconscious of.

    At the very least, you can be sure that you will notice meaningful things in your environment, and in your work, when you’re genuinely passionate about something – that you wouldn’t notice in the same way if you were operating on a more surface level and simply trying to do the surface level “smart thing” in any instance.

    Use your passion to start & grow an online business

    Learn more
  • Important Essentials for Your Money in 2021

    Important Essentials for Your Money in 2021

    When you are looking to make the right financial decisions, it is so important to try to look after your money as much as possible. There are a lot of steps you can take in the process that is going to allow you to look after your finances better this year, and there is a lot to think about with this. You have to be proactive and take the right steps to help you be more financially secure in 2021.

    The global pandemic has changed a lot in terms of the way people are able to look after their money. Cash flow is tight and a lot of people are concerned for their financial futures, and what the economy will be like in a few years time. This is why you need to come up with ideas that will help you to improve your finances and look after your money this year.  

    Investing

    Investing is a popular choice with people these days, and there are a lot of upsides to this. There are so many more options for investing these days than there ever have been in the past, and this is exciting. But you need to do your research and be sensible about the decisions you make, as well as how much you invest. Things like real estate, cryptocurrency, and stocks are all popular modern investments.  

    Protect Your Wealth

    Protecting your wealth and financial well-being is hugely important, and there are a lot of things to consider with this. If you are unsure about trusting the banks and worried about inflation in the future, you could use gold and precious metals as a store of value for your money. Check out gsiexchange.com for ideas about how this can benefit you and what you can do to use gold to help your financial future. 

    Save More

    Saving money is always one of the toughest and most difficult things to be able to achieve, and there are a lot of elements that can help you with this. Being able to save money and improve this process in the future is really essential, and there are a lot of factors to keep in mind when it comes to saving more. Try to have structure, and set aside a certain amount of money every week or month to help you with this. It can be so beneficial to helping you 

    Cut Costs

    Being able to cut costs and reduce expenditure in your life this year is really important. You need to try to make sure you cut costs and look at the best ways of being able to do this. There are loads of options to help you cut costs, and this is definitely something that is going to allow you to free up money and have a little more disposable income each month. This can have so many great advantages, and it’s something you definitely need to work on this year.

    These are some of the key ideas that you need to keep in mind when you’re looking at the best ways of being able to protect your money and achieve greater financial security. You have a lot to think about when trying to make the most of this, and it is definitely something to plan for this year.

  • Profitable Niches That Will Make You Money Fast

    Profitable Niches That Will Make You Money Fast

    You’ve decided that you want to start an online business, but you aren’t sure which niche will bring you the most profits. It can be a challenge to find a profitable niche that can ensure your success. If you don’t take choosing the right niche seriously, the chances are high that you will struggle to succeed. Here are the top six most profitable niches that will make you money fast.

    Make Money Online

    How to make money online is the most profitable niche on the market, hands down. Unfortunately, it is also the most saturated niche. You can find millions of websites and niche sites that are created using the most saturated niche market. The reason why this one is so popular is that it provides “evergreen” content, making it one that can make money year after year.

    Finance

    The finance niche has become one of the hottest and most evergreen niches around. You can blog about hot trends like cryptocurrency, retirement, and blockchain if you’re an expert in the field. Even if you don’t have a ton of knowledge, you can still cover topics on investing money and saving for the future. These attributes make the finance niche one of the most lucrative and easiest to enter.

    Travel

    Just about everyone has the same universal urge to travel, whether domestically or internationally. The traveling niche has become a billion dollar industry over the last decade. However, the only way you can really become profitable in this niche is if you become a digital nomad and ditch the 9 to 5 job.

    Fitness

    Today, the fitness industry in the United States is worth $30 billion, and it continues to grow between 3 and 4 percent annually. Everyone wants to reduce fat, get fit, and eliminate belly fat, and they are shy about being willing to spend thousands of dollars every year to accomplish these goals.

    Personal Development

    In 2016, the personal development market in the United States was worth a whopping $9.6 billion and growing. It is estimated that it will continue to see gains around 5.6% every year until the year 2022 when the market should be worth an estimated $13.2 billion. If you are a life coach or want to provide advice to people, this could be an incredibly lucrative niche for you.

    Relationships

    The subject of relationships is one of the biggest industries in the world and continues to grow. Many people are looking for relationship advice to help them lead a better lifestyle so they can manage all the relationships in their lives, which is why this niche is so desirable to many. 

    Picking a profitable niche isn’t an easy task, especially when you are just getting started. Keep these top six most profitable niches in mind on your journey to finding online business success.

  • 5 Smart Ways To Repurpose Your Content

    5 Smart Ways To Repurpose Your Content

    With content marketing and inbound sales, you create a lot of content on a regular basis. Make sure you get the most out of every article, blog post, email, and short report you write, by repurposing it. Don’t be afraid to repurpose it multiple times to make the most of it. Here are five different ideas to help you get started. Give them a try and use them as a springboard to come up with more repurposing ideas.

    Take Snippets For Social Sharing

    One of the quickest and easiest things you can do is take your articles and blog posts and find one little snippet that lends itself to sharing on social media. Copy and paste it and use it in your tweets and Facebook posts. Make a list of these little snippets and the links to the full articles and schedule them to go out regularly via your favorite social media channels. You can even automate this process with social media scheduling software.

    Use It In Your Emails

    Next take a portion of your content, or even the entire piece and use it in your emails. Sharing helpful content is a good way to build trust with your readers. You can share an excerpt and link to the full blog post, share the entire post with just a little greeting and closing, or add the article to a weekly newsletter.

    Email is a great way to build engagement with your readers and keep bringing them back to your site. Repurposing your content allows you to do this more regularly.

    Create New Products and Lead Magnets From Your Content

    A big part of content creation revolves around creating lead magnets to help you build your list and info products that you can sell to your customers. Repurpose your content to help you get a head start on creating either.

    If you plan ahead, you can even create your blog content around a topic you know you need for your products or lead magnets. Let’s say you know you want a new short report on how to set up your first email list. Start by writing a series of blog posts on the topic, and copy and paste them into a word document as you go along. Add to the doc, write an intro, closing, and the likes and your short report is mostly done by the time you’re done blogging.

    Change The Format

    Not everyone likes to consume information in the same way. Some people enjoy reading blog posts, others prefer a pdf they can download and read offline or print out. Some people are auditory or visual learners and prefer to listen to podcasts or watch videos.

    Repurpose your content by changing the format and cater to all your readers. Turn a series of blog posts into a printable pdf. Take the main talking points from your articles and blog posts and turn them into slides for an easy video presentation, or use them as talking points on your podcast. You could even hire someone to narrate your blog posts for you and include the audio files in your posts.

    Let Your JV Partners and Affiliates Use It

    Last but not least, take some of your content and share it with your JV partners and affiliates. Allow them to repost the articles and blog posts with their affiliate links to your products.

    You can do the same with your short reports and lead magnets. Hand them the word document files, or brand them with their information and links and let them share the pdfs. It will help them make more sales for you while getting your carefully crafted content in front of more people.

  • Virtual Summit Launch Pad

    Virtual Summit Launch Pad

    Grow Your Audience, Authority and Income Online

    By hosting a virtual summit, you can expect to create a list of warm leads for your business. These warm leads can ultimately lead to customers. If you are looking to grow your database, or create a more robust, engaged list of potential buyers, a virtual summit is worth considering. It may be the pivot within your business that you have been looking for. The Virtual Summit Secrets will show you steps, tools, and strategies to starting and launching a virtual summit.

    A virtual summit is an online conference that allows attendees from around the world to watch and learn from a live event. It’s usually organized by one person, the host, and has a variety of 5 or more guest speakers, each discussing topics within a particular niche and/or industry.

    Here is what you will learn: 

    • A 12-step process to launching your virtual summit
    • What exactly is a virtual summit and who can benefit from it?
    • How to plan, launch and host your virtual summit
    • How to come up with a catchy name for your virtual summit
    • Discover the tech, tools, and platforms needed to host your virtual summit successfully
    • How to plan your virtual summit content. Once you’ve chosen your topic and established the WHY behind your virtual summit, it’s time to plan your content.
    • How to get influencers to speak at your virtual summit
    • How to promote your virtual summit
    • How to make money from your virtual summit. Pick one or any of the 6 ways discussed in this guide.
    • How to select your speakers and sign them up
    • 4 key pages you need in your virtual summit sales funnel
    • Sales funnel apps I recommend to host all your pages. From registration to sales, use any of these all-in-one systems to setup your pages.
    • Mistakes to avoid when starting a virtual summit. Avoid these costly mistakes!
    • And much more!

    To Access this Empower Business Club Member Content/Resource and 8 Online Member Benefits, Click to Buy Month Plan. Or SAVE and Buy Annual Plan. You can click to Gift Access or Refer & Earn. Find Out More at empowerbusinessclub.com.

    Plus you’ll also have an opportunity to schedule a 1:1 brainstorming session with Lena Benjamin MBA, founder of EmpowerBusinessClub.com with over 20 years of business and startup experience or with a qualified remote team member.

  • What Are The Post-Pandemic Priorities For OEMs?

    What Are The Post-Pandemic Priorities For OEMs?

    Original Equipment Manufacturers, or OEMs for short, have been hit dramatically by the covid-19 pandemic. Indeed, by definition, the OEM is the client of a retail company and in charge of manufacturing some or all parts of the end product. Another company, the OEM buyers, will then sell the product to the final customers. Typically, you will find OEMs operate in the automotive and computer industries. For example, when you buy an Audi car, not all parts are manufactured by Audi, and some may be bought by the car manufacturer directly from OEMs. As a result, it’s not uncommon for car owners who drive different makes to be able to buy replacement parts such as brake pads from the same company. 

    Cars and computers have been severely affected during the pandemic, as OEMs have not been able to provide the parts. Therefore, customers who have reached out to their trusted sellers for repair have had to wait several months before OEMs could deliver the missing parts. Anyone who’s tried to get their car or computer fixed in 2020 can testify of the delay and challenges! With vaccines rolling out around the world, it’s time for OEMs to tackle the lasting covid pandemic issues caused by shortages, lack of maintenance, and delivery disruptions. 

    Unsplash – CC0 License 

    Track missing parts

    OEMs make products or parts for a complex product. Unfortunately, the pandemic has caused many first material providers to shut down temporarily, resulting in disrupted production. As the micro-production process restarts, OEMs need to create contingency plans for further disruptions. Indeed, shipping routes are still affected by covid restrictions and controls, which can cause delays. Therefore, it becomes necessary for OEMs to gain full visibility of the delivery process, encouraging their logistics partners to use GPS tracking. With a better understanding of where shipments are caught at control points, OEMs can manage production delays more efficiently. 

    Address machinery maintenance

    The coronavirus pandemic has not only kept machines still for several weeks or months. It’s also disrupted the maintenance schedule for the machinery. Indeed, heavy equipment relies on professional maintenance services, which need to be scheduled with contractors. Unfortunately, the pandemic delays mean that some OEM machines will not be serviced and fixed before several months (or years!). In the meantime, it’s essential for OEMs to preserve their production process by focusing on ad hoc repairs and improvements that can be made, such as professional paint https://www.mobilepaint.com/our-products/industrial-oem/ to manage rust and damage risks. Deep cleaning can also be scheduled to remove the accumulated dust and debris from heavy machinery. These simple maintenance tasks can help OEMs operate safely until they can arrange for servicing. 

    Remove time and cost-demanding steps

    With covid debts in the million range, it’s essential for OEMs to streamline the production process as they bounce back from the pandemic low. The introduction of smart machines is a crucial investment that can streamline production, as per https://www.rockwellautomation.com/en-dk/company/news/magazines/smart-machines-help-streamline-electric-vehicle-production.html. Automotive OEMs, for instance, could benefit from a data-centered approach that gathers machine data across the world to promote remote diagnostic, maintenance, and part assemblage. 

    The future of the industry is in the hands of OEMs and their ability to manage covid disruptions. While things may be getting back to normal, it will take several years to recover from the delays and losses caused by the pandemic. A smart strategy can help manage, reduce, and remove disruptions altogether, through tracking, smart processes, and ad hoc minor maintenance. 

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  • Yes! You Really Can Launch That Dream Start-Up Business

    Yes! You Really Can Launch That Dream Start-Up Business

    They say that all of us have a book in us but it’s also true that all of us have an idea in us. Nearly everyone will have at some point had an idea for a business, for a product, for an app, or for a service. We all have ideas that we think could make money, maybe even have a positive impact on the world.

    The problem is that we don’t have the know-how to make it happen, or the time. Or the money.

    So, the question then, is how you take that chance and how you build a business even if you don’t just so happen to have a ton of experience, financial backing and all the right contacts. Let’s take a look at what you need to do…

    Start Now!

    The first thing to do, is to start your business right now. Too many of us mistakenly make the assumption that we need to quit our current jobs and then put all of our resources, time and effort into our businesses. It’s ‘all or nothing’ and there’s no way you can start a business half-heartedly…

    Except that’s not true. In fact, there’s no reason that you can’t start your business in the evenings and weekends. Even if you just start a ‘shell’ of your business, it’s better to test that the idea has legs before you invest a lot of time and money into it. 

    Start a website in the evenings, start buying and selling shirts in small quantities with a small budget. Just start now and only once you know you can earn a full-time salary do you need to consider quitting your current job.

    Bootstrap

    Another reason a lot of people hold themselves back from starting a dream business is that they don’t have the funds that they believe they need. If you’re planning on selling a product you invented for example, then you will probably make the assumption that you need to invest in a large order (called the MOQ – Minimum Order Quantity) to start.

    In fact though, you can once again get by without doing that. One way around the problem is to start your business with two revenue streams, or maybe three. Find a way to start raising capital through your other services or products and then only once you’re making more money do you invest into R&D or large bulk orders.

    For instance, you might sell a hand-made product and use that money to invest in manufacturing!

    Otherwise, you can also get funding in a range of other ways.  Foundations such as the Dwoskin Family Foundation and others will help new businesses with research grants. How about Kickstarter? This way you can generate funds from the web and not even need to give away any of your equity! Or how about a PayPal loan which won’t impact on your credit score?

    Fail Fast

    Another tip is to create an MVP – or Minimal Viable Product – and to start trying to make money from it as soon as possible. This is simply a way to test your business model before you invest too much in it. Don’t make the mistake of investing in an idea that you have no proof will work and don’t put off getting your business up and running. You can refine once you’re live!

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I’m Lena Benjamin—global growth strategist and author of NIFTY, expanding into sustainable fashion and film. With 25+ years of experience in over 30 cities, I advise on UK buy-refurb-sell property ventures and have worked with startups, corporates, and SMEs. From Amazon interest to FT recognition—let’s unlock your next move.

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